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Research
Jay Birkin
Existing Product
Existing Product
I chose this game for its visual aspects, I really want to place
most of my time into making a detailed background/terrain
and less on the animation but still include some in. I like the
visual looks of this game though even that it is all cubes and
block it has so much detail included in it so I might not be able
to make something this good with my level of skill. This game
also suits the colour scheme that I thought I wanted to go for
in my planning and I really liked the trailer, the trailer amazed
me and I saw it and thought I really want to make something
similar to this.
Trailer
The trailer for this video game is made well and I really like the order of it and the way it works, it includes everything in it that I want to do for
my final project even though I just thought of this idea and I am on the fence about the trailer idea. The trailer is broken up with a wide range
of things in the game and it shows of everything in such little content. I especially like all the effects the trailer includes in it such as the fade
and the sideswipe, fades usually signal the beginning and end of a scene. The timing of the fade indicates the importance of the change in
time and/or location between scenes. I am going to include a few effects in my final trailer if I make one and the fade may be the most
common and useful effect to parshly break up the video. I really like the blackness of the video because it adds a certain ambience and makes
the game seem more spectacular to the audience. I think that the title should maybe be included at the beginning of the trailer however
because it does it at the end it adds the effect of suspension.
Existing Product
This game has a basic art style, almost like it is hand drawn painting but it is really well made. I don’t like how the menu bar at the
bottom of the page is all compact and shows everything, I think that this doesn't work, I will do this but only include a few options.
The game uses many darker colours but I do not think that I would like to do this for mine, I think that my style and genre would suit it
to be brighter but still have contrast. Many people would not like the side borders on either side but I think that this defines the
picture more and makes it look even more visually appealing but of course many people don’t feel this way and would prefer the
picture spread across the screen. Even though this game has such little parts it is detailed and includes some great interactive objects.
I should add interactive objects in my game mainly so I have to do less design but it adds depth towards the game. This games
perspective is side on meaning it’s a platform and this is what game perspective I will be going with, I cant try any other way because I
have already done different ones on projects before and I think that I will get the best result doing it this way.
Existing Product
This product is included because I was unsure about the idea of the genre although
I am leaning more toward adventure, this depends on my audience and the
research that I carry out. This game is much more simpler and I think that I wouldn't
get as good a grade as the Monkey island game but I still think the visual style and
concept of the game is conveyed across well. This game includes interactive menu
and HUD around the game and it all looks great, it is blocky and made of pixels so it
will be fairly easy to create in the production process. A problem that I have an
issue with is the character I think that they look too simple and look out of place,
almost like they don’t belong in the game, however I know it is a back shot but I
think that characters should have more detail in them. Another problem is with the
size of the screen and the emptiness around the game, I think that the screen size
could be changed, this will not be good for audience who aren't able to see well.
Since I didn't have another title to analyze, I think that the title is unique and made
different. It is bold and fairly large and the opposite colour of the background, this is
so that it stands out, I want my title to be different and be special in its own way to
start such as this. A menu establishes a game almost as a preview and is a great
thing to have in your game, however I do not know due to the time if I will be able
to make one but I definitely should. The colours are not amazing but they add
something to look at which is a little interesting also it is over exaggerated and
fictional because it is not the colour of actual rocks.
Research Analysis
• What common features do the researched
products have?
– All of these products don’t really have anything in common they are all different, The main thing that they have in
common is that they are adventure based and that all of them have used darker colours in their products even though
they are completely different.
• What aspects of the research will you include
within your own production work?
– The existing products helped me to find out many things about products and what I want to make for my final project.
From this
Questionnaire Analysis
https://www.surveymonkey.co.uk/r/
77LR9HN
Audience research
Observation: The audience that
answered most of this survey were
between the age of 15-22. With a
response total of 23 the rest of the
audience responses all had one on them.
What this says about my audience: That
most people who play games are
between this age range of 15-22 and
they obviously enjoy them and play them
quiet often. All of this age range are in
education and working age so they will
be able to afford to play games and have
spare time on their hands. The odd few
obviously who are out of this age range
enjoy a good game but because they are
such a minority they are not really
focused on.
