1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Promotional
Extension of income
Extension of outlets
Synergy
Producers strategies
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
This makes their music videos wildly available
and let’s loads of people view the music video.
When an artist brings out something e.g.
jumpers, bags, shoes e.c.t.
They do this to make money, but they split it
between the artist and the company.
This is during the different ages of music videos,
and how they have changed and experimented
with different recoding and changed the style
they recorded them in.
When a artist is touring and they need stuff, a
company could be like ill do advertising for you,
for a certain percentage of your overall money
made, or for a set price.
A Producers strategies is all of the above, they
sort out all the promotional things, and help
and agree on deals to sort out synergy and both
extension of outlets and extension of income.
And they also share ideas and themes E.C.T…
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
http://www.hypebot.com/hypebot/2013/02/music-video-strategies-forpromotion-and-monetisation.html
http://mvamyy.blogspot.co.uk/2011/04/extension-of-incomepower.html
http://musicvideoryan.blogspot.co.uk/2011/04/extension-of-outlets.html
http://paulashwell2011.wordpress.com/2011/10/11/synergy/
http://paulashwell2011.wordpress.com/2011/10/11/producer-strategy/