This document outlines various codes and regulations for marketing communications. It includes 7 items: 1. Compliance with being honest and truthful in all marketing campaigns. 2. Clearly identifying all marketing material. 3. Not misleading about product functions or abilities. 4. Ensuring advertisements do not cause harm or have offensive content. 5. Protecting children from pressure or dangerous behaviors related to products. 6. Getting permission before using someone's image. 7. Not promoting poor health habits without proof to back up claims.

1. Communication Methods
Planning
Your Name

2. Codes
Number Name Brief Description
1 Compliance Need to be honest and truthful with all kinds of marketing
campaigns.
2 Recognition of
marketing
communications
Make sure the material is clearly identifiable on all forms
of marketing.
3 Misleading Adverts You cannot lie about the functions or abilities of the
product your selling.
4 Harm and Offence To makes sure your advertisement does not cause any
harm or have anything offensive inside it.
5 Children To protect children from pressure or any dangerous
behaviour from your products.
6 Privacy Make sure to get permission before using someone's face
or likeness.
13 Food, food
supplements
and associated
health or nutritional
claims
To not promote poor dietary habits or health benefits
without any form of proof to back it up.

4. Mind Map

5. Mind Map
• Strengths of using this method
– Can give you lots of ideas.
– Something to go back to.
– Can be a good time saver.
• Weaknesses of using this method
– Doesn’t give you a clear image.
– Can be very plain or bland.
– Can be very intimidating.
• Did you like using this method? Why?
• I enjoyed using this because the best way to
gather up all your ideas for the final product.

6. Mood Board

7. Mood Board
• Strengths of using this method
Can give you some ideas.
Can help you picture your kind of style.
• Weaknesses of using this method
Limited search engine for specific pictures.
Can be overwhelmed by ideas forcing you to think.
• Did you like using this method? Why?
I liked using this method because with all this
kind of pictures can help you get a clear image of
the final poster.

8. Style Sheet
Colours:
Red
Black
Orange
Coca-Cola

9. Style Sheet
• Strengths of using this method
– Can help decide what kind of font and colours you
want for your titles and slogans.
• Weaknesses of using this method
– Can make you undecided about your choices and
make you waste time.
• Did you like using this method? Why?
- no because it was a bit of a hassle to get
the exact font style.

10. Layout Plan
Bringing people/monsters together anywhere,
anytime.

11. Layout Plan
• Strengths of using this method
– Gives you a good layout design for your poster.
– Allows for experimentation.
• Weaknesses of using this method
– Tricky to arrange.
– The white background was distracting.
• Did you like using this method? Why?
- I enjoy this method because it gave me a
good impression for the final poster.

13. Independent Brainstorm

14. Independent Brainstorm
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

15. Group Idea Generation

16. Group Idea Generation
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

17. Informal Pitch
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

18. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

20. Initial Reaction

21. Initial Reaction
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

22. Sketches

23. Sketches
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

24. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?