Description

1. Music VideoPurposesAnalysis –Darude
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanationin relation
to benefits(promotion,extension
of income & outlets,synergy
opportunitiesand strategiesused
by producers to benefitlabel and
artist)
Provide any research evidence youcan findthat supportsexplanationsof benefitsforartist,
record label and audience
Promotional Darude usessocial mediato
promote himself,suchason twitter.
He alsohas hiswebsite thathe uses
to promote hismusic.He alsohas his
musicvideosthathe usesto
promote hismusicon his YouTube
channel whichhas,as of
23/05/2016, 126,925 subscribers
and 49,814,672 views.

2. Music VideoPurposesAnalysis –Darude
Extensionof
income
Darude sellshismusictomake
money,sell merchandise,andget
moneyfromhis YouTube channel.As
of currenthe dose do toursto get
income.

3. Music VideoPurposesAnalysis –Darude
Extensionof
outlets
Darude makesmusicvideos andend
up inthe charts so he isable to
promote his music.
Synergy Darude producesmusicvideosto
promote himself.Thisissynergy
because the filmandmusicmedia
come togetheras one media. He also
has producedmusicforothermedia
as well,suchasCounter-Strike:
Global Offensive.

4. Music VideoPurposesAnalysis –Darude
Producers
strategies
A strategyusedbythe record label is
usingYouTube.