How will your product appeal to this audience: I will make my game appeal to this audience by adding in
certain factors that make games 15 and not for children I will probably have to add engaging factors such as
violence and a detailed storyline/quests because the older people who play games tend to focus and listen
to the games more to get into the experience.
Audience research
• What this says about my audience:
• How will your product appeal to this
audience:
Observation: The majority of male to female
was 17 to 9
Audience research
• Observation: Everybody except one person likes to play games
• What this says about my audience: That nearly every majority males and females
likes to play some type of game on whichever platform they prefer.
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation: The main is adventure at a total of 10
• What this says about my audience: That many of the people who took my
survey love to play adventure games.
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:
Audience research
• What this says about my audience:
• How will your product appeal to this audience:
Observation: Many people play
games daily at 15. The rest
spread out 3 at 1-2 times
aweek,3 at 3-4 times a week
and 4 at not that often.
Audience research
• Observation: 92.21% of people would buy an adventure game leaving the
7.69% who wouldn't.
• What this says about my audience: That many people like adventure
games and would play them even if it wasn’t their favourite type of game.
• How will your product appeal to this audience:
Interviews
Interview 1
– Is adventure one of your favourite genre of games, why?
– Yes, adventure is one of my favourite genres of games. I like them for many reasons, for example I like being able to
explore the map. However, it depends what the game is specifically, because there are lots of different types of
adventure game. For example one of my favourite adventure games is skyrim. It is an open world which includes
much exploration which I prefer more to simple quest and follow certain task games.
– What type of puzzles in adventure games do you prefer, why?
– I like lots of different types of puzzle. For example, I like mazes and parkour. They all really interest me, puzzles add
that little extra to the game and make it more of challenge engaging me more.
– When playing a adventure games do you feel relaxed or not? if not what could help this?
– Yes, I generally feel relaxed when I am playing video games. It doesn’t really matter what type of game it is. Games are
something that I play for fun, I just go on to chill out and kick back, they do not get me angry like some people
because I am not competitive and don’t really do competitive games I prefer other types.
– Do you prefer games to be dark or colourful, why?
– I depends on the type of game. If the game is an adventure game, I prefer it to be dark because the colours can hurt
my eyes if they are too bright but I think it is also best to contrast well.
– How many hours would you spend playing an game, why?
– Once again, it depends on the type of game. If I enjoy the game and it is a big open old game, I would probably spend
up to 200 hours in total. This is a long time but the games can include many things to keep you entertained such as
story, quests, visual looks, collectables, random tasks which can generate around and captures on maps.
Interview 1
• Observation:
This person will
• What this says about my audience:
That
• How will your product appeal to this
audience:
Interview 2
– Is adventure one of your favourite genre of games, why? No, because there are others
genres which I much more prefer.
– What type of puzzles in adventure games do you prefer, why? Puzzle which include
different levels, because they are more advanced.
– When playing a adventure games do you feel relaxed or not? if not what could help this?
Relaxed because they are very simple.
– Do you prefer games to be dark or colourful, why? Colourful because dark games are
quite boring as you don’t have anything which is visually appealing.
– How many hours would you spend playing an game ? Either 4-5hours.
Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:
Bibliography
Bibliography
1. Fintan Sedgewick(2018) Target Audience Interviews (conducted on 13 April)
2. Jay Birkin. (2018) Target Audience Research Survey (conducted on 11th April onwards)
3. James Case (2018) Target Audience Interviews (conducted on 12th April)
4. Page 3:Anon. (.). Planets3. Available: https://www.kickstarter.com/projects/1247991467/planets3. Last
accessed 10th April 2018.
5. Page 3:GAMEPLAYZ. (2014). Planets 3 Official 3D open-world Game Teaser Trailer - PC. Available:
https://www.youtube.com/watch?v=CsCmrRH3OdM. Last accessed 11th April 2018.

