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PSYCHEDELIC SPACE
BRANDING AND THE
THE PROJECT EXISTS TO SHINE A LIGHT ON WHAT DESIGN CAN
DO FOR PSYCHEDELICS AND WHAT PSYCHEDELICS CAN DO
FOR DESIGN
www.Psychedelics.Design
COMMON VISUAL THEMES
INSIGHTS INTO THE PSYCHEDELIC BRAND WORLD
04
02
01
05
03
INSIGHTS INTO BRANDING
A PSYCHEDELIC STARTUP CASE STUDY
VISUAL TRENDS IN THE PSYCHEDELICL SPACE
At the vanguard of every movement
lies the art of communication and
narrative crafting.
INSIGHTS INTO
BRANDING
Icon and Wordmark
symbols for a brand to be recognized
Visual Representation
elements for brand recognition
Reputation
perceptions, beliefs, and
experiences
Visual & Graphic Elements
symbols, icons, wordmark, down to
photography style, illustrations etc.
Brand Design System
roles that ensure brand consistency
Brand Strategy
plan based on research, data, etc for
the development of a brand
LOGO
BRAND EXPERIENCE
BRAND IDENTITY
Brand
The Brand Identity Prism, conceived by marketing
strategy professor Jean-Noel Kapferer in 1986,
offers a visual framework to illustrate how a brand
manifests through distinct facets. Kapferer
identified six essential characteristics of brand
identity, arranging them within a prism to
demonstrate their interconnectedness and
collective impact.
Beyond mere visual elements like logos, a brand
possesses distinct attributes that define its
essence. Kapferer asserts that brands achieving
seamless alignment and expression of these
attributes are poised to cultivate a robust and
unmistakable brand identity. The prism serves as
a tool for brands to acknowledge these facets of
their identity and integrate them cohesively to
convey the brand's narrative.
Brand Prism
Original: Figma Community, @melvinlim
Future Psychedelic Brand Examples
Original: Figma Community, @melvinlim
Try it out Original: Figma Community, @melvinlim
Context matters
Visuals without brand context can indeed be
interpreted as belonging to any brand. This is
because visual elements such as colors, shapes,
and imagery are not inherently tied to a specific
brand unless they are accompanied by brand-
specific context, such as logos, slogans, or other
identifiable brand elements.
Without this context, viewers may perceive
visuals in various ways depending on their
personal experiences, cultural background, and
individual interpretations. As a result, it's essential
for brands to ensure that their visual identity is
consistently and clearly communicated across all
touchpoints to avoid ambiguity and maintain brand
recognition.
INSIGHTS INTO THE
PSYCHEDELIC BRAND WORLD
CIRCLES BRAINS & HEADS GEOMETRY MUSHROOMS
Common logo themes
Example:
Media Brand Logos
Graphic designers compare the colors of competitors
when creating a logo for several reasons. Firstly,
understanding the color landscape within a particular
industry helps designers ensure that the client's logo
stands out from competitors while still fitting in with
industry norms. By analyzing competitor logos,
designers can identify color trends, uncover common
color associations within the industry, and
strategically differentiate their client's brand through
unique color choices.
Additionally, considering competitor colors allows
designers to avoid unintentional similarities that could
lead to confusion or dilution of the client's brand
identity. Ultimately, by incorporating insights from
competitor color analysis, graphic designers can craft
logos that effectively communicate the client's brand
values, personality, and positioning within the market.
Original: Alexandra Plesner
Media Brand
Landing Pages
Original: Alexandra Plesner
VISUAL TRENDS IN THE
PSYCHEDELICL SPACE
Psychedelic Spotlight Psychedelic Assembly Psilocybin San Francisco
AI visuals Designers’ Note: AI is novel, fun, fast, and cost-effective; plus it is currently regarded
as a service rather than an entity with copyright protection for its creation.
Mycology Psychology Mindbloom Supermush
Expressive illustrations Designers’ Note: A counter trend to AI, injecting life and personality
into visual storytelling that at least looks human-created.
Triip Numinus reMind
Nature realistic Designers’ Note: A notion to the fact that psychedelics help us
reconnect with ourselves and nature.
Mindbloom Beckley Retreats Psychedelics Today
Blurry sunrays Designers’ Note: Sunrays serve as a subtle nod to the occasionally breathtaking colors
experienced during psychedelic journeys, while also honoring the beauty of nature.
Mojo Kinn Mindbloom
California gradients Designers’ Note: Gradients abound, evoking the carefree, sun-
kissed ambience of California beach life on blissful days.
