The target audience for the arcade game is 13+ aged gamers looking for a simple, retro-style game that allows them to compete for high scores. Specifically, the game aims to appeal to "achiever" personality types who enjoy proving their skills and outperforming others. By having approachable and familiar mechanics inspired by 1980s arcade games, the project hopes to attract budget-conscious C2 social class gamers seeking an affordable competitive gaming experience.

1. Research
Jack Morton

2. Existing Product
Lighting
The unlit background is black. The result of this is that it makes the other colours stand
even more to the customers as the green draws the attention of the colour and the white
to show they are a group. The theme is a 1980 feel to it as it creates old neon style. The
effect of this is that it creates the gamer of the past times, for example bring them to their
childhood as they might of played this when they were younger.
Image Type
The image is a 2D arcade game that you have to
defeat waves of enemies to win. The game is
made out of pixels and revolves around a hit and
miss strategy.
Location
The location is set in outer space. Where you have
to defeat alien space crafts to save man kind.
Angle
The angle is a birds eye view which shows where the
enemies are and where to shoot. It also gives shields
scatted around the map to shelter yourself from
enemy fire.
Effect
When you die a animation effect happens which
dissolves your space craft, in turn showing your
lifeless corpse crumbling away.
The post-production
It shows how deadly and dangerous the enemies can be, therefore
showing how awesome and intense the game can get.
Lighting
The unlit background is black. The result of this is
that it makes the other colours stand even more to
the customers as the green draws the attention of
the colour and the white to show they are a group.
Audience appeal
The audience will want to buy it because it will show how awesome and imaginative it can be to the customer. The audience will want to play
as it would show how intense and action packed this game can be. Another reason they will be interested is because they will want to beat
each others score by taking turns in getting the high score.
Colours
Green colour as this would stand
out to the audience as it will grab
their attention because the space
ships will stand out like a soar
thumb. It will also catch the
customers eye, therefore trapping
the viewer in a world of fun.
Props
The props are shields to defend you
from enemy fire which results in a
awesome experience.
Mise en scene
The mise en scene sets the scene for intensity as
you battle hard foes in your path. This shows how
intense the game is to the viewer.
Composition
The composition shows how dangerous
the situation can be by showing us
scenes of the battle they are fighting in.

3. Existing Product
Audience appeal
This will appeal to the audience as it is simple because the format
is easy to understand. This will appeal to friends as it is 2 player
and can can compete in battling each other for the best score.
Image Type
The image shows us you have to get the ball to the enemy by hitting it
to the other side and past the opponent. This makes it tricky as the
other opponent can move and do the same. It’s the battle of reaction
time. The image is a 2D arcade game which revolves around a hit and
miss strategy.
Location
The location is a ping pong table which shows the viewer its to do with
table tennis as it looks like a table tennis table. This lets the customer
know what type of game its about with out even looking at it.
Angle
The angle is a birds eye view of the ping pong table. The effect of this
to the customer is that it lets them see where the pong ball is going
and where their opponent is.
Effect
The effect of the ball getting faster after a
long period time it will create suspense.
This will make the gamers out off tune
with the rhythm. This will also make a
faster noise as the ball is hit multiple
times. This will also create suspense.
The post-production
when the ball speeds up it will create the
game more intense, therefore making the
game more fun and more competitive. This
will appeal to people on the competitive
side who like to score high points and go
against friends.
Lighting
As the background is not lit up, it creates the
pong game stand out to the customer,
therefore charmed by the games uniqueness
and gripping the customer. However the grey
dotted line does not stand out, as I will change
this in my final product to draw/create the
customer even more enticed into the game.
Composition
The composition shows us how easy it is to play and how difficult
and competitive it can be. This will therefore expand their target
market to other people. It also shows us the score of each point is
scored as this will create more suspense.
Mise en scene
The mise en scene presents the game to be
outrageously easy to understand as the game
speaks for it self. It also is competitive as it will
make the a wider target market for people.
Props
The props are simple, therefore it makes the game easier to
understand. This will make the target audience wider as there
are more people. The props are simple and relatable to the
customer.
Colours
The colours are simple and straight to the point. This is great because it
speaks for it self and relatively easy to understand as there is no confusing
patterns. However its simple and boring. This can effect the target market
as it is boring and bland

