This was an assignment I had to complete for my Project and Portfolio I class at Full Sail University. It is a presentation that portrays who I am as a person as well as an employee.

1. PERSONAL BRAND EXPLORATION
Aubrey Kelley
Project & Portfolio I: Week 1
June 6, 2021

2. Aubrey grew up in the small town of
Manila, Arkansas. Being from a small
town, there wasn’t much to do other
than play sports. This is where
Aubrey found his passion for
football, and sports in general,
began.With this passion, and after
some long thinking about what he
wanted to pursue as a career, Aubrey
found himself wanting to study sports
broadcasting. He set a goal to work
in the sports broadcasting world in
hopes of becoming either a sports
analyst or color commentator.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Producer
•Broadcast Announcer
•News Analyst
Girl/Guy Next Door - I
will work hard and provide
my coworkers with an
honest and supportive
connection.
Broadcaster for Sports Network

4. • DEMOGRAPHICS: 74% of sports
broadcasters are of White ethnicity,
12.7% are of Hispanic/Latino, and
8.1% are African American. The most
common degree for this career is a
Bachelor’s degree (78%). The average
age is 45 years old, and the gender
ratio is 78% male and 17% female.
• PSYCHOGRAPHICS: Most interest for
this field fall in the sports
category. Employees are self-
motivated and hardworking.
• IDEAL AUDIENCE MEMBERS:
• Recruiter for ESPN: Brittany
Kelley - Senior Recruiter
• Gene White - Director, Talent
Acquisition for FOX Sports
• Hiring Manager for SEC Network
[CATEGORY of PEOPLE at Sports Broadcasting Networks
TARGET AUDIENCE

5. GOALS
Short Term:(Immediately After Graduation, 2023)
•I plan to be gainfully employed with a major
sports network.
‣I will increase my LinkedIn connections
by 20% by March 2023.
Mid Term: (2030)
•My goal by 2030 is to increase my position in
the company that I work for, either by moving
up in production or becoming a broadcaster.
‣I will increase my work production by
15% by December 2030.
Long Term: (2045)
•I plan to have a strong presence and regular
appearance for the network that employs me.
‣I will increase my online presence by
30% and build my social media following
by 2045.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Spreadsheet Software 75%
D
Word Processing Software 90%
Social Perceptiveness 80%
Active Listening 100%
SOFT
HARD
Sound Editing Software 10%
Enterprise Resource Planning Software 5%
Reading Comprehension 30%
Speaking 60%
SOFT
HARD

7. I promise to utilize my
determination and discipline to
produce quality work that keeps
the audience engaged with the
content the business provides.
PROMISE

8. CREDENTIALS
Work Experience:
•Runner for ESPN
•Phlebotomist for both RedCross
and LifeSouth
•Lifeguard Supervisor at
Waterville USA
Education:
•Microsoft Word and PowerPoint
Certified
• Sports Broadcasting, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
•Lifeguard Supervisor
•Taekwondo Instructor
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Broc Maples
Noteworthy Experience:
• Co-owner in Brumley Media
Aubrey Kelley
Industry Experience:
• Speech and Debate Coach
Education:
• Full Sail University
• Western Governors University
• Reedley College
Skills and Proficiencies:
• Leadership - 1
• Microsoft Office - 0
• Customer Service - 0
Overall Online Presence:
• Broc has 7 connections with a profile
lined out with experience, skills, and a
personalized url.
• Grade: Average, 60 out of 100
Industry Experience:
• 0 years in Broadcasting
Education:
• Full Sail University
Leadership Experience:
• Lifeguard Supervisor
Skills and Proficiencies:
• No skills listed - 0 endorsements
Overall Online Presence:
• There are no connections made, no banner,
and half-filled profile page. Only
noticeable thing is a profile picture.
• Grade: Poor, 5 out of 100

10. COMPETITION
Gus Ramsey
Industry Experience:
• 20+ years as SportsCenter
Producer
Education:
• Rollins College
Leadership Experience:
• Program Director for Dan Patrick School
of Sportscasting
• Coordinating Producer at ESPN
Skills and Proficiencies:
• Broadcast - 3 endorsements
• Broadcast Journalism - 7 endorsements
Aubrey Kelley
Overall Online Presence:
• Gus has 500+ connections on his
personalized LinkedIn account. Possessing
a banner over the top, his previous
experience, a link to his contact info,
and his activity. Though it is missing a
profile picture.
• Grade: Superior, 99 out of 100
Industry Experience:
• 0 years in Broadcasting
Education:
• Full Sail University
Leadership Experience:
• Lifeguard Supervisor
Skills and Proficiencies:
• No skills listed - 0 endorsements
Overall Online Presence:
• There are no connections made, no banner,
and half-filled profile page. Only
noticeable thing is a profile picture.
• Grade: Poor, 5 out of 100

11. AUBREY KELLEY
I will produce my best work in everything
that I do. I can adapt in order to make sure
that I am able to provide the quality work
that my employer expects from me, all while
maintaining a respectable relationship with
my co-workers.
“BETTER TODAY THAN YESTERDAY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Online Business School Workshops
‣ June 4 | Zoom
• National Association of Broadcasters Show
‣ Oct. 9-13, 2021 | Las Vegas, NV
• TEDxMemphis
‣ October 30, 2021 | Memphis, TN
Digital Marketing
• Primary Content: I will post a sports-based
podcast to gain a following and build
credibility of my sports knowledge.
• Primary Tools: My content will be available on
Apple Podcast and Spotify. I will utilize a
business mode Instagram to advertise my
content and gain a following.
• Website: I can utilize my website by relying
on it as evidence that I have some experience
talking about the sports world to a public
audience.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has had experience
in the field that I am interested in. They
should have a hard work ethic with a
determined mindset. March 2023
Formal Education
• B.A in Sports Broadcasting | March 2023
Technical Skills
• Communication and Media -March 2023
• Computers and Electronics - March 2023
• Telecommunications - March 2023
Soft Skills
• Speech Clarity - March 2023
• Written Comprehension - March 2023
• Oral Expression - March 2023

14. Aubrey Kelley
You know how there is a disconnection
between television broadcasters and
their audience? Well, what I do is make a
personal connection with the audience to keep their
attention drawn to the topic being discussed. In fact, I
have connected with my podcast audience by communicating
with them on my Instagram profile, and by remaining
transparent when discussing topics.
“

15. REFERENCES
Sports Broadcaster Demographics. Zippia. (2021, April 30).
https://www.zippia.com/sports-broadcaster-jobs/
demographics/.
Summary Report for: 27-3011.00 - Broadcast Announcers and
Radio Disc Jockeys. O*NET OnLine. (n.d.). https://
www.onetonline.org/link/summary/27-3011.00.
Indeed Resume. (n.d.). https://my.indeed.com/p/aubreyk-f3tclue.
Balls and BS. Buzzsprout. (n.d.). https://
ballsandbs.buzzsprout.com/.
NAB: The Voice for America's Radio and TV Broadcasters.
National Association of Broadcasters. (n.d.). https://
www.nab.org/.
TEDx. TED. (n.d.). https://www.ted.com/tedx/events?
autocomplete_filter=memphis&year=Year&month=Month
&commit=Submit.
Ramsey, G. (n.d.). https://www.linkedin.com. https://
www.linkedin.com/in/steven-gus-ramsey-058275109/.
Brumley, C. (n.d.). https://www.linkedin.com. https://
www.linkedin.com/in/caitibrumley/.
Kelley, A. (n.d.). https://www.linkedin.com. https://
www.linkedin.com/in/aubrey-kelley-553202197/.