1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional
Artists promote through a number of Media
Products this is done to gain a larger target
audience and increase publicity.
There are numerous ways for Artists to
promote themselves such as social
networking sites and releasing official
merchandise. Or music videos.
A$AP Rocky’s Merchandising.

2. Music Video Purposes Analysis
Extension of income
Social networking sites are used such as
Facebook and Twitter and personal
websites to let fans know where and what
the Artist is up to and to give them
information on tours and upcoming songs.
A$AP Rocky’s Offical Facebook Page :
https://www.facebook.com/asaprocky?fref=ts
Extension of outlets YouTube is used as an extension of outlet,
in the description of the Artist’s music video
there are sometimes links to social
networking pages. The idea of this is to then
gain more fans and a larger Audience.
There is also a link in the corner of the
music video which you can click on to buy
the song.
Clickable link to Purchase the song on YouTube
Synergy Synergy is the promotion and sale of a
product and everything about it.
Selling merchandise online, in stores and at

3. Music Video Purposes Analysis
concerts.
A$AP Rocky’s Offical site promoting his Tour and Merchandise
http://www.asapmob.com
Producers strategies The producers main strategies would be to
use one of the most popular social
networking websites; YouTube. This is done
as sharing the Artists Video through the
mass media helps the Artist gain more fans
as pop ups and advertisements appear all
over YouTube, this is good because it allows
the artist to reach new fans and more views
on the videos.
A$AP Rocky’s Music Video’s are published on Vevo via YouTube.