1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
‘Justin Bieber’
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Albums/Music video, this is a song/album
promotion for the artist showing the audience
the song.
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Extension of income
This would be things to do with festivals, tours
and gigs. This would allow their fans to see
them live paying a certain amount therefore the
artist making money.
Singers perform their music and then sites such as ticketmasteretc sell the
singers tickets and their money goes to the artist.
Extension of outlets
Justin bieber has a perfume out, this is an
extension of outlets. This would make him have
more money instead of getting money just off
his music and albums.
The benefit to Justin bieber selling perfume is that he’ll get more money
because a lot of people would and will buy Justin Bieber’s perfume even when
it’s been out for ages.
Synergy
Different companies promoting the album with
different products. For example a clothing
company making a Justin Bieber t-shirt/hoodies
and another company making mugs/cups.
Producers strategies
Merchandise
Promotional
The artist related to this piece is Justin Bieber
