1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional The artist promotes themselves by having their
own website in which fans can find out
information about the artist tour dates, signing,
album releases and even buy mechandice. One
of the main was they promote their new single
or music video is by posting the video on
youtube where they can see how successful the
song is/will be and how many people liked or
dislike it.
www.drakeofficial.com
http://www.youtube.com/watch?v=BYDKK95cpfM
Extension of income This artist will improve their income by
hopefully creating a good music video which
will then be featured on most music tv
channels, radio stations ect so that they can sell
more singles and albums. They will also make
money from going on tour once they’ve
released their album a lot of the time it will be
world wide where they will make profit from
ticket sales and selling merchandice. They will
also make money as brands will pay them to
wear their products either in music video’s
tours or public appearances, the bigger the star
the more money they will pay.
www.drakeofficial.comwww.bbc.co.uk/radio1/chart/singles
Extension of outlets You will usually find Drakes video’s on either
youtube, if he has a song in the charts then on
the radio and music tv channels such as ‘AKA
Channel’ as this is the type of channel that plays
this genre of music.

2. Music Video Purposes Analysis
Synergy One of the most famous and known labels
‘Drake’ is signed to is ‘Young Money Records.’
This label is huge amongst the genre of music as
it has some of the biggest names in this genre
signed to the label. One way this is known is
that the most famous and up coming artist on
this label released a song together with it even
featuring it founder, Lil Wayne. http://www.youtube.com/watch?v=Ha80ZaecGkQ