4. Existing Product
Image Type
This type of image is 1980s themed as this will target
people who are older because it will remind them of
the old days. It may also appeal to young people who
are interested. However it may be boring to others as
it offers not much content.
Location
The location is a maze full of twists and turns that can
decide you fate. This will interest people who like
maze type themed games.
Angle
The angle is a birds eye view. This it great for people
that are interested in strategy type games as you
decide where the ghost are going and how to avoid
them. It’s a wonderful shot as you can take in the
features of the game.
Effect
The effects are amazing from the pixel ghost roaming
around to the food that Pacman eats. This wonderful
environment is amazing for gamers as the effects
make it absolute.
Post-Production
The post-production is amazing as it shows us the
amazing detail that’s gone into this wonderful game.
Lighting
The lighting is amazing as is brightens the Pacman and
it stands out to the customer, therefore charms the
customer to the games as it is unique and gripping the
customer.
Composition
The composition shows how difficult yet interesting
and competitive as you battle your friends for the
top score. This will target people as it will widen the
market because its unique and its competitive.
Mise en scene
The mise en scene sets the scene for the gaming by
showing us how enjoyable and competitive the
game can be. The effect of this is that its made for
multiple audiences, therefore having a wider target
market.
Props
The props are amazing the game is based around
the props. This makes them more important and
noticeable to the gamer.
Colours
The colours are vibrant and noticeable, this Is great
as it will draw costumers in.
Font
The font is a bright yellow this will draw in the
costumers and would want to know more.
Audience appeal
The audience will want to buy this as it will be
interesting and competitive as you battle your
friends for the top score. This will target people as it
will widen the market because its unique and its
competitive.

5. Research Analysis
• What common features do the researched products have?
– They are all old games as this is common through all the products. The effect of this is that it will target
young but mostly old as this is 1980s themed as this will target people who are older because it will remind
them of the old days. It may also appeal to young people who are interested. However it may be boring to
others as it offers not much content.
– The props are similar as simple, therefore it makes the game easier to understand. This will make the target
audience wider as there are more people. The props are simple and relatable to the customer.
– The colours are all bright in all of the products I have researched this will stand out to the audience as it will
grab their attention because the space ships will stand out like a soar thumb. It will also catch the customers
eye, therefore trapping the viewer in a world of fun.
– The lighting is also a common feature as it is it makes the other colours stand even more to the customers as
the green draws the attention of the colour and the white to show they are a group. The theme is a 1980
feel to it as it creates old neon style. The effect of this is that it creates the gamer of the past times, for
example bring them to their childhood as they might of played this when they were younger.
– The angle is also a common feature as it is great for people that are interested in strategy type games as
you look from a birds eye view.
• What aspects of the research will you include within your on work?
• I will include a simple yet pleasing design that’s not hard to draw as it would take time in making it, therefore
going over the deadline. I will also add similar props as this will be easy and not time consuming, therefore I can
put more detail on other slides. old games as this is common through all the products. The effect of this is that it
will target young but mostly old as this is 1980s themed as this will target people who are older because it will
remind them of the old days. It may also appeal to young people who are interested. However it may be boring to
others as it offers not much content.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
13+ • This will appeal to my audience as it will have
disturbing content and the will be gentle and soft on
the eyes. The reason I have chosen 13+ Is because my
final product will be simple and easy to understand.
Gender
Both • The reason my final project will be targeted at both
genders is because it brilliantly enjoyable for both.
The reason is because its gender neutral this is great
for all genders.
Psychographic
Achiever • The reason I have chosen the achiever is because the
game will be about getting high scores. The achiever
want to be powerful and be at the top. The game I
am creating is about beating others high score and
becoming the almighty king at the game.
Social Status
C2 • The reason I have chosen C2 is because the
game is a game about skill and manual. This is
great as this appeals to my game that I'm
creating as they will be able to buy it and
understand how to play it