This document discusses different art styles used in video games and how they affect the audience and tone. It covers color theory and defines styles like photorealistic, abstract, exaggerated, and cel-shaded. Each style is exemplified through specific games like Call of Duty, Mortal Kombat, Zelda, and Borderlands to show how the style suits the game's genre and target audience. The conclusion emphasizes that the art style is crucial for the tone and should be carefully chosen to match the game.