The document discusses Aaron Paul promoting the film Need for Speed through appearances on Top Gear and WWE Raw. It notes that Top Gear appeals more to mature audiences interested in cars, while WWE Raw attracts a younger audience. The goal of Paul's promotional efforts on different media platforms was to appeal to as many potential viewers as possible. Talk shows are highlighted as particularly effective at promoting films by allowing persuasive explanations of the film and appeal of the actor to their fans. Paul was well-suited to promote Need for Speed due to his leading role and popularity from Breaking Bad.

1. By Ken Ishii

2. http://www.youtube.com/watch?v=4Ojf
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Here we have an interview of Aaron Paul on the British car show called Top
Gear. To promote Need For Speed it only made sense for him to star on the
show. The reason for that is because so it would gather a lot more audience
with the film also being a film about cars. The general audience for Top Gear
is mainly men, but with this being said, there are a lot of female audience’s
that appeal to Top Gear as well, but the vast majority are males. Aaron Paul is
a well known Hollywood actor. People who aren’t into cars in general will
still watch the film simply because Aaron Paul is in the main role of the film.
People will find his acting excellent and some will watch the film simply
because he’s a popular Hollywood actor. Either way, it will gather up a lot of
viewers to watch the film. Aaron Paul is also well educated when it came to
cars, from what we can see on the interview. He also talks through his
previously owned cars up to his recent one. In my opinion, this is why he
stared on Top gear, so he can share his passion about cars and also promote
his new film. It would overall gather a lot of audience with different age
range.

3. https://www.youtube.com/watch?v=8UE
u0lwXfcA
Here we have an appearance by Aaron Paul in a slightly different way than
expected. From the video we can see that he appeared on WWE Raw, a wrestling
show where the general audience, ranges from kids, teenagers, young adults and
adults. Straight away we can see the amount of viewers that might watch the film
because of Aaron Paul’s way of promoting Need For Speed. At the start of the
video we can see that one of the car that was used for the film is on the show and
Aaron is in it along with a wrestler as well. The purpose of this is to promote the
film using props. People who are into cars will certainly find it appealing simply
because the car is very eye catching. Aaron Paul also got involved in the actual
wrestling match from what we can see on the video. In my opinion appearing on
WWE Raw is a good way of promoting a film, simply because of the audience that it
appeals to. Aaron Paul appeared simply to gather as much audience as he can and
promote his new film.

4. If we compare both ways of promoting the film, we can see how effective they are in their own
way. Aaron Paul’s Top Gear appearance will appeal to an audience who are slightly more
mature and his appearance on WWE Raw will appeal to an audience who are slightly more
younger.
We can see how much work Aaron Paul has put in when it came to promoting his film, Need
For Speed. He’s also appeared on radio shows and video game websites. We can see the
marketing campaign for this film has appeared on different types of media platforms. The
purpose of that is to appeal to as much audience as they can possibly gather. All of this is to
benefit the film financially. In my opinion, I think the most effective way of promoting a film is
to go on a talk show, Like Top gear for example. Not only is Top gear a talk show, but it is also
specifically about cars. With Need For Speed being a car film, it would gather a lot more
audience simply because the film is about cars. Also, promoting the film on a talk show would
explain the film a bit more to the audience, in a persuasive way. People who aren’t into car
films would see this film because Aaron Paul is the main role. Aaron Paul appearing on talk
shows in a way, would appeal to an audience who are a fan of his work, which again would
lead to a lot more audience in general.
Aaron Paul in my opinion was the right person to be promoting Need For Speed, simply
because he is the main role and also because of how popular he is in the TV and film industry.
Even though the film had other stars such as Michael Keaton and Dominic Cooper, Aaron
Paul’s recent work with the TV show Breaking Bad has made him really popular. Therefor
would gather a lot of audience and viewers worldwide.