1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Lewis Dunn
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
There is a music video, there going on tour to
promote the new album. They also have their
own website which updates on upcoming
events, tours and other things like album
releases and new songs.
They perform at festivals and events which
promote their band. They also perform on
shows or radios and sometimes the radio
promotes them by doing quizzes to win tickets
etc.
They sell the merchandise online like there
website. Also there are put on popular websites
e.g. Amazon and eBay. Also music stores sell
their albums and all sorts of merchandise.
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Synergy
They do chase and status tickets for events
etc.They also do different types of clothing e.g.
beanie hats, scarfs. Also they do other
accessories like lighters and wrist bands.
Things like the artists merchandise can be sold at concerts. Also other products
can be sold on online websites.
Producers strategies
They help for the logos for the album covers
and advertisements.
They can advertise the tickets being sold using advertisements on YouTube or
be put on websites for customers to buy.
Promotional
Extension of income
Extension of outlets
Videos which provide the music/ song can be found on a well-known site called
YouTube. This is where the artists put their music for the general public to see.
Websites sell the artist’s tickets to go see them live and a percentage of that
profit goes to the chase and status band.
Websites sell the bands merchandise and a percentage of the profit made goes
to chase and status.