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3. research(1)

  • 3. Existing Product I chose this game for its visual aspects, I really want to place most of my time into making a detailed background/terrain and less on the animation but still include some in. I like the visual looks of this game though even that it is all cubes and block it has so much detail included in it so I might not be able to make something this good with my level of skill. This game also suits the colour scheme that I thought I wanted to go for in my planning and I really liked the trailer, the trailer amazed me and I saw it and thought I really want to make something similar to this. Trailer The trailer for this video game is made well and I really like the order of it and the way it works, it includes everything in it that I want to do for my final project even though I just thought of this idea and I am on the fence about the trailer idea. The trailer is broken up with a wide range of things in the game and it shows of everything in such little content. I especially like all the effects the trailer includes in it such as the fade and the sideswipe, fades usually signal the beginning and end of a scene. The timing of the fade indicates the importance of the change in time and/or location between scenes. I am going to include a few effects in my final trailer if I make one and the fade may be the most common and useful effect to parshly break up the video. I really like the blackness of the video because it adds a certain ambience and makes the game seem more spectacular to the audience. I think that the title should maybe be included at the beginning of the trailer however because it does it at the end it adds the effect of suspension.
  • 4. Existing Product This game has a basic art style, almost like it is hand drawn painting but it is really well made. I don’t like how the menu bar at the bottom of the page is all compact and shows everything, I think that this doesn't work, I will do this but only include a few options. The game uses many darker colours but I do not think that I would like to do this for mine, I think that my style and genre would suit it to be brighter but still have contrast. Many people would not like the side borders on either side but I think that this defines the picture more and makes it look even more visually appealing but of course many people don’t feel this way and would prefer the picture spread across the screen. Even though this game has such little parts it is detailed and includes some great interactive objects. I should add interactive objects in my game mainly so I have to do less design but it adds depth towards the game. This games perspective is side on meaning it’s a platform and this is what game perspective I will be going with, I cant try any other way because I have already done different ones on projects before and I think that I will get the best result doing it this way.
  • 5. Existing Product This product is included because I was unsure about the idea of the genre although I am leaning more toward adventure, this depends on my audience and the research that I carry out. This game is much more simpler and I think that I wouldn't get as good a grade as the Monkey island game but I still think the visual style and concept of the game is conveyed across well. This game includes interactive menu and HUD around the game and it all looks great, it is blocky and made of pixels so it will be fairly easy to create in the production process. A problem that I have an issue with is the character I think that they look too simple and look out of place, almost like they don’t belong in the game, however I know it is a back shot but I think that characters should have more detail in them. Another problem is with the size of the screen and the emptiness around the game, I think that the screen size could be changed, this will not be good for audience who aren't able to see well. Since I didn't have another title to analyze, I think that the title is unique and made different. It is bold and fairly large and the opposite colour of the background, this is so that it stands out, I want my title to be different and be special in its own way to start such as this. A menu establishes a game almost as a preview and is a great thing to have in your game, however I do not know due to the time if I will be able to make one but I definitely should. The colours are not amazing but they add something to look at which is a little interesting also it is over exaggerated and fictional because it is not the colour of actual rocks.
  • 6. Research Analysis • What common features do the researched products have? – All of these products don’t really have anything in common they are all different, The main thing that they have in common is that they are adventure based and that all of them have used darker colours in their products even though they are completely different. • What aspects of the research will you include within your own production work? – The existing products helped me to find out many things about products and what I want to make for my final project. From this
  • 8. Audience research Observation: The audience that answered most of this survey were between the age of 15-22. With a response total of 23 the rest of the audience responses all had one on them. What this says about my audience: That most people who play games are between this age range of 15-22 and they obviously enjoy them and play them quiet often. All of this age range are in education and working age so they will be able to afford to play games and have spare time on their hands. The odd few obviously who are out of this age range enjoy a good game but because they are such a minority they are not really focused on. How will your product appeal to this audience: I will make my game appeal to this audience by adding in certain factors that make games 15 and not for children I will probably have to add engaging factors such as violence and a detailed storyline/quests because the older people who play games tend to focus and listen to the games more to get into the experience.