Tripp Wavepaths Psychedelika Club
Mystical gradients Designers’ Note: The color purple is generally associated with
royalty and luxury but also with peace, mystery, and magic.
Nao Fungi Foundation and National Geographic Discovery Sessions
Hyperreal collages Designers’ Note: A trend inspired by Björk’s record “Fossora” in 2022,
about “the circle of life as it relates to the mysterious properties of fungi”.
Sero Psychedelics.com Alice
Modern retro Designers’ Note: The reduced retro 70s vibes distill the essence of the era into
sleek, minimalist designs; a modern take on nostalgic aesthetics.
COMMON VISUAL
THEMES
Common themes of a future psychedelic brand world
NATURE MINIMALISM
LUXURY
APOTHECARY STYLE
HYPERREAL HIGH END
EARTH BOUND RETRO PLAY
Common themes of the cannabis brand world
NATURE MINIMALISM
LUXURY
APOTHECARY STYLE
HYPERREAL HIGH END
EARTH BOUND RETRO PLAY
A PSYCHEDELIC
STARTUP CASE STUDY
Micro view into Psilocybin San Francisco
Icon development Psilocybin San Francisco
May 2022 July 2022
An older mushroom sharing
knowledge with a younger one.
Inspired by the exploration of psychedelic
mushrooms, taboo in many societies, we thought to
pay tribute to their profound impact on human
consciousness. A 13th-century fresco at
Plaincourault Abbey depicts Adam and Eve with a
Tree of Knowledge resembling the Amanita
muscaria mushroom. Terence McKenna suggested
these substances influenced human brain
evolution, while John M. Allegro controversially
proposed the mushroom as the forbidden fruit.
The bite. Adding 2 dots as a reference to
the 2 founders and integrating
ideas of “expansion and growth”.
https://en.wikipedia.org/wiki/Forbidden_fruit#/
media/File:Plaincourault_fresco,_Garden_of_Ed
en.jpg
Original: Figma Community, @melvinlim
May 2022 July 2022 November 2023
Conference visuals Psilocybin San Francisco
April 2024
Vido credit: Lapse Film
THANK YOU
THE PROJECT EXISTS TO SHINE A LIGHT ON WHAT DESIGN CAN
DO FOR PSYCHEDELICS AND WHAT PSYCHEDELICS CAN DO
FOR DESIGN
www.Psychedelics.Design
alex@psychedelics.design
@psychedelicsdesign

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Branding in the Psychedelic Landscape Report.pdf

  • 1. PSYCHEDELIC SPACE BRANDING AND THE THE PROJECT EXISTS TO SHINE A LIGHT ON WHAT DESIGN CAN DO FOR PSYCHEDELICS AND WHAT PSYCHEDELICS CAN DO FOR DESIGN www.Psychedelics.Design COMMON VISUAL THEMES INSIGHTS INTO THE PSYCHEDELIC BRAND WORLD 04 02 01 05 03 INSIGHTS INTO BRANDING A PSYCHEDELIC STARTUP CASE STUDY VISUAL TRENDS IN THE PSYCHEDELICL SPACE
  • 2. At the vanguard of every movement lies the art of communication and narrative crafting.
  • 4. Icon and Wordmark symbols for a brand to be recognized Visual Representation elements for brand recognition Reputation perceptions, beliefs, and experiences Visual & Graphic Elements symbols, icons, wordmark, down to photography style, illustrations etc. Brand Design System roles that ensure brand consistency Brand Strategy plan based on research, data, etc for the development of a brand LOGO BRAND EXPERIENCE BRAND IDENTITY Brand
  • 5. The Brand Identity Prism, conceived by marketing strategy professor Jean-Noel Kapferer in 1986, offers a visual framework to illustrate how a brand manifests through distinct facets. Kapferer identified six essential characteristics of brand identity, arranging them within a prism to demonstrate their interconnectedness and collective impact. Beyond mere visual elements like logos, a brand possesses distinct attributes that define its essence. Kapferer asserts that brands achieving seamless alignment and expression of these attributes are poised to cultivate a robust and unmistakable brand identity. The prism serves as a tool for brands to acknowledge these facets of their identity and integrate them cohesively to convey the brand's narrative. Brand Prism Original: Figma Community, @melvinlim
  • 6. Future Psychedelic Brand Examples Original: Figma Community, @melvinlim
  • 7. Try it out Original: Figma Community, @melvinlim
  • 8. Context matters Visuals without brand context can indeed be interpreted as belonging to any brand. This is because visual elements such as colors, shapes, and imagery are not inherently tied to a specific brand unless they are accompanied by brand- specific context, such as logos, slogans, or other identifiable brand elements. Without this context, viewers may perceive visuals in various ways depending on their personal experiences, cultural background, and individual interpretations. As a result, it's essential for brands to ensure that their visual identity is consistently and clearly communicated across all touchpoints to avoid ambiguity and maintain brand recognition.
