1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Rizzle Kicks Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Artist uses different ways to promote there
songs .For the case of Rizzel Kicks they have
created a music video in order to promote their
songs. For down with the trumpets for instants
they have created a music video to go with the
song. This will promote the song so people may
want to buy the album. There are other ways
they can promote there song for example selling
merchandise of themselves. They may also use a
tour in order to promote themselves by doing
this It allows fans to go the tour and the they
will tell other people
Extension of income Extension of income is other ways that the band
or artist can earn money other than through
buying their single .One way which Rizzel Kicks
do this is by having the music video on YouTube
this allows them to get a small amount of
money for every view ,like and comment which
will be split up between themselves and their
record company which is Island Records. This
video has got 15,300,893 views. There are also
other ways by selling clothing a other items to
https://www.youtube.com/watch?v=8ip8OsExLJs&feature=kp

2. Music Video Purposes Analysis
extend their income.
Extension of outlets Extension of outlets is when a other companies
other than the artist and its record company
earn money from the band or artist by selling
items related to them . In the case with Rizzle
kicks there company will pay for a different
company to design the CD case their single . Or
they will hire a company to design a T-shirt for
them . Also shops will make a profit if thy sell
the item a their store for example if there is a
shop that sells CDs they will profit on the selling
there single in the store
http://www.amazon.co.uk/Rizzle-Kicks-Shirt-available-colours/dp/B007XSPS7C

3. Music Video Purposes Analysis
Synergy Synergy is when a company other than the artist
or its record company will make merchandize
for the band or artist which they will then sell it
which some profit will go to their record
company . For example with the case of Rizzle
kicks they have a range of clothing that they sell
to their fans
http://store.rizzlekicks.com/clothing.html
Producers strategies . producers strategies are methods that are use https://www.youtube.com/watch?v=duMRAwLKXv8

4. Music Video Purposes Analysis
in order to make more money . The main way
that they do this is by selling clothing to their
fans then their fans will wear them in public
which will promote their songs . Another way is
that has been done by some artist is to appear
on shows .In the case of Rizzle kicks they was a
host on a popular BBC program Never Mind The
Buzzcocks. By doing this it promotes themselves
so if people like them on the show they may
want to buy one of their albums .