  • 9. Audience research • What this says about my audience: • How will your product appeal to this audience: Observation: The majority of male to female was 17 to 9
  • 10. Audience research • Observation: Everybody except one person likes to play games • What this says about my audience: That nearly every majority males and females likes to play some type of game on whichever platform they prefer. • How will your product appeal to this audience:
  • 11. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
  • 12. Audience research • Observation: The main is adventure at a total of 10 • What this says about my audience: That many of the people who took my survey love to play adventure games. • How will your product appeal to this audience:
  • 13. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
  • 14. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
  • 15. Audience research • Observation: • What this says about my audience: • How will your product appeal to this audience:
  • 16. Audience research • What this says about my audience: • How will your product appeal to this audience: Observation: Many people play games daily at 15. The rest spread out 3 at 1-2 times aweek,3 at 3-4 times a week and 4 at not that often.
  • 17. Audience research • Observation: 92.21% of people would buy an adventure game leaving the 7.69% who wouldn't. • What this says about my audience: That many people like adventure games and would play them even if it wasn’t their favourite type of game. • How will your product appeal to this audience:
  • 19. Interview 1 – Is adventure one of your favourite genre of games, why? – Yes, adventure is one of my favourite genres of games. I like them for many reasons, for example I like being able to explore the map. However, it depends what the game is specifically, because there are lots of different types of adventure game. For example one of my favourite adventure games is skyrim. It is an open world which includes much exploration which I prefer more to simple quest and follow certain task games. – What type of puzzles in adventure games do you prefer, why? – I like lots of different types of puzzle. For example, I like mazes and parkour. They all really interest me, puzzles add that little extra to the game and make it more of challenge engaging me more. – When playing a adventure games do you feel relaxed or not? if not what could help this? – Yes, I generally feel relaxed when I am playing video games. It doesn’t really matter what type of game it is. Games are something that I play for fun, I just go on to chill out and kick back, they do not get me angry like some people because I am not competitive and don’t really do competitive games I prefer other types. – Do you prefer games to be dark or colourful, why? – I depends on the type of game. If the game is an adventure game, I prefer it to be dark because the colours can hurt my eyes if they are too bright but I think it is also best to contrast well. – How many hours would you spend playing an game, why? – Once again, it depends on the type of game. If I enjoy the game and it is a big open old game, I would probably spend up to 200 hours in total. This is a long time but the games can include many things to keep you entertained such as story, quests, visual looks, collectables, random tasks which can generate around and captures on maps.
  • 20. Interview 1 • Observation: This person will • What this says about my audience: That • How will your product appeal to this audience:
  • 21. Interview 2 – Is adventure one of your favourite genre of games, why? No, because there are others genres which I much more prefer. – What type of puzzles in adventure games do you prefer, why? Puzzle which include different levels, because they are more advanced. – When playing a adventure games do you feel relaxed or not? if not what could help this? Relaxed because they are very simple. – Do you prefer games to be dark or colourful, why? Colourful because dark games are quite boring as you don’t have anything which is visually appealing. – How many hours would you spend playing an game ? Either 4-5hours.
  • 22. Interview 2 • Observation: • What this says about my audience: • How will your product appeal to this audience:
  • 24. Bibliography 1. Fintan Sedgewick(2018) Target Audience Interviews (conducted on 13 April) 2. Jay Birkin. (2018) Target Audience Research Survey (conducted on 11th April onwards) 3. James Case (2018) Target Audience Interviews (conducted on 12th April) 4. Page 3:Anon. (.). Planets3. Available: https://www.kickstarter.com/projects/1247991467/planets3. Last accessed 10th April 2018. 5. Page 3:GAMEPLAYZ. (2014). Planets 3 Official 3D open-world Game Teaser Trailer - PC. Available: https://www.youtube.com/watch?v=CsCmrRH3OdM. Last accessed 11th April 2018.

Editor's Notes

  1. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
  2. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
  3. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
  4. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it? Why have you chosen to look at this? What have you learned that can help you in your project?
  5. List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.