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  • 14. CIRCLES BRAINS & HEADS GEOMETRY MUSHROOMS Common logo themes
  • 15. Example: Media Brand Logos Graphic designers compare the colors of competitors when creating a logo for several reasons. Firstly, understanding the color landscape within a particular industry helps designers ensure that the client's logo stands out from competitors while still fitting in with industry norms. By analyzing competitor logos, designers can identify color trends, uncover common color associations within the industry, and strategically differentiate their client's brand through unique color choices. Additionally, considering competitor colors allows designers to avoid unintentional similarities that could lead to confusion or dilution of the client's brand identity. Ultimately, by incorporating insights from competitor color analysis, graphic designers can craft logos that effectively communicate the client's brand values, personality, and positioning within the market. Original: Alexandra Plesner
  • 17. VISUAL TRENDS IN THE PSYCHEDELICL SPACE
  • 18. Psychedelic Spotlight Psychedelic Assembly Psilocybin San Francisco AI visuals Designers’ Note: AI is novel, fun, fast, and cost-effective; plus it is currently regarded as a service rather than an entity with copyright protection for its creation.
  • 19. Mycology Psychology Mindbloom Supermush Expressive illustrations Designers’ Note: A counter trend to AI, injecting life and personality into visual storytelling that at least looks human-created.
  • 20. Triip Numinus reMind Nature realistic Designers’ Note: A notion to the fact that psychedelics help us reconnect with ourselves and nature.
  • 21. Mindbloom Beckley Retreats Psychedelics Today Blurry sunrays Designers’ Note: Sunrays serve as a subtle nod to the occasionally breathtaking colors experienced during psychedelic journeys, while also honoring the beauty of nature.
  • 22. Mojo Kinn Mindbloom California gradients Designers’ Note: Gradients abound, evoking the carefree, sun- kissed ambience of California beach life on blissful days.
  • 23. Tripp Wavepaths Psychedelika Club Mystical gradients Designers’ Note: The color purple is generally associated with royalty and luxury but also with peace, mystery, and magic.
  • 24. Nao Fungi Foundation and National Geographic Discovery Sessions Hyperreal collages Designers’ Note: A trend inspired by Björk’s record “Fossora” in 2022, about “the circle of life as it relates to the mysterious properties of fungi”.
  • 25. Sero Psychedelics.com Alice Modern retro Designers’ Note: The reduced retro 70s vibes distill the essence of the era into sleek, minimalist designs; a modern take on nostalgic aesthetics.
  • 27. Common themes of a future psychedelic brand world NATURE MINIMALISM LUXURY APOTHECARY STYLE HYPERREAL HIGH END EARTH BOUND RETRO PLAY
  • 28. Common themes of the cannabis brand world NATURE MINIMALISM LUXURY APOTHECARY STYLE HYPERREAL HIGH END EARTH BOUND RETRO PLAY
  • 30. Micro view into Psilocybin San Francisco
  • 31. Icon development Psilocybin San Francisco May 2022 July 2022 An older mushroom sharing knowledge with a younger one. Inspired by the exploration of psychedelic mushrooms, taboo in many societies, we thought to pay tribute to their profound impact on human consciousness. A 13th-century fresco at Plaincourault Abbey depicts Adam and Eve with a Tree of Knowledge resembling the Amanita muscaria mushroom. Terence McKenna suggested these substances influenced human brain evolution, while John M. Allegro controversially proposed the mushroom as the forbidden fruit. The bite. Adding 2 dots as a reference to the 2 founders and integrating ideas of “expansion and growth”. https://en.wikipedia.org/wiki/Forbidden_fruit#/ media/File:Plaincourault_fresco,_Garden_of_Ed en.jpg
  • 33. May 2022 July 2022 November 2023 Conference visuals Psilocybin San Francisco April 2024
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  • 36. THANK YOU THE PROJECT EXISTS TO SHINE A LIGHT ON WHAT DESIGN CAN DO FOR PSYCHEDELICS AND WHAT PSYCHEDELICS CAN DO FOR DESIGN www.Psychedelics.Design alex@psychedelics.design @psychedelicsdesign