This proposal outlines a career simulation video game called "Streets To Stadiums" where players create a footballer character and guide their career from street football to professional clubs. The target audience is ages 7-25 who are interested in football. Research including surveys and interviews will be conducted to understand the audience. Over 10 weeks, the game will be created in Adobe Photoshop, including menus, gameplay, animations, and audio. Progress and feedback will be documented through screenshots. The game will draw inspiration from titles like FIFA and NBA 2K.

1. Proposal
1
Working Title:
Streets To Stadiums
Audience:
My audience is the majority of footballing fans from around the age of 7 up until around about 25,
as this is the ages in which people will be wondering about there future and may want to emulate
the life of a footballer, this mode may give them inspiration to go out and do something, also for
younger people they may want the life and be very interested in football, and this will emulate
something that is not yet possible for them to be involved in. The gender I will aim at is both, as
neither gender specifically is interested in football, although more males will be interested as
typically the sport generates more of a male interest, both will be aimed at in the game by having
options for both genders when creating your character, making it easily accessible for both
genders to represent themselves in the game. The social status is all of C1C2DE as no specific
social status is interested in football or sports in general, and with the game being aimed at
younger people the social status of them will have less of an effect on the games they play, though
the game will not be aimed at the AB social status as they have constraints that will make them not
have time for a game such as this, like family and work commitments. The psychographic of my
audience is an emulator, this is as they will be emulating the life of a footballer, which is something
that they may not get in real life, they will appear as an achiever to themselves through living the
life of a successful footballer through the game.
Rationale (approx. 100 words)
I believe throughout the year I have become very comfortable in using Adobe Photoshop, which is
what I will be using for this project, this will help as I think I can create better designs now in
Photoshop than I could before. As well as this all the other subjects have helped as I know more
about how to research well and finding relevant ways in which to do this, as well as the research it
has helped with other parts of the projects, such as how to evaluate my work, and all the aspects
of pre-production, such as layout plans.
Project Concept (approx. 200 words)
This mode would be a career style where you create your own player and begin his career in
football, this would begin with a street footballer, trying to make his name is the Sunday league’s
and on the streets, you play a “trial match”, which is to test the skills and decide which club may
come in for the player, from here every choice you make matters, clubs will come in looking to sign
you, choose your club wisely, based on the wage they offer, squad role, club prestige, and where
the club is placed in the league systems of your chosen country. From here football isn’t all that
matters, just like in real life the choices you make off the pitch can effect what happens on it, get
on the bad side of the media and they can ruin your career just as much as a bad string of
performances, make sure you make the right moral choices, as you never know when the media
could be watching you, certain moral situations may occur such as a bribe to match fix for
example, sometimes this may be not found out by anyone, or your image could be ruined by the
media for accepting a bribe, as well as this your wage gives you the chance to buy items in game,
such as cars, houses, clothing, or even gambling with your money, live the life of a footballer, the
ups, the possible downs, and everything in-between.
Evaluation (approx. 50 words)
I plan to evaluate my work in a few ways, first of this being showing all my processes, this would
be through screenshotting different parts of my work once certain parts are done, this will show
how my work progresses and what I have done in each part of my work, as well as this I will use
things such as peer feedback.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 Mind mapping 3
ideas.
 Expanding on 1
main idea in another
mind map.
 Mood board.
2 Product + Audience
Research
 Audience survey.
 Existing product
research.
 Audience interviews.
3 Production Experiments  Create a similar
product using the
same software.
 Produce sound for
experiment.
4 Pre-Production and
Planning
 Style sheet.
 Layout designs.
 Contingency
planning.
 Health and safety
planning.
5 Production  Creating product on
Photoshop.
 Making in game
menu's and starting
screens.
 Getting audio for
product.
6 Production  Creating product on
Photoshop.
 Setting up the main
story in the game.
 Getting audio for
product.
7 Production  Creating product on
Photoshop.
 Animating the in
game product.
 Getting audio for
product.
8 Production  Creating product on
Photoshop.
 Creating final pieces
of the game, making
everything more
sharp and going
over everything that
has already been
done.
 Adding audio for
product.
9 Evaluation  Evaluating all work.

3. Proposal
3
 Gathering peer
feedback.
10 Development +
Contingency
 Completing any
extra work.
 Improving based on
feedback and
evaluation.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Corr, Daniel (2018) Target Audience Research Survey (conducted on 13/04/2018)
2. Ward, Jack (2018) Target Audience Interviews (conducted on 13/04/2018)
3. Henderson, Jack (2018) Target Audience Interviews (conducted on 17/04/2018)
4. FIFA 18. (2017). EA Sports.
5. Score! Hero. (2016). First Touch Games.
6. NBA 2K18. (2017). 2K Sports.
7. Pro Evolution Soccer 2018. (2017). Konami
8. Catherine Hudgins. (2018). 5 Most Common Advertising Techniques. Available:
http://smallbusiness.chron.com/5-common-advertising-techniques-15273.html. Last
accessed 17th April 2018.