1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional The video helps to promote the artist because
the music shows how the artist has a lot of fans
and shows that he is an average person just
good at what he does.
Extension of income So they can show the video on Music channels,
upload to Youtube and earn money from the
youtube partnership program.
https://www.youtube.com/yt/partners/ - Link for Youtube Partnership
Extension of outlets When they upload the music video to youtube,
if their audience likes it, they can share it on any
of their social networking sites and also there
will be a link to purchase the song.

2. Music Video Purposes Analysis
Synergy They sell hoodies with their gang name on
“Taylor gang” and wiz khalifa is well known for
his weed smoking so he sells weed smoking
paraphernalia with his name on them

3. Music Video Purposes Analysis
Producers strategies The producers main strategies would be
to use one of the most popular social
networking websites; YouTube. This is done
as sharing the Artists Video through the
mass media helps the Artist gain more fans
as pop ups and advertisements appear all
over YouTube, this is good because it allows
the artist to reach new fans and more views
on the videos.
Wiz Khalifa’s music videos are published on YouTube by Atlantic Videos.