1. Music Video Purposes Analysis – Lady Gaga
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional This artist promotes herself in several different
ways through the use of multimedia. For
example, by this artist having an advert on
television for her perfume it captures a wider
audience through the use of television. As well
as this she also has a merchandise shop on her
website. This advert benefits the artist because
she is the unique selling point of the product as
well as the merchandise. When an artist
promotes themselves through more than one
product it shows them off to a wider audience.
Even an audience that might not listen to their
music but could be interested in their
products.
http://www.youtube.com/watch?v=v_PStlG9XGI – Advert - The main target
audience for this advert would be
Lady Gaga’s fans. This means that the
advert would be made to appeal to
them which will make them want to
buy her product.
http://store.universal-music.co.uk/restofworld/Artists/Lady-Gaga/icat/ladygaga
- Merchandise
Extension of income The artist uses YouTube to show their music
video and they can either link this video to their
Twitter or Facebook page. This is something
that their fans will check regularly. On these
websites the artist is able to interact with their
fans. This benefits both the artist and the
audience of the fan group.
https://twitter.com/ladygaga - This is Lady Gaga’s twitter page. By Lady Gaga
having a twitter page she can let her fans know what she is up to and what
she is doing soon e.g. tour dates. As well as this she can also interact with her
fans by tweeting them or following them on twitter.
Extension of outlets By the artist having a Twitter or Facebook page
it increases the views that they get on their
music videos on YouTube when they link them
to these social network sites. This then
increases the views and the more views that the
video has the more people that will know about This shows the amount of views that Lady Gaga’s ‘Judas’ music video has on
2. Music Video Purposes Analysis – Lady Gaga
it.The more views that the video has it show
that there is a larger audience interested in the
artist. The larger audience that the artist has
the more profit or income the artist will get.
YouTube.By showing how many views on her videos on YouTube it shows how
popular the artist is. On YouTube it also shows how many likes and dislikes a
video gets which shows the audience how many people like or dislike the
video.
Synergy The artist uses synergy in various different
ways. For example, the artist uses YouTube to
help promote themselves through their music
videos and by these two producers combining
the outcome for the artist is greater. You know
this because of the more views on YouTube.
http://www.youtube.com/user/ladygagaofficial - This is the link for Lady Gaga’s
YouTube channel.This is where her fans or anyone else can go to watch her
music videos whenever they want as well as any other videos that she posts
on her YouTube channel.
Producers strategies YouTube would be the main producer’s strategy
for this artist as she has millions of views on
each of her music videos as she is known
worldwide. As well as this the artist attends
various awards ceremonies to present or pick
up an award to show the audience that they are
a worthy artist and is well recognized. At award
ceremonies you might see the artist not only
being nominated and winning awards but also
presenting one for a category they are not in.
This shows which awards she won and was nominated for at the MTV awards
from 2009 to 2011.
