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1. Research
Luke Young

2. Existing Product
This is a pixel game and
the style of the game is
similar of what I want
my game to be like.
The colors are bright
and like the sky what is
blue and the trees and
ground what are green
The title is basic but stands out to make you
want to look at the logo so you would want to
look at the logo because its orange the colour
orange stands out vey well.
The house is very basic so that will also
relate to my game that I am making
because if I make houses I want them to
be diffent rather then detailed and then
copy and pasted
The game from this
image looks 2d and
that’s what I want my
game to be and by that
I want the charters to
walk left and right

3. Existing Product
This game has
multiple locations so
the color will vary in
what location where
you are at. The game
is mostly dark colors
because you are in
prison and most
prisons are not full
of color they are
mostly dark like
brown and black and
white The game camera location is a birds eye
view so the game is still 2d but you can
walk around in every location
The title of the game is basic but stands
out clearly because its big and bold so
its easy to see
The prison what
they are running
away from is
made out pixels
but in some
games they are
normal buildings
and not made
out of pixels
People will want to play this game because
there was one before this one and if people
liked the first one then they would want to
play the second one maybe because its
changed or got harder in some way

4. Existing Product
This game is a
android/ios game
called jetpack joyride
The colors in this game is bright vibrant
colors because in part of it you can ride a
dragon and the dragon is green and it will
stand out so that makes the game look
better
The location of this
game seems to be
in a bunker or a
space ship in the
future so It looks
like its in space.
Depending what
level you are on
depends on the
locations so you can
go from been on
ship to been out
side in front of a
building
This game would want
people to play it so
they make the game
addictive so you want
to play on more and
more and if they get
stuff what you can
buy in game then
people might buy that
content if they like it
that much

5. Existing ProductSuper Mario bros
is a 2D game
where you do
many levels trying
to save the queen
of the town
The colours of the game
need to be bright to
make it stand out and
the sky is blue and it’s a
normal between light
and dark. The trees and
bushes are a mix of light
and dark green. The
monsters of this game
are multi-coloured the
mushrooms are brown
and the turtles are
yellow and green
The props in this game.
There are many props In this
game such as the pipes in
the ground what you can go
down. Trees what are
available to climb on. The
bricks what are in the air
also with the boxes with the
question mark on it.
The location of this game is in
a mystical world where there
are monsters and walking
mushrooms what want to kill
you
This game makes people want to play the game by how
the game plays and you will want to play more and
more of the game. People will want to buy the game if
they like it and they will make more people play the
game if they tell other people how good the game is.
Also when they bought the newer versions of the game
people who have played the old game will want to play
the new one because they liked the old one

6. Research Analysis
• What common features do the researched products have?
• All the games what I have chosen are pixel games because that's what my game is going to be pixels. Most
of the games what I have chosen have bright colours and that is also how I want the colours In my game
• The games what I have chosen have a 2D view or a birds eye view and this is how I want my game to be 2D
so you can only go left or right
• Another reason why I have chosen these games is because they look similar in the game because if you
looked at the background or the sky they would look similar so all you would have to do is change the
background slightly so it doesn’t look exactly the same
• What aspects of the research will you include within your on work?
• The aspects of the research I will put into my work is the set out of the games, colours and it will be 2D
the colours will be bright like blue green red and then I would add brown for the ground so when its in 2D
you will be able to see under the grass but if there was nothing there then it would not look right and then
by adding brown and dark brown mixed together it will look like you can see under ground
•

7. Questionnaire Analysis

8. Audience research
• Observation: this says that my
audience more like games then
dislike them
What this says about my audience:
this says about my audience that
the prefer to play video games
then not play them
How will your product appeal to
this audience: this will help me
because I now know how to appeal
the game too

9. Audience research
• Observation: this says that the
same amount of people like
FPS and action/adventure
• What this says about my
audience: this shows that my
audience likes more then one
thing so when I make my
game I will try to implement
some of these into my game
• How will your product appeal
to this audience: this was
appealing to my audience
because I know what game I
will need to make for my
project

10. Audience research• Observation: that they will
rather play games then watch
other people play them
• What this says about my
audience: this says that more
people want to play game
more then people watch
games or do not want to play
games
• How will your product appeal
to this audience: this will help
because I will need to make
the game more fun so then
they will like the game more
and then they will want to
play more

11. Audience research
• Observation: this show that
the people who play on
different consoles are mixed
between pc Xbox and ps4
• What this says about my
audience: this says that the
same amount of people play
xbox and pc more then
people play the ps4 and the
wii
• How will your product
appeal to this audience: this
will heklp me because I know
to make it on all consoles or
the most popular ones which
are PC and Xbox

12. Audience research• Observation: this who's
that people like graphics
more in new games then
anything else
• What this says about my
audience: this says that
people like different
things in a new game but
the graphics is the most
popular
• How will your product
appeal to this audience:
this will help me because
I will make my game as
detailed as I can in
graphics wise

13. Audience research
• Observation: this says about my
audience that they prefer new
games to old games
• What this says about my
audience: this says about my
audience that people like
newer games then older games
•
• How will your product appeal to
this audience: this means that I
will have to make a new game
and something that is not out
yet and that mean I will take
ideas from other games and
then add my ideas to make my
own game

14. Audience research
• Observation: this shows that
people like fighting games like
PUBG Prototype 2 so that means
I will make a fighting game
• What this says about my
audience: this shows they
people like many different
games to other people
• How will your product appeal to
this audience: the will appeal to
the audience because I am going
to make a fighting game and
more people like fighting games
then anything else

15. Audience research
• Observation: this says about my
audience is that If they could
make a game that the games that
they make would all be different
• What this says about my
audience: this show what people
want in the game and people
want many different things so
then I will add a mixture of things
into the game
• How will your product appeal to
this audience: this appeals to my
audience because I will try to mix
what people want in the game
and that will help me on what
Ideas what I can do for my game

16. Audience research
• Observation: this shows
what games my audience
would remaster
• What this says about my
audience: this shows what
kind of games my audience
would remaster so that will
give me ideas what kind of
games I can add into my
own game
• How will your product
appeal to this audience: the
would appeal to my
audience because I can get
ideas from these games and
then add some features into
my game to make it better
for the audience

17. Audience research
• Observation: this shows
that people did not like my
survey
• What this says about my
audience: this says that
people do not like it and I
need to improve it
• How will your product
appeal to this audience:
this will appeal to my
audience by making better
questions for them next
time if I do a survey

18. Interviews

19. Interview 1

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage