Hunter Petty's Personal brand

1. PERSONAL BRAND EXPLORATION
Hunter Petty
Project & Portfolio I: Week 1
September 1st, 2022

2. Hi, My name is Hunter Petty, I was bored and
raised in Southern California. I grew up in and
around football, baseball, and basketball my
whole life and played basketball in college. Now
I'm looking for a career in broadcasting/analysis
in one of these sports. I worked at an asphalt
company for 3 years to save money and move
across the country to pursue my dream at Dan
Patrick's school of sportscasting.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Live event productions for
BallerTV
• Sports Anchor for WFTV
• Sports photographer for WCJB
Caregiver – As a Caregiver I really
enjoy to give and make others
happy, and I feel that when I get into
the industry I can only make a
bigger impact on people's lives
Broadcast Announcer for the Sports Industry
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Ari Cohn
Outreach Plan:
• First, I will prepare a list of question and have a
summary ready to let Mr. Cohn what I would like to ask.
• One way I can get into contact with him is to connect
with him on LinkedIn and then send a message.
• If no response after a week I will send a follow up
message.
PROFILE
PICTURE
Senior recruiter at CBS
news
Gene White
Outreach Plan:
• Find Gene Whites email.
• Email Mr. White and tell him who I am, who I'm trying to
be, and ask if I can ask a few questions.
• If no response after a week I will send a follow up email.
PROFILE
PICTURE Talent acquisition for Fox
Sports
Amy Riley
Outreach Plan:
• Learn about Amy's journey so that if I get an interview, I
can base questions off that.
• Email Amy and tell her my intentions behind why I'm
reaching out.
• If no response after a week I may send Amy a message
on LinkedIn.
PROFILE
PICTURE
Senior Recruiter at ESPN

5. GOALS
Short Term: (November, 2023)
• I will have at least 3 job offers
Ø Have 100+ Linkedin connections and apply to at
least 10 jobs by graduation
Mid Term: (2028)
• I will be covering the NFL, NBA, and/or MLB.
Ø Have a job in the sports industry by 2024
Long Term: (2036)
• I will have a family and be more than financial stable.
Ø Maintain employment and possibly find a wife by
2031

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Editing
Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Professionalism Novice / Adept / Expert
Writing skills
SOFT
HARD
Novice / Adept / Expert
Interviewing skills Novice / Adept / Expert
Detail Oriented Novice / Adept / Expert
Time management Novice / Adept / Expert
Camara Operator

7. I help NBA fans enjoy and understand the
game by giving in depth analysis while also
being easily accessible and a friend to all.
PROMISE

8. CREDENTIALS
Work Experience:
• Dishwasher at Restaurant
• Asphalt Worker
• Play by Play for Florida Athletics Network
Education:
• Sports Broadcasting , B.S., Full Sail University (Grad. Nov 2023)
Volunteer Work
• Camera Operating
• Full Sail BTS
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Alphonso McCree Jr
Industry Experience:
• Industry experience goes here
Education:
• Bachelors in sportscasting from Full Sail University
Leadership Experience:
• Helps run classes/studio at Full Sail
Skills and Proficiencies:
• Public Speaking - 2 endorsements
• Leadership - 1 endorsement
• Customer Service- 1 endorsement
Hunter Petty
Overall Online Presence:
• Alphonso has 155 connections and has his personal
brand as his banner image. His profile is detailed and is
very active on social media
• Grade 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Play by Play for the Florida Athletics
Network
Education:
• Current Full Sail University student in sportscasting
Skills and Proficiencies:
• Camera Operator - 0 endorsements
• Editor- 0 endorsements
• Sports Knowledge - 0 endorsements
Overall Online Presence:
• I do not have any LinkedIn connections or a banner
image, but I do have a custom URL. I am also pretty
active on social media, but my LinkedIn profile needs a
lot of work.
• Score: 50 out of 100

