Music videos provide several benefits to artists and record labels. They promote the artist's music and brand to audiences, helping gain more fans and sales. Music videos also extend artists' income opportunities through merchandise, touring, and digital sales linked to the video. Record labels and artists collaborate on synergistic strategies like coordinating new single releases with music videos to further promote the artist and song. Evidence showed how Afrojack benefited from a new music video by promoting his single, tour dates, merchandise, and website to audiences.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional The 1975 are promoted by their singles they
have out, there merchandise and when their
song gets played on the radio.
http://www.youtube.com/watch?v=IB3lcPjvWLA this is the music video for
Afrojack new song ‘the spark’.
Extension of income Another way the band/artist makes money. http://www.afrojack.com/tour-dates this is the link to Afrojacks website with
his tour dates on.
Extension of outlets Things a band/artist sells. Afrojack has a new single out called ‘the spark’ which he will make a lot of
money out of https://itunes.apple.com/us/album/spark-feat.-spree-wilson-
single/id720429077
Synergy Merchandise the band/artist sells. Afrojack sells t-shirts and cds http://www.cafepress.co.uk/+afrojack+gifts
Producers strategies Afrojacks strategies are selling CDs, tickets and
merchandise
Link to afrojack website where you can find tickets cds and merchandise
http://www.afrojack.com/

2. Music Video Purposes Analysis