The document discusses magazine layout and design choices such as using a Stussy T-shirt graphic and location images that relate to deep and tech house music genres and locations like Ibiza in order to appeal to the target audience. Text is chosen to give the magazine a digital look fitting its electronic music focus. Headlines are placed on the left third of pages to follow natural reading patterns. Pricing and layout are influenced by similar music magazine Mixmag to compete in the genre.

1. Stussy T-shirt and black
parka, suits my target
audience and dress sense.
Location chosen to suit
season of the magazine
Text chosen as it
give it a digital
look as my genre
is electronic
music.
“120 BMP” chosen
as it is the average
speed for deep
house music
Notorious club name
for my target
audience.
Chosen Ibiza as location as
it is the main holiday
destination for house
music, Relates to audience.
Underground Deep House DJ
going #1 in the UK charts, show
my audience how much house
music has blew up.
Tech house DJ playing
back 2 back with a
deep house DJ, catches
my target audience’s
attention.
Notorious underground rave in
Manchester, show my audience
what it is like inside and what
goes on.
World’s biggest Tech house
record company, has signed
some of the biggest DJ’s
including Darius Syrossian,
Sankey’s DJ resident. makes my
audience want to buy the
magazine. I have chosen to put
this on its own on its right third
so it just concentrates on that
headline.
Priced same as
Mixmag’s
magazine as it is
similar to my mag.
There is no other Deep and Tech house magazine
at all so I chose to take my place of being the
biggest.
Layout influenced by Mixmag
magazine issue. April 2013.
Chosen this as it is different to
other magazines. Makes a
feature of the main article of
magazine.
Chose to put all my headlines
on the left third as your eye
naturally reads from left to
right.