1. Music Video Purposes Analysis – Rihanna – Rude Boy
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to Provide any research evidence you can find that supports explanations of
benefits (promotion, extension of income & benefits for artist, record label and audience
outlets, synergy opportunities and strategies
used by producers to benefit label and
artist)
Promotional This band promotes themself in several Lead singer on the cover of NME magazine.
different ways through the use of
multimedia. This band mostly promotes
themselves through the use of music videos
as well as their official website. The website
also sells merchandise promoting the band http://www.primalscream.net/ - This is the bands official
which the intended audience can buy. The website.
lead singer of the band has also been on the
cover of the popular rock music magazine
‘NME’.
Extension of income The band uses YouTube to show their music https://twitter.com/ScreamOfficial - This is the bands official Twitter page.
video and they can either link this video to
their Twitter or Facebook page. This is
something that their fans will check regularly.
Which also means it can be accessed and
viewed in many countries.
Extension of outlets By the artist having a Twitter or Facebook
page it increases the views that they get on
their music videos on YouTube when they
link them to these social network sites. This
then increases the views and the more views
that the video has the more people that will
know about it.
This shows the amount of views that Primal Screams ‘Country Girl’ music video has
got on YouTube.

2. Music Video Purposes Analysis – Rihanna – Rude Boy
Synergy The artist uses synergy in various different http://www.youtube.com/user/primalscreamofficial - This is a link to Primal
ways. For example, the artist uses YouTube Scream’s YouTube channel.
to help promote themselves through their
music videos and by these two producers
combining the outcome for the artist is
greater. You know this because of the more
views on YouTube.
Producers strategies YouTube is the main producer’s strategy for
this band as their target audience are at an This shows that the band
older age range so they won’t be able to rely attended FIB festival in 2011.
on Twitter. This is because Twitter and
Facebook have a younger target audience to
those who mainly use YouTube. As well as
this the have band also attended various
festivals to promote their music.