Ken Ishii created a music video for his final major project to promote the message that Manchester is not as grim as residents think despite bad weather. He developed his skills in camera angles and editing software. While he faced challenges like equipment issues and scheduling, he was able to complete the project independently. He received mostly positive feedback, though some suggested a narrative style instead of his conceptual approach. In the future, he would film more footage and learn additional editing effects. Overall, he is pleased with the independent work and feels capable of creating more music videos.

1. Ken Ishii Final Major Project Evaulation
For my Final Major Project, I had decided to create a music video for the song Everyday – Adana
Twins, the genre of this song is Deep House which is typically around 120BMP. The message I aim to
give to my audience through this video is that Manchester is not as grim as the residents of
Manchester think it is despite the bad weather, Manchester is filled with amazing architecture and
has a great history in the music scene.
Technical quality of final product (images, footage, use of sound, editing, layout, composition)
During the production of my Final Major Project, I had to take in mind of the technical qualities that I
had to involve in my video and production. First of all on the day of my shooting, I took out my
storyboard out with me so I knew what kind of shot type and camera angles I had acquired for each
scene that I was inspired by other music videos, for example for the opening scene; I had a (WS)
view of the bed, then a (CU) of the actors face then a (ECU) of the mobile device that was ringing. As
I have already done a music video project before in the past I knew what angles works effectively
and what doesn’t, I used the angles that gave it a professional look. For example, when the actor
jumps at the drop of the song in my music video, I recorded the run up and jump in 3 different
angles in different positions and edited the clip to one to give it a professional feel. I found this
easier for me during production so I knew straight away which shot or angle was required. While
production, I had the music playing in the background whilst recording for each scene so I could put
the video and song in time and also lip syncing with the song and actor to give it a professional music
video look. For my choice of music for my music video, I chose Everyday – Adana Twins, the reason I
chose this song is because the tempo of the song was perfect for my intentions, it’s not a heavy
song, minimal vocals and more kick and snare; this song is this is the first Deep House track I had
heard and that started my enthusiasm for house music which is another reason I chose this and it
also suits my target audience needs and it is a typical convention of the house music genre. For the
editing of my Final Major Project, I used a programme called Adobe Premier Pro, this is an advantage
to me as I have previously edited and created a music video on this software, so this required me to
have no guidance at all and allowed to me work independently and effectively. During the editing, I
imported all my clips onto the computer, renamed all the scenes so it was easy for me to identify
each clip, then I looked at which clips I was going to use for my intro, I started putting the clips
together until it got to the chorus. But I found out that I recorded a little too fast pace so I had to
change my clip speed down to 67% so that the clip matched up with the song in order to be in sync
with each other. I found this problem easy to resolve and continue with my editing efficiently.
Overall on my project, I have used effective and creative composition in the video, i intentionally
filmed the music video in 2nd
person to give my audience a feel of that they are with me in the music
video, I give this video a “handheld shot” feel to give it a jerky, immediate feel, I also “panned”
around my car 180 degrees, I tried to use the “steadicam shot” for the intro but I didn’t have the
right equipment for the shot so I used a Tripod and held it by its stand to improvise as a Steadicam. I
also applied my photography skills during production, I used “In-depth” when I focused on the actor
dancing in the first chorus, leading lines when I was in the vehicle driving down Greenleach Lane,
Worsley and “Bokeh” on the scene where I filmed Media City at night and I slowly sharpen the focus.
2. Production skills you have newly acquired and existing skills you have further developed

2. Ken Ishii Final Major Project Evaulation
During my time of producing my Final Major Project, i had changed the way i filmed the music video
to the way i filmed my IG3 assignment last year. On IG3’s assignment, we had 5 people in our
production team to create a music video, on my Final Major Project, it was an independent
assignment so i had to be the Director, Camera man, Runner and Actor, but i recruited one of my
friend who was kindly enough to help me with this Assignment. My technique in Camera angles had
developed as i had thoroughly looked into music videos related to the genre of music i chose and
tried to manipulate the angles i thought looked effective in the music video. From my IG3
assignment, i struggled using my Canon 7D and needed help setting up the camera to the right
setting suitable for shooting video. But i had developed my skills using my camera over the year and i
am more familiar with the interface of the camera and what settings gives the best outcome for
shooting in video. This shows i can operate crucial shooting equipment without any guidance. Using
Adobe Premier Pro, although i had not acquired any new skills using this software, i had more
experience editing with this software as in the past i had constantly ask how to cut the clip, import
files, exporting, changing speed, tempo and importing audio. But with the Final Major Project, i did
not require any guidance whilst editing my music video.
3. How closely your final product matches your original intentions (outlined in your Final Major
Project proposal)
My original intention for my FInal Major Project was that there were 3 friends who we not from
Manchester and they was saving up for a night out in Manchester. But they arrived in Manchester
too early so they decide to explore Manchester.
When i planned my proposal, i had still had a car but it had broken down when it come to
production so we had no choice but to think of a new idea immediately without involving a car in the
scene, but also without changing the storyline of the proposal too much. So we come up with the
idea of filming the scenes that didn't require a car first whilst i waited for a replacement. When i had
a replacement car and the other scenes had been shot. Me and Kieran looked at storyboard and
discussed how we can make the scenes better and more effective so we had changed a few scenes
that we intended.
4. Time management and problem solving (scheduling, practical constraints and strategies you
used to overcome constraints)
TIme management was a struggle as it was my first time creating a music video independently and i
had to work around my friend as he was helping me. I had to shoot my music video out of college
hours and during half term. As my intentional plan in my music video involved a car. I had to wait
over a month to get a replacement car so this had backtracked my project. As i had 3 people in my
production team, when it come to production it had come down to 2 as of one of my friends
dropped out as of personal disagreements.

3. Ken Ishii Final Major Project Evaulation
5. Reaching your target audience (audience response, your reactions to positive and negative
criticism with reference to audience feedback you have gathered)
Before producing my Final Major Project, i had opened a survey on SurveyMonkey.Com, 21 people
answered my Questionnaire about what they would like to see in a music video. I analysed my
resulted but for the intention of my music video i disagreed to the audience on some question i.e
‘What setting would you like to see in a Music Video?’ majority answered house party and
warehouse but i filmed around Manchester City Centre
and Salford because of the message i wanted to get
across.
When i finished the edit on my Final Major Project, i
created a closed group on FaceBook asking a few of my
friends on what they thought of my video and
requesting feedback, even though they have watched
and seen my post, only 1 person replied to my group
but i had a lot of positive verbal feedback from friends.
From my feedback i received positive and negative
feedback, from the negative i was told it should've been
a narrative music video but my intentions was to be a
concept music video.

4. Ken Ishii Final Major Project Evaulation
6. Summary conclusion of how you would respond to your project brief if you were to do it
again
For the conclusion of my Final Major Project, i believe this was a successful music video from the
verbal feedback i had been given, but if i were to do the project again, i would invest more time in
going more in-depth with Adobe Premier Pro to learn more effects that can be created on the
software. Even though i thought i had enough footage, i would in the future film a lot more than i
intend as more footage is never too much footage. Overall i am very pleased with the outcome of
my music video as it was all independant and i now realise i am capable to create a music video in
the future.