1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Promotion when is comes to selling
songs/albums is very vital. This is what gets
people to notice the music and have a interest
in the singer/band. Promotion now days is
mostly done online, this meaning with music
videos, song listening websites etc. When
having these music videos online, it allows the
audience to see and listen to the artist and get a
visual of what their like how they sound etc.
Evidence for this is the same for every video an artist releases. YouTube allows
the fans to see what songs/music videos their favourite artist puts online. This
meaning for the singer it’s a promotional platform to show their fanbase and
get likes, dislikes and views. http://youtu.be/Sv6dMFF_yts This YouTube video
link take you to the video and from there allows you to see what people think of
the video which is done in the comment section. Also shows you how many
current views the video has and the likes and dislikes of the video which allows
you to see who likes and doesn’t like the video. For this video here are the
current views, likes and dislikes.
Although there is comments, likes and view counts
there is also a description box which allows the
artist to add any other type of promotion. For
example in this video’s description there is a link to
the artists album which is on iTunes. This is promotional scheme which allows it
to be spread across other social media websites. For example to show other
people about the video you can share there across other social media platform
for example; Twitter, Facebook, Blogger, Tumblr etc.
Extension of income Extension of income is when artists do
something more than just sell their album. For
example this could include touring around the
country, playing at popular festivals and gigs.
This would allow the fans not just listen to them
from an iPod but listen to them live and get the
experience of seeing them live. And for the
artist’s benefit this would create a wider range
of audience which could increase album sales
and this would mean better promotion.
When it comes to evidence for the extension of income it is quite plain and
simple. To support the fact of artists doing tours, festivals and gigs, sites like
Ticketmaster, GetMeIn and Ticket Line give you
the chance to see who doing tours and festivals
etc. This website allows you to see all local events
of which artist you want to see therefore making
the audience wider and allowing the artist a bigger
extension of income.
2. Music Video Purposes Analysis
Extension of outlets Extension of outlet is different ways to listen to
the desired artist. This could be done over the
radio, internet listening websites, TV music
channels etc. Another extension of outcome
could be something that is different to what
most artists have like Vinyl’s for example.
When looking for evidence for extension of outlets it was very plain and simple
for what I was looking for. Because Fun. Isn’t a very popular band they aren’t all
over the radio, TV, social media for example. So for them they are looking to sell
items within their fan base, like what the fans would like to see. Many bands
similar to these do limited edition items, such as hoodies, t-shirts, bracelets etc.
One item which I thought was
very unique was that were
selling vinyls, which is very
unusual for all these pop
singers/people in the charts.
Synergy Synergy can refer to many things but mostly
this is linked to merchandise. This meaning
other companies like clothing brands can use
the artist’s name to attract their fans and
viewers into buying their products, this meaning
the clothing company and the artist will get
money from this.
Merchandise is one of the main things I think of when it comes to Synergy, this
is because this is a good way to widen the audience of the artist. For example
FUN.’s official merchandise store has a wide range of items which can make lots
of money for the website and of course the artist.
http://store.ournameisfun.com/
This link takes you to the store, which features products like tees, jumpers,
mugs, wristbands, key
rings and much more.
Producers strategies When it comes to producers strategies this
means how producers and managers market
Social media has a lot to do with marketing when it comes to music, this is
because the artist about to release an album can tweet for example and all their
3. Music Video Purposes Analysis
the album. There are many ways of doing so for
example, social media sites. This can be a giant
platform into expanding your album popularity
as there are millions of people on this websites
which have many topics to talk/discuss about.
Another basic way when marketing is
advertising, everyone does it. Adverts can be
done everywhere from radio, websites, TV,
newspapers, magazines and much more. All the
things listed are what people use day to day so
if your album is presented in one of these many
people will see it therefore marketing doing its
job.
fans can get hyped up about their music. They can release snippets of the music
and this doing so will create excitement and a hype towards the album getting
fan excited and ready to buy the album.
Fun – We Are Young ft. Janelle Monae
