This is my first project

1. Communication Method
Evaluation
Your Name

2. ASA Codes
Number Name Brief Description
1 Compliance It is about how marketing should be truthful and
legal
2 Recognition of
marketing
communications
This is so people know that it is marketing for
example an advert
3 Misleading Adverts No false information should be shown like price or
function
4 Harm and Offence This is about how you can’t set out to offend or
bring harm to a set group of people
5 Children You can’t promote dangerous behaviour or pressure
children into buying the product you are selling
6 Privacy If using a celebrity you must have written consent
of the person and it can’t offend them.
13 Food, food
supplements
and associated
health or nutritional
claims
You can’t condone or encourage an unhealthy life
style for adults and children.

3. Mind Map
Coca-Cola
Fun
Bright
Festive
Relaxed
Refreshing
50s to 60s
art style
Music
Colorful
Party
Sport
Teens and
young adults
Male and female
target audience
Friends
Party's
Cold
Ice
Red
Other types
of coca cola
Sugar free

4. Mind Map
• Strengths of using this method
It lets you have multiple ideas and it lets people know what you are thinking
and it lets you be creative with your ideas.
• Weaknesses of using this method
Some people may not understand it without images or any designs to go with
it as well is you will only use one idea out of multiple so it could waste time.
• Did you like using this method? Why?
Yes I like this method because it gives me the chance to get a lot of ideas
down and pick out the best ones to use.

5. Mood Board

6. Mood Board
• Strengths of using this method
You get an idea of what your work will look like and it also gives you ideas on
what you could add and take away.
• Weaknesses of using this method
You don’t get a lot of information so some people may not understand what
you are doing.
• Did you like using this method? Why?
Yes I did like using this method because it gave me a lot of ideas of what I
could do to change my work to look better.

7. Style Sheet Color ideas
Text ideas
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola
Coca-Cola

8. Style Sheet
• Strengths of using this method
It helps you get an idea of what you could add to your work to make it look
better.
• Weaknesses of using this method
Some people wont get much information of how your work will look when
finished.
• Did you like using this method? Why?
Yes because it it helped me choose the colours and font that will make my
work look better

9. Layout Plan

10. Layout Plan
• Strengths of using this method
You know what you are going to do it also gives you time to change things
that don’t look right or seem out of place.
• Weaknesses of using this method
there is no information about your work and it may confuse some people.
• Did you like using this method? Why?
Yes I did like using this method because it helped me get an idea of what my
work will look like.

11. Brainstorm

12. Brainstorm
• Strengths of using this method
Gather ideas in a group and collaborate and get more ideas
It helps you remember things
• Weaknesses of using this method
People could disagree with the ideas you give
It could limit what you produce
Could be a visual worker
• Did you like using this method? Why?
Yes because we got to work in a group and we came up with a few ideas

13. Informal Pitch
• Strengths of using this method
Its a lot more relaxed and it helps you because to person reading the pitch
will give you feed back and that could help you make your work better.
• Weaknesses of using this method
The person who is reviewing your work could be one sided and because it is
informal the information you get back might not be useful.
• Did you like using this method? Why?
Yes I did like using this method because of it being informal helped with what
I was trying to tell the person who was reading it.

14. Initial Reaction
My game is about coca cola. The game will be a side scroller about a person
who is looking for a coke bottle and has to avoid traps to get the bottle of
coke.
The idea of my game was about a character who is searching for a Coca-Cola
can and has to navigate traps and jumping puzzles to get to the Coca-Cola can
at end of the game.

15. Initial Reaction
• Strengths of using this method
Having a good plan of your work
• Weaknesses of using this method
Hard to show more than one idea.
• Did you like using this method? Why?
Yes I did like using this method because it gets straight to the point as well as
showing people where you are going with you idea and gives a idea of what
the game will look like.

16. Sketches

17. Sketches
• Strengths of using this method
It gives you an idea of what your game is going to be like ad it also helps to
see if you ideas will work well or not.
• Weaknesses of using this method
You might not be able to replicate your ideas in photo shop.
It is also harder to draw your characters in pencil.
• Did you like using this method? Why?
Yes I did like this method because it let you create what you wanted
and it lets you see if your game will work.

18. Formal Proposal
• Strengths of using this method
Its a lot more formal and it helps you because to person reading the pitch will
give you feed back and that could help you make your work better than it was
before.
• Weaknesses of using this method
The person who is reviewing your work could be one sided and because of
this the information you get back might not be useful.
• Did you like using this method? Why?
No I didn’t like this method because of it being to formal and the person
giving you feedback could be onside.