c

1. Research
Harry Allinson

2. Existing Product
The image is 2D which is
much more easier to
work with oppose to 3D.
The location that the players
is at is relatively casual and
a bit gritty which adds to
that action feel.
The character
is made with
a lot of pixels
hence its
hard to see
them clearly.
Different colours are
used on the character
like is bandana which is
red and his trousers,
which are blue
The light in this image
is fairly dim which
sets the tone for my
the genre of game.
The character is holding a pistol
which is a good selling point
because a lot of people like
shooting games because they
can escape from reality easily.
The costume used is almost
army/adventure-like which gives
the image an action atmosphere.
It makes the audience want
to buy and play this product
because it looks very
interesting and a lot of
people, guy especially, like
these type of action games.

3. Existing Product
The location of this image is
a grassy and hilly one which
is a great terrain for a game
because its simple and you
can do a lot with it.
The image is very bright and
vibrant, which is very appealing to
many people. This may get people
interested in playing the game.
Overall, this would may
audiences want to buy
this product because it
looks aesthetically
pleasing and interesting.
It’s similar to other
games so people may
want to buy it because
it may give them Mario
vibes, which the like.

4. Existing Product
This 8-bit 2D boxing game has some great effects like the audience
in the background which adds an extra touch to the game. Also the
produces have used colours well in this. They have used blues and
reds vibrantly, which made the game look like something someone
would like to play, since colours are very important.
There are two costumes in
this. The blue and red head
guards and boxing clothes,
which makes the game feel
more realistic thus more
people will be interested in
potentially buying and
playing the game.
One effect of this game that
is good is that you can punch
the opponent. I think that
this is the main reason why
someone would play this
game since you can battle it
out with your friends.
Overall, it makes its audience want
to buy it because its boxing, and a
boxing fan would like this because
they may play or just really enjoy
the sport in real life so this game
might appeal to them because it’s
what they enjoy.

5. Research Analysis
• What common features do the researched
products have?
– A background that emphasises the tone of the game, which is very
important.
– A purpose. All the featured products that I have researched have a
purpose as to why they are what they are.
• What aspects of the research will you include
within your on work?
– I will probably use aspects from and action shooter game.
– I will also use aspects from a fighting game as well just to make it as
action packed as possible.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
8+ years • My projects will be not too graphic for
anyone over the age of 8+ and people over
8 usually enjoy games like this.
Gender
Mostly male • Men tend to like this genre more then
women.
Psychographic
Balanced • There isn’t really a specific Psychographic
for this game since most demographics
would enjoy the game.
Social Status
Any • Since this game isn’t really targeting any
type of person or social group, my product
will appeal to most people.