1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to
benefits (promotion, extension of
income & outlets, synergy opportunities
and strategies used by producers to
benefit label and artist)
Provide any research evidence you can find that supports explanations of benefits for
artist, record label and audience
Promotional A music video can promote an artist or
band as it can bring out their personality
and helps get them noticed. An artist can
promote his or her ideas or beliefs
through a music video which provide a
chance to view the artist from different
view point.
As you can see youtube is one of the best ways
to get music out there as it is free advertisment
and can be seen by millions and even billions of
people.
Extension of income Creating a music video can increase an
artists or bands income because it helps
get the song out there through the use of
websites such as YouTube and TV
programmes like MTV. Although viewing
the video on YouTube is free artist hope
that viewing the video and liking the song
will increase the sales.
Extension of outlets YouTube and other websites like vimeo
can be used to promote their music, in
the videos they can often put links to
their social network sites to help further
promote their past and upcoming work.
When watching the videos of the song on youtube it gives you
the offer to buy the track or album online with a link next to it.

2. Music Video Purposes Analysis
Synergy When the artist or band perform at
concerts and festivals they often sell
merchandise such as tshirts and hoodies
and more.
Benefits of selling merchandise festivals and concerts are that it can be used gto
promote future and up coming gigs on some tshirts that have all the concert dates on
the back or front of the tshirts. It also provides additional income to the bands profits.
Producers
strategies
The producers two main stratergies are
to promote the music videos through
posting them on youtube and facebook,
although using twitter to post is
becoming more and more popular.
Advantages from using youtube is that it
can be used to promote other songs and
videos from the suggested video link at
the side of videos.