1. Music Video Purposes Analysis
Provide an explanation in
relation to benefits
(promotion, extension of
income & outlets, synergy
opportunities and strategies
used by producers to benefit
label and artist)
Provide any research evidence you can find that supports explanations of benefits for artist, record
label and audience
Promotional The Cure use YouTube to
promote their music along
with other ways such as
Spotify and iTunes with over
200 songs available to buy.
https://itunes.apple.com/gb/artist/the-cure/id566519?trackPage=10#trackPage
Extension of
income
The Cure headlined at over 10
European music festivals in
2012 including Leeds festival
where they raised money for
charity by selling signed
memorabilia.
http://www.leedsfestival.co.uk/news/article/martin_house_childrens_hospice_exhibition_and_auction

2. Music Video Purposes Analysis
Extension of
outlets
The Cure feature in interviews
for online, TV and magazines
which helps to attract more
fans as they may come across
one of the interviews in a
magazine specific to this
genre of music. http://www.nme.com/news/the-cure/62660
Synergy The band is easily recognized
by the water paint effect they
use on albums, posters and
other branded products.
http://www.thecure.com/default.aspx
Producers
strategies
The Cure unlike most artists
do not use social networking
sites, although some fans
create non official pages
showing news from the
band.They have their own
official website to give fans a
place to read latest news,
tour dates and buy
merchandise. https://twitter.com/thecure_