10. COMPETITION
Jared Oliver
Noteworthy Experience:
• Sports Anchor for WDVM for 2 years
• Sports Anchor for WVTV for 1 year
• Noteworthy experience goes here
Hunter Petty
HEADSHOT HEADSHOT
Industry Experience:
• Sports Anchor for WDVM for 2 years
• Sports Anchor for WVTV for 1 year
Education:
• Bachelors in broadcast journalism from Georgia State
University.
Skills and Proficiencies:
• Broadcast Journalism - 67 endorsements
• Editing - 55 endorsements
• Social Media - 24 endorsements
Overall Online Presence:
• Jared has 500+ connections but does not have a
banner image customized. His headshot is
professional, he has decently detailed profile, along
with his own custom URL. Jared is also very active on
Twitter
• Grade 80 out of 100
Industry Experience:
• Play by Play for the Florida Athletics
Network
Education:
• Current Full Sail University student in sportscasting.
Skills and Proficiencies:
• Camera Operator - 0 endorsements
• Editing - 0 endorsements
• Sports Knowledge - 0 endorsements
Overall Online Presence:
• I do not have any LinkedIn connections or a banner
image, but I do have a custom URL. I am also pretty
active on social media but my LinkedIn profile needs a
lot of work.
• Score 50 out of 100

11. BRAND POSITION
For you die hard NBA fans who love to listenand
talk about the game I provide in depth knowledge
of the game of basketball while also giving my
audience a voice of their own. I have collegiate
basketball experience and id love to share my
knowledge with my following.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sportel Rendez-Vous Miami
‣ May 9-10, 2023 | Miami, FL
• Niners @ Raiders Fox NFL Sunday runner
‣ January 1st, 2023, | Las Vegas, NV
• Annual Sports marketing convention
‣ January 5th, 2023 | Orlando, FL
Digital Marketing
• Primary Content: I want to start a YouTube page where I
give my yearly and weekly predictions for the NFL
• Primary Tools: I will use my Instagram and twitter to promote
my YouTube page,
• Website: I will use my digital portfolio to promote my skills,
values and continue to build my brand.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to find a mentor that not only has experience but
is an extremely hard worker and I believe that work
ethic will show in their lifestyle
• Date to est. partnership Dec 2024.
Formal Education
• Full Sail University, Bachelors in Sportscasting.
(Graduation Nov. 2023)
Technical Skills
• Editing, Nov 2023
• Camera Operator, Nov 2023
• Audio tech Nov 2023
Soft Skills
• Professionalism, Nov 2023
• Communication, Nov 2023
• Leadership, Nov 2023

14. Hunter Petty
You know how there's way too much fake news being spread around in
sports media? Well, what I do is I get my information straight from the
source itself. In fact, I have contacts within the NBA that can help confirm
information.
“
Picture of You
Goes Here

15. REFERENCES
Amy Riley - Sr.. recruiter - ESPN | linkedin. LinkedIn. (n.d.).
Retrieved September 5, 2022, from
https://www.linkedin.com/in/amy-riley-3629677
Amy Riley - Sr.. recruiter - ESPN | linkedin. LinkedIn. (n.d.).
Retrieved September 5, 2022, from
https://www.linkedin.com/in/amy-riley-3629677
Caregiver brand archetype - kaye putnam: Psychology brand
strategy. Kaye Putnam | Psychology Driven Brand Strategist.
(2022, August 6). Retrieved September 4, 2022, from
https://www.kayeputnam.com/brand-archetype-caregiver/
Alphonso McCree JR - owner - visionary intentions creative
agency, LLC ... LinkedIn. (n.d.). Retrieved September 5, 2022,
from https://www.linkedin.com/in/alphonsomccreejr
IMDb.com. (1988, November 1). Inside the NBA. IMDb.
Retrieved September 4, 2022, from
https://www.imdb.com/title/tt0784889/
27-3011.00 - broadcast announcers and radio disc jockeys.
O*NET OnLine. (n.d.). Retrieved September 4, 2022, from
https://www.onetonline.org/link/summary/27-3011.00
5 sportscasting jobs in United States. 5 Sportscasting jobs in
United States. (n.d.). Retrieved September 4, 2022, from
https://www.linkedin.com/jobs/search/?currentJobId=31761614
32&geoId=103644278&keywords=sportscasting&location=Unit
ed+States&refresh=true
Oliver, J. (n.d.). Jared Oliver. WFTV. Retrieved September 4,
2022, from https://www.wftv.com/author/jared-oliver/