1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional There are different ways Artists promote
themselves such as social networking sites
and releasing official merchandise. Or music
videos. All of these things help the artist
promote themselves and gain a wider and
larger audience.
http://www.youtube.com/watch?v=2_HXUhShhmY – Music Video On YouTube.
2. Music Video Purposes Analysis
Extension of income Social networking sites are used such as
Facebook and Twitter and personal
websites to let fans know where and what
the Artist is up to and to give them
information on tours and upcoming songs.
As well as this he can let his fans know what he
is currently up to and give information on tours
and concerts etc.
The Twitter Account can also be used to direct
fans to official website where they can buy
merchandise
Print Screen Of Oren Lavie Twitter Page.
Extension of outlets When a new song is released, he could share
the song directly to his twitter followers.
Fans who see this can ‘re tweet’ the original
tweet by the singer which then people who
don’t follow the singer on Twitter will hear
about the new song and so the word spreads
and people hear and watch the new song online
on sites such as YouTube or VEVO. This helps
the singer gain more fans and views on his
videos. Official YouTube Chanel
3. Music Video Purposes Analysis
Synergy Synergy is where all the different technologies
are divided up in the effort to make a profit.
This can be done by releasing official
merchandise which ranges from DVD’s and
Music Downloads to Clothing and Accessories.
Official Website With Direct Links To Videos, Store & News.
4. Music Video Purposes Analysis
Producers strategies YouTube I would say is the producer’s main
strategy. By sharing the artist’s videos and
Interviews through the mass media helps the
artist gain more fans. Popups appear over
YouTube that take you directly to new music
videos or there is a side bar and all of the videos
are related to the singer in some way. This
could range from Music Videos and Interviews
to general video footage of the artist or live
performances. This is a great way for the singer
to gain fans and views on videos.
YouTube Logo
Side Bar with related Videos.
