1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Feed Me & Kill the Noise - Far Away
Adam Grundy Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Feed Me is a solo artists who is currently signed
to his own record label called sotto voce which
he created back in 2013. Before Sotto Voce he
was one of the head members of Mau5trap
which is owned by deadmau5 (Joel
Zimmerman). The Record label is a
independent label so it requires mostly on self
promotion from its artists and from word of
mouth from its listeners. As the record label is
an independent record label, it means that it
only works by itself with help from no other
business for production and distribution which
makes the job alot harder for them to get
recognised in the industry but it pays off for
them once they get recognised as just the label
and the artist(s) will receive the income and not
other business.
This is taken from Feed Me’s own record label’s website (Sotto Voce) as it
shows a description of his rise to fame and what he does with also links to his
social networks and his own website.
Extension of income As big of an artist now he is now you expect
him to be earning quite alot of money from
playing his live shows, being played on the

2. Music Video Purposes Analysis
radio and from his EP’s and Albums. One thing I
noticed as a fan of his music is that one of his
songs is played
Extension of outlets The solo artist feed me has many sources of
outlets, For example he has his main band page
http://feedme.uk.com/ which from the looks of
things seems to be rarely updated because in
the featured videos is a song that was released
in late 2013 and it is the begining of 2015. The
only content that seems to get updated is the
upcoming shows and instagram (Which seems
to be automatic anyway. As for his social
networks, Jon Gooch better known as his stage
name Feed Me is quite active among the
twitter and instagram community as he posts
on average 10 posts minimum each day as he
just lets fans know what songs are up and
coming or just responding to fans or other
artists, with a following of 204k people, feed
me seems to be quite recognises in the twitter
community as it seems to be a social media
that he continues to use on a daily basis to suit
him and promote his music for his record label,
he seems to be very selective of who he’s
following as he is only following just short of
200 people. Facebook doesn’t seem to be used
as much as he rarely posts much in comparison
as facebook only seems to be a way to promote
his music while twitter's main use is to interact
with his audience. Instagram seems to be used
quite often but not on daily basis, more like
every other day. Jon Gooch is the head of his
own record label which is called Sotto Voce, the
https://twitter.com/feedme
https://www.facebook.com/youfeedme
http://instagram.com/feedme/
http://www.sottovoce.co/
https://soundcloud.com/feedme
Here is a list of all the websites that the artist uses, he uses his twitter and

3. Music Video Purposes Analysis
record label is very small and independent
consisting of only 5 artists including himself
which the record labels soundcloud page tries
to promote their content as well as get
themselves promoted which is self
promotion.The artist does have a youtube page
but seems to be a way to stream the music and
not as a way of uploading things unrelated to
his music and more related to personal life but
unfortunately for his fans he doesn’t do that.
instagram account regularly and posts daily whereas with his facebook and
website he rarely posts and only posts what he needs too which shows us that
they aren’t a main priority for him
Synergy From the artists success, alot of businesses and
people get benefits from it. For example,
because he is a DJ it means he plays alot of
shows and festivals so they benefit from
playing because people pay to watch them,
sometimes festival tickets can cost a fortune so
that benefits the festival company alot if they
are that big. Yahoo has also benefited from his
success from recording his live show so this
would have been horizontal integration as the
https://www.youtube.com/watch?v=DlFYPI1Sqw4
Live show that was recorded and streamed by yahoo to benefit the artist and
yahoo themselves.

4. Music Video Purposes Analysis
artist (Feed Me), the recorder (Yahoo) and the
record label (Sotto Voce) all would benefit from
this and also profit from it. Speaking of the
record label, the more popular the artist
becomes, the more money they earn which
means the more money the record label earns.
Taken from http://www.sottovoce.co/artists/ aka his record label.
Producers strategies As the artist is under two different aliases (Spor
and Feed Me) he can choose what he wants to
do with them, and as he is the manager of his
record label Sotto Voce he doesn’t have to
follow a strict guideline of his own record label
so he can do what he wants. Recently he
released an album under the name spor for
free by giving the choice to buy it or to just
download it for free. This shows he is a very
loyal to his fans and that he’ll do what he wants
to keep them happy. He’s had a few
collaborations with people such as Kill the
Noise, Noisia and many many vocalists. He does
have a manager though which is a business that
specialises in management of artists called
Three Six Zero Group.

5. Music Video Purposes Analysis
Unfortunately there is no record of how much
he is worth but he isn’t as popular as some DJ’s
so to take a guess he is worth around $1 million
give or take but this is just a guess.