communication methods

1. Communication Methods
Planning
Nathan Williams

2. Codes
Number Name Brief Description
1 Compliance being legal, decent and honest in what is being said
2 Recognition of
marketing
communications
Must be identifiable as marketing
3 Misleading Adverts Must not largely mislead people
4 Harm and Offence Do not use any imagery that would provoke
widespread offence
5 Children Be clear as not to confuse children
6 Privacy Do not use a person in an advert with out their
permission
13 Food, food
supplements
and associated
health or nutritional
claims
Any health claims must be supported by evidnece

4. Mind Map
Coca
cola
origi
nal
Num
ber 1
Winte
r
Christ
mas
famil
y
Toget
her
Frien
ds
sum
mer
shari
ng
red
white

5. Mind Map
• Strengths of using this method
– Helps associate ideas and visualise them
• Weaknesses of using this method
– It can get confusing at times
• Did you like using this method? Why?
• It’s a good place to start to develop ideas

6. Mood Board

7. Mood Board
• Strengths of using this method
Makes it easy to see things that have conations of
each and relate to the topic
• Weaknesses of using this method
It can be unorganised
• Did you like using this method? Why?
• Helps to develop ideas further

8. Style Sheet

9. Style Sheet
• Strengths of using this method
– Helps with colour choice and font types to see
what works and what doesn’t
• Weaknesses of using this method
– Isn't always necessary
• Did you like using this method? Why?

10. Layout Plan
Coca cola
bottle in place
of the
Christmas tree
to suggest that
the two are
synonymous
Los angles regular font
found on 1001fonts.com
Coca cola logo
in the top right

11. Layout Plan
• Strengths of using this method
– Gives a good idea of what your poster will look like
• Weaknesses of using this method
– Your finished product could look nothing like this
• Did you like using this method? Why?
• Yes it’s a good way to outline what it should look
like

12. Evaluation of first poster
The bottle in replacement of
the Christmas tree shows the
link between Christmas
And coke, this suggests the
two are synonymous
The tag line
furthers the link
between
Christmas and
coke by saying
“its not
Christmas
without coke ”

13. Uses the same tag
line as the other
poster
Bottles hang off
tree branches like
baubles
Evaluation of second poster
Classic coke
red
background
with white at
the bottom
to make it
look like
snow on the
floor

15. Independent Brainstorm
Radio advert
Different people say the word
Coca cola
Different people say
coca cola in different
languages
Coca cola jingle
Slogan “coke is
coke, no
matter where
you are”

16. Independent Brainstorm
• Strengths of using this method
– Shows all ideas and helps get a sense of the order
events
• Weaknesses of using this method
– Ideas can change or not work they way we wanted
them to
• Did you like using this method? Why?
• It gives a good base to start on and develop ideas
visually

17. Group Idea Generation

18. Group Idea Generation
• Strengths of using this method
– Helps accumulate ideas with other people
• Weaknesses of using this method
– Can often get off topic and irrelevant
• Did you like using this method? Why?
• it can be helpful when working in groups

19. Informal Pitch
• Strengths of using this method
– Get advice from someone that has experience in
media production
• Weaknesses of using this method
– Its only one persons opinion
• Did you like using this method? Why?
• I found it to help with what the project should
look like

20. Formal Proposal
• Strengths of using this method
– It helps create a understanding of the projects basic
and core values
• Weaknesses of using this method
– There is no feedback given
• Did you like using this method? Why?
• I found it helpful for thinking about my project in
a different way and the impact it could have on
people

22. Initial Reaction
• I've never draw in pixels before or animated
but it would a good skill to have for the future.
It will be a good experience to find out if I like
animation

23. Initial Reaction
• Strengths of using this method
– Useful to reflect on later on in the project
• Weaknesses of using this method
– It doesn’t offer any feedback or ways to improve
• Did you like using this method? Why?
• It is helpful to know where your starting to
know where to go

24. Sketches

25. Sketches
• Strengths of using this method
– Helps get a feel for what the game assists will look like
• Weaknesses of using this method
– Ideas are likely to change
• Did you like using this method? Why?
• It helps me visualise what my game is going to
look like

26. Formal Proposal
• Strengths of using this method
– It highlights any issues with the game (social or
ethical) and gives a good basic over view of the game
• Weaknesses of using this method
– There is no verbal feedback given
• Did you like using this method? Why?
• It helps me think about the bare bones of my
game