Description

1. Music VideoPurposesAnalysis –Deadmau5
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an
explanationin
relationto benefits
(promotion,
extensionofincome
& outlets,synergy
opportunitiesand
strategiesusedby
producers to benefit
label and artist)
Provide any research evidence youcan findthat supportsexplanationsof benefitsforartist, record label and
audience

2. Music VideoPurposesAnalysis –Deadmau5
Promotional Deadmau5usessocial
mediatopromote
himself,suchason
twitter.He alsohas his
website thathe uses
to promote hismusic
and streamviatwitch.
He alsohas hismusic
videosthathe usesto
promote hismusicon
hisYouTube channel
whichhas,as of
23/05/2016, 126,925
subscribersand
49,814,672 views.

3. Music VideoPurposesAnalysis –Deadmau5
Extensionof
income
Deadmau5sellshis
musicto make money,
sell merchandise,and
getmoneyfromhis
YouTube channel.As
of currenthe dose do
tours to getincome.

4. Music VideoPurposesAnalysis –Deadmau5
Extensionof
outlets
Deadmau5makes
musicvideos andend
up inthe charts so he
isable to promote his
music.

5. Music VideoPurposesAnalysis –Deadmau5
Synergy Deadmau5produces
musicvideosto
promote himself.This
issynergybecause the
filmandmusicmedia
come togetheras one
media.

6. Music VideoPurposesAnalysis –Deadmau5
Producers
strategies
A strategyusedbythe
record label isusing
YouTube.