p4

1. Research
Your Name

2. Existing Product
As you can see the setting of this game is set in a field just outside
a city, I know this because you can see tall buildings in the
background. By looking at the sky you can see there is rarely any
clouds in the sky, they are mainly just on the horizon. The green
pipes look like the pipes of Mario where you can jump down them
but this time they kill you.
the image is face on so you can only see
one half of the character and everything
else in there. This is because they style of
the game is a 2d simple pixel game like
mine. This is good because the graphics
are very simple and easy to create but also
attracts lots of people.
The main colours used in this game are green,
light blue, and white. These colours are very
good because they are light on the eyes and
portray a good image to the player. The bird is
yellow and red which are yet again nice positive
colours, this is because this is all the game
should be is positive and intriguing to play for
the consumer of the mobile game .
All of this might make the audience want to
play it because it looks fun very vibrant in
colours and just genuinely looks like a calm
game. The colours make it look nice and
childish which gives it an impression that it is
going to be easy, so this might drive people
away because it looks to childish to an adult.
The overall concept of the game and the looks
can attract a wide fan base of 2d mobile games.

3. Existing Product
The main colours this game uses by the looks
of things is mainly blue, brown and red. These
colours yet again are very positive. This is good
because lots of children will be playing this
game so they don’t want to use dark colours
because they are negative. The only dark
colour there is the brown and that isn’t very
dark but they have made it so if you crash you
crash into a wooden box so it makes something
bad into something funny for the consumer.
The character in this game looks like a super
hero. With red robes and red helmet with iron
pants on . This could be directed and younger
people instead of flappy bird because adults are
really not into super hero's because they are not
kids but some adults might like them too. You
can also select different characters so the game
is very unique and positive. The location of this
also looks to be set in the outer city where you
can just see the silhouettes of other building, due
to the obstacles being boxes the setting could be
in a factory or warehouse just outside the city.
The title of this game is meant to be a funny spin off
of iron man and angry birds, but instead they have
changed the title to iron pants. This is funny because
you can just imagine a super hero wearing iron pants
like Captain under pants. This title is mainly to attract
people to download it because It is a funny title so
people are definitely going to download it. The title
itself is very unique and intriguing to anybody looking
at it because its silly.
This game might make people play the game because it is like
flappy bird and like I people who like 2d mobile games will
definitely play this game, but the reason why this might want
them to play it is because it has lots of positive colours like
blue and white and the colour red is also made to be positive
and heroic. The things that might make people play this as
well is the funny concept behind the game, a man flying with
iron pant on trying to avoid boxes, everybody will like this
game and it cant be classed as to childish because it is funny
and unique.

4. Existing Product
The main colours on this game look to be like the
likes of dark blue, brown and light brown, white
and green. Other colours used lightly in this game
are yellow, red and grey with some black.
These colours are very nice and make the game
look like it should be set in a farm since the main
character is a chicken. They might have done this
to make the game look as realistic as possible.
These colours convey positivity which is good
considering there might be a lot of children playing
the game.
The main audience that might to play this game could be ages from
12-18 this is because this is the age where they are allowed smart
phones and when they have phones they will want games to play.
18yr. Olds might want to play this game because they might find it
as a stress reliever for them so they might play it to pass the time
and to calm down. I think this age range Is good because then you
can put funny elements into the game because the youngest the
age range is 12 and I'm sure they can act like adults if there where
funny puns in there. This age range might be bad though, the
reason being is this age range might be bad is because even though
they are 12 they might get frustrated with game and then either
breaking there phone or hurting something.
The character of this game looks to be a
chicken, this could seem funny to the
younger audiences of this game. So maybe
the age range of 12-18 could possibly be
the best one. People might find this game
funny because they an imagine a chicken
jumping over tree trunks and this might
make people play this game because they
can relate to the game in real life.
The location this game looks set to be in is in a
farm this would be relevant considering the
main character is a chicken. The reason why I
think this is In a farm is because in the
background you can just see fields and hills so
the location is obviously in the middle of no
where, and the fence at the bottom of the
screen, it looks like it has been designed to look
old and rickety this could symbolise that they
are in a n out house or just on an farm.
As you can see on the home screen the buttons are
really big this is good because people who struggle
to see wont struggle to see the big buttons that lets
them play. They are also coloured white and a light
Browne orange that stands out from the white
background of the buttons. The chicken is also
coloured white contrasting with the dark blue
background this is good again because people who
will struggle to see wont struggle seeing bright white
against dark blue.

5. Research Analysis
• What common features do the researched products
have? They both have the same game style so the aim of the game for all of them is the same so they have
to survive going through obstacles. They also have the same bright colour scheme, so even though they are not
the same colours they are still bright so follow the same concept over all three games. All three of the games as
well have all funny concepts that people can relate to. For example people can picture a bird crashing into a
window from flappy bird and the same from a chicken jumping onto a tree. Another common feature they all have
is similar background. All the games I have analysed have similar game backgrounds so two of them been flappy
birds and iron pants have a city backgrounds and the tappy chicken has fields. They may not be the same but it’s
the same concept.
• What aspects of the research will you include within your
on work? I will include majority of the work because that is there to help me and from research I can see
these games have done very well so I will stick to the bright colour scheme of all three games and I will make sure
my character is as ironic and relatable as I can make it, I will do this because people like things they can relate to
this is because it makes them feel comfortable and makes them feel as if its not only them experiencing them
problems but these problems are funny so they can relate to It. Some other aspects I will include will be the bright
colours. The reason why I will include these is because I want the game to be friendly as possible.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12-18 • Video games and music
Gender
male • Cloths and technology
Psychographic
Lazy lifestyle • T.v. programmes
Social Status
Working class • Cloths, technology, money, games