2. ASA Codes
Number Name Brief Description
1 Compliance All communication must be legal, decent and
honest.
2 Recognition of
marketing
communications
This is when all designs and ideas are presented in a
clear way.
3 Misleading Adverts When an advert is selling/showing a product or
service that isn’t shown to be real or not working?
4 Harm and Offence Harm that can be caused though an advert for could
be flashing lights that cause harm to people with
epilepsy.
5 Children You shouldn't’t promote anything dangerous and
promote harmful things for children to do.
6 Privacy You much always get consent from a person when
using there data or information they are giving.
13 Food, food
supplements
and associated
health or nutritional
You should not promote unhealthy eating or
pushing the use of food supplements when you are
not needed.
3. Mind Map
Coca cola
The use of eye
catching colors,
keeps people
watching for
the whole
duration. A lot
of clashing
colors (color
blocking)
Use of
nostalgia to
relate to
more age
groups (60+),
going back in
time showing
hoe its
developed
Doing it in
a old 90’s
pre war art
style
(cartoon/
drawn up)
has a
unfinished
look to it
“A flavor
unchanged for
generations”
4. Mind Map
• Strengths of using this method
• You can say what you would like in words so you can fully get your ideas
though, also you can get a wider range of points (such as talking about
different topics)
• Weaknesses of using this method
• The mind map is the start of your idea so you might not have everything
fully developed and thought out.
• Did you like using this method? Why?
• This method is good as you can just get down whatever you are thinking
which can come in use later into the project.
7. Mood Board
• Strengths of using this method
• You have all your visual ideas of everything for your project, it helps you
choose what styles you would be wanting to use. You can start looking at
colours and what different art styles.
• Weaknesses of using this method
• One problem with mood boards is that its only pictures so there is no context
with them. Also, you cant put down whatever like the mind map as it has to be
all linked together.
• Did you like using this method? Why?
• They are good to use as sometimes its better to look at a visual slide rather
one full on text as it can be easier to know what you are wanting to do.
9. Style Sheet
• Strengths of using this method
• You can look over many types of styles with different colours to see what
would work better, not only styles but you can look over size and colour of the
different fonts.
• Weaknesses of using this method
• You don’t get as much across as you would a mind map or mood board. Also, it
only accounts for very little of everything you are doing.
• Did you like using this method? Why?
• This method isn't very good as you are limited to what you can do on them.
You can already link in style with the over communication methods.
11. Layout Plan
• Strengths of using this method
• You can start to see how everything begins to come together, also you will
have everything from your planning come onto the poster. Others will be able
to gather how it will end up looking.
• Weaknesses of using this method
• It's just a layout so things could be subject to change and use of different
pictures or colours. It also could show less detail/s then you would have
wanted to as you can get it to look 1:1 for what you wanted to.
• Did you like using this method? Why?
• This method works well as you can get everything in one place and get a
understanding of what you want the end product to look like. This also the
nearest that you will get to so it'll be the most finished.
21. Sketches
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
22. Formal Proposal
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
