1. Music Video Purposes Analysis – Rihanna – Rude Boy
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of
(promotion, extension of income & outlets, benefits for artist, record label and audience
synergy opportunities and strategies used by
producers to benefit label and artist)
Promotional This artist promotes herself through various This shows Rihanna on the cover of the popular
media products to gain the best possible British men’s magazine GQ.
audience and publicity that she can. This
includes magazine covers, merchandise and an
official website. All of these media products
benefit the artist as it is an easy way for her to http://www.rihannanow.com/ - This is the artist
promote herself and gain a wider target official website that can be viewed by audiences all
audience. This can also be done to promote the around the world
artist to the intended secondary audience of
males. Another way that this artist has
promoted herself is by doing collaborations
with other major artists.
.
Extension of income The artist uses various social network sites on http://twitter.com/Rihanna - This is Rihanna’s official twitter page.
the internet so the fans have something to view
to check up on news about the artist and to see
new views. The different websites that this
artist uses are: YouTube, Facebook and Twitter
as well as her own official website.
Extension of outlets The main advantage of the artist having a
Twitter or Facebook page is because it increases
the views that they get on their music videos on
YouTube. The artist can then link these videos
to the social network sites that she uses to
bring in a wider audience to increase the views
of the videos. The more views that the video

2. Music Video Purposes Analysis – Rihanna – Rude Boy
has it show that there is a larger audience This shows the amount of views Rihanna’s ‘Rude Boy’ video has got on
interested in the artist. YouTube.
Synergy The artist uses synergy in various different http://www.youtube.com/user/rihanna - This is the link for Rihanna’s YouTube
ways. For example, the artist uses YouTube to channel.
help promote themselves through their music
videos and by these two producers combining
the outcome for the artist is greater. You know
this because of the more views on YouTube
Producers strategies YouTube would be the main producer’s strategy
for this artist as she has millions of views on
each of her music videos as she is known
worldwide. As well as this the artist attends
various awards ceremonies to present or pick
up an award to show the audience that they are
a worthy artist and is well recognized.
This shows the amount of awards that Rihanna has won and be nominated for
at the American Music Awards.