2. Advertising Industry
Advertising is used in this industry so
that companies can show off their
product allowing a boost of their sales,
for example, if Nike is showing off a
shoe, they would show the slickness
and the abilities which will attract
their target audience.
Advertisements will also be used in
store displays which draws customers
into store. Travel agencies also use
this, they use image of destinations all
over the world and they are placed
either in leaflets/books/brochures/In-
store displays which are given away
free, this is done as a way to try and
persuade the customer into booking a
holiday. They can also be used to
promote awareness like from the
Police, NHS, Government etc for Drink
Driving, Smoking, Health Issues.
3. Fashion Industry
Photography is used in the fashion
industry to allow a fashion brand to
show off their new season range and
what kind of materials they have used,
Stone Island is notorious to show off
their choice of material of the clothing
more than the style of clothing, but
style is also as important. It also helps
to define the character of each brand
just by their photography and who
their target audience is mainly by the
choice of their models.
Different applications are used when
taking photos for fashion, in the
images I have picked, they have used
the rule of third and a bright light to
contrast between light and dark and
everything is backlit.
Stone island photography by
: Marcus Gaab
4. Music Industry
Music Industry Advertising is used in
Music to promote artists or anything
else music related. This can be used
for numerous things such as artists
themselves, Gigs, Festivals etc. The are
also promoted in a number of different
ways, one of the biggest ways they
would be promoted would be the
internet, another way could be
through music magazines or posters.
One of the most well known
photographers for music advertising is
RUKES. I have selected the photos on
the right at gigs are both RUKES’ work.
These images I have chosen show the
atmosphere of the gigs and very eye
catching due to the lights. Griffin Lotz
is a photographer for The Rolling
Stones and has a lot of his work in
magazines, websites and social
networking sites.
5. Sports Industry
Photography is used in the sports
industry mainly in newspapers,
magazines , the internet etc. Sports
photography can also be used for
advertising purposes to help build a
brand (sponsorships) as well to help
promote a sport.
Sports photography will usually be
displayed in newspapers or sports
magazines. If there is any significant
sporting event taking place, The
chances are Bob Martin would be the
photographer, he is recognised as one
of the worlds leading sports
photographers.
For a sports photographer, they have
to be a step before the moment has
happened to capture to get a great
show like the one I have chosen on the
right.
Photography by Bob Martin
6. Photo journalism
• Images by Eugene Smith
Photo Journalism is the
documentation of historical or current
events. It involves collecting, editing
and then presenting the news material
for publication or broadcast. A well
known Photo Journalism Photographer
was Eugene Smith. He was known for
his refusal to compromise professional
standards and his brutally vivid World
War II photographs.
Photo Journalism is also a way of
showing the struggle that is going on
in the world to enlighten people who
aren’t aware of the situation to make
them realise what is going on as a
picture speaks a 1000 words.
7. Fine Art Photography
Fine Art Photography Fine art
photography usually consists of a
photographers individual taste.
Sometimes the photographs taken can
have a meaning behind them. Fine Art
Photography fulfils the creative vision
of a photographer.
Sometimes a person can connect with
the image, some may not. Photo by: Alfred Stieglitz
Photo by: Paul Caridad
