1. Music Video Purposes Analysis – Rihanna – Rude Boy
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional This artist promotes herself through various
media products to gain the best possible
audience and publicity that she can. This
includes magazine covers, merchandise and an
official website. All of these media products
benefit the artist as it is an easy way for her to
promote herself and gain a wider target
audience. This can also be done to promote the
artist to the intended secondary audience of
males. Another way that this artist has
promoted herself is by doing collaborations
with other major artists.This artist has also
started to promote herself by opening a
clothing line for River Island.
This shows Rihanna on the cover of the popular British men’s magazine GQ. Due
to Rihanna being on the cover of this magazine it is more likely that people
who are fans of her will buy the magazine even if they have never bought it
before. This shows that she is the main selling point for the product.
http://www.rihannanow.com/ - This is the artist
official website that can be viewed by audiences all
around the world. The artists fans can go on to the
website to find out about tour dates, look at
photos, videos as well as look at merchandise which
the artist is selling.
.
Extension of income The artist uses various social network sites on
the internet so the fans have something to view
to check up on news about the artist and to see
new views. The different websites that this
artist uses are: YouTube, Facebook and Twitter
as well as her own official website. On these
websites the artist is able to interact with their
fans. This benefits both the artist and the
audience of the fan group.
http://twitter.com/Rihanna - This is Rihanna’s official twitter page. By Rihanna
having a twitter page she can let her fans know what she is up to and what
she is doing soon e.g. tour dates. As well as this she can also interact with her
fans by tweeting them or following them on twitter.

2. Music Video Purposes Analysis – Rihanna – Rude Boy
Extension of outlets The main advantage of the artist having a
Twitter or Facebook page is because it increases
the views that they get on their music videos on
YouTube. The artist can then link these videos
to the social network sites that she uses to
bring in a wider audience to increase the views
of the videos. The more views that the video
has it show that there is a larger audience
interested in the artist.The larger audience that
the artist has the more profit or income the
artist will get.
This shows the amount of views Rihanna’s ‘Rude Boy’ video has got on
YouTube. By showing how many views on her videos on YouTube it shows
how popular the artist is. On YouTube it also shows how many likes and
dislikes a video gets which shows the audience how many people like or
dislike the video.
Synergy The artist uses synergy in various different
ways. For example, the artist uses YouTube to
help promote themselves through their music
videos and by these two producers combining
the outcome for the artist is greater. You know
this because of the more views on YouTube
http://www.youtube.com/user/rihanna - This is the link for Rihanna’s YouTube
channel. This is where her fans or anyone else can go to watch her music
videos whenever they want as well as any other videos that she posts on her
YouTube channel.
Producers strategies YouTube would be the main producer’s strategy
for this artist as she has millions of views on
each of her music videos as she is known
worldwide. As well as this the artist attends
various awards ceremonies to present or pick
up an award to show the audience that they are
a worthy artist and is well recognized.At award
ceremonies you might see the artist not only
being nominated and winning awards but also
presenting one for a category they are not in.
This shows the amount of awards that Rihanna has won and be nominated for
at the American Music Awards.