The document summarizes research on existing platformer games including Metroid, Touhou Luna Nights, and Sonic Mania. It analyzes common features such as similar genres, pixelated graphics, glimpses of gameplay/character actions, and darker color schemes. The document states the author will take inspiration from these games' ideas, character sprites, and color schemes while trying to be original. The target audience is identified as 13-17 year olds, appealing to both genders, with a focus on story/difficulty for "Belongers" on trendy consoles at an affordable price point.

1. Research
Your Name

2. Existing Product
- This is box art for Metroid on the NES.
- The game is a platformer.
- The box art shows a bit of the games sprites, mostly
showing the person who bought it what the game is
all about.
- The character has a weapon which they are using to
shoot a enemy, maybe I will try to show my character
using some form of weapon.
- It makes its audience want to play it because it shows
a bit of gameplay, having the main character shoot
an enemy, which gives this game a sort of action
look.
- The background is pitch black, whilst the enemies,
the character and the ground is coloured, possibly to
help make it stand out to the audience more since
that is the more important thing people would be
interested in.
- Fonts are colourful and bold to help stand out, show
the person buying this what game it is and the
console it is on, as well as the company who made it.

3. Existing Product
- This is gameplay for
Touhou Luna
Nights.
- The location seems
to be a garden,
judging by the big
walls, plants and the
huge forest in the
background.
- The lighting overall
is mostly dark and
dimed down, but it
also helps the main
character stand out
more.
- It might make an audience want to play it because of how visually appealing it
looks.
- The game is the same genre to the product I am making, so I might want to try
take inspiration from it.
- The game looks like it takes place within somewhere Asian.

4. Existing Product
- This is gameplay of Sonic Mania.
- The colours are bright and vibrant, with the different blues, browns, greens and yellows,
bringing a more nice atmosphere to it.
- The game might appeal by its colourful graphics, and fun looking gameplay (since it shows
Sonic running).
- The location looks like a typical grassy area, with the sea in the background as well as big
mountains and hills. The sky is also a bright blue, meaning it might be a sunny day.
- The colours are more darker in the background, mostly to make the brighter colours and the
characters stand out more, to help appeal.
- It shows the
characters running,
which is a big part of
Sonic since he is fast,
so it shows what the
gameplay is all about.
- I will maybe try to
take inspiration from
the characters
running at a fast pace
for my final product.

5. Research Analysis
• What common features do the researched products
have?
– Similar game genres (being platformers).
– Pixelated graphics and art-style.
– Shows a bit of the gameplay, and what the characters do in
their respected games.
– Most have darker colour schemes.
• What aspects of the research will you include within
your on work?
- I will take inspiration from each of these games ideas, as well as
take inspiration from character sprites and colour schemes.
(However, I will try to change it up, or do stuff as originally as I
can so I am not just stealing or using the same things)

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
13-17 year olds. • Be a bit story driven.
• Really difficult but fun to learn gameplay.
• Will have weapons and quite scary looking
enemies.
Gender
Try to appeal to
both.
• Have the action and gameplay of a
metroidvania.
• Show a playable strong girl character.
Psychographic
Belongers. • It will be on new trendy consoles.
• Will not be too expensive.
Social Status
About lower to
middle class.
• It is a product that will not be too expensive,
so most people would not be able to miss
out.