2. ASA Codes
Number Name Brief Description
1 Compliance The central principle for all marketing
communications is that they should be legal,
decent, honest and truthful
2 Recognition of
marketing
communications
Make sure the material is clearly identifiable as
marketing communication/ advertisements/
advertorials.
3 Misleading Adverts The ASA may take the consumer protection from
unfair trading regulations 2008 into account.
Marketing communications that are alleged to be
misleading.
4 Harm and Offence To ensure that ads do not cause harm or serious or
widespread offence.
5 Children Rules that must be followed if directing ads at
children or featuring them.
6 Privacy Marketers must not unfairly portray or refer to
anyone in the adverse or offensive way unless that
person has given permission
13 Food, food Marketing communication must not condone or
3. Mind Map
Coca cola
add
logo
layout
In full view so
everyone can
see it
A coca cola can
someone drinking coca cola
A party with people
drinking coca cola
On the
product (cola
can)
On a car
or truck
Red background
Ice
4. Mind Map
• Strengths of using this method
– It puts all your ideas on to one page.
– Helps you decide what you want.
– You can mix up your ideas to create something good.
• Weaknesses of using this method
– You may not have any good ideas of your own.
• Did you like using this method? Why?
• I do like using this method because it is very simple.
6. Mood Board
• Strengths of using this method
– You can see everything you want to use.
– Its describes what you want to do.
• Weaknesses of using this method
– You might not be able to find the image you want.
– You may not have a main style to your projected.
• Did you like using this method? Why?
• I like this method as it is a great way to see all your ideas on
one page.
8. Style Sheet
• Strengths of using this method
A good to make a decision on what font you want.
• Weaknesses of using this method
You may not be able to find the font you want.
• Did you like using this method? Why?
I don’t like it as I feel that it is not really needed, because you
can chose the font you when your making it.
10. Layout Plan
• Strengths of using this method
– It’s good to see it all put together.
– It helps you decide if that’s what you want it to look like.
• Weaknesses of using this method
• it may end up looking different in the final design.
• Did you like using this method? Why?
• I like it, because can get to see what it mite look like in the
end.
20. Sketches
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
21. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
