Stan Grubb, a military brat, has pursued a career in sports entertainment, particularly in broadcasting and podcasting since 2009. He is currently studying sportscasting at Full Sail University and aims to work for WWE as an on-air digital talent by 2021, with long-term plans to establish a sports entertainment production company. Grubb emphasizes his storytelling ability to engage audiences and increase viewership in the wrestling industry.

1. PERSONAL BRAND EXPLORATION
Stan Grubb
Project & Portfolio I: Week 3
August 28, 2019

2. Born a military brat, Stan Grubb grew up all over
the country. His love for sports entertainment and
professional wrestling grew as he moved with his
family and he would dream of eventually
performing for a major company. He would join the
working world out of high school and have a family.
After years of experience in customer service and
training, he began broadcasting and podcasting in
2009. In 2019 he began play by play for a local
wrestling promotion and enrolled in Full Sail
University for a Bachelor’s Degree in Sportscasting
where he focuses on honing his skills in production
and play by play.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio and Television Announcer
• Reporters and Correspondents
• Producers
Entertainer Archetype - Providing
compelling storytelling and
passionate commentary by
connecting the audience to the
performers. Utilizing pop culture to
allow the audience to resonate with
the presentation.
Broadcasting for Major Sports Entertainment Company

4. • DEMOGRAPHICS: 75% Male, 25-35
years old, Predominately White,
Television experienced, College
Educated, Located in northeast United
States.
• PSYCHOGRAPHICS: Enjoys World
Wrestling Entertainment, works well
within team environment, interested in
supports Special Olympics and Make-
A-Wish Foundation, and willing to give
back to their communities.
• IDEAL AUDIENCE MEMBERS:
Durbin Hunter, Senior Corporate
Recruiter (WWE), Chrissy Keller
McCarthy, Senior Corporate Recruiter
(WWE), Chris Harrington, Vice President
(AEW)
Recruiters & Hiring Managers at WWE, AEW, and Ring of Honor
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level On-Air Digital Talent at WWE.
‣ Connect with, and send a follow up promotional email
to, 15 WWE team members on LinkedIn by December
31, 2020.
Mid Term: (2025)
• Lead a successful WWE Now show aimed at expanding WWE
Network subscriptions and increasing engagement on social
media.
‣ Expand year-over-year WWE Network subscriptions by
25% by December 31, 2025.
Long Term: (2040)
• Establish a sports entertainment production company that
teaches, coaches, and guides up and coming play by play
commentators ultimately guiding them to positions with sports
entertainment companies.
‣ Save a total of $400,000, guide 10 broadcasters to
positions with the major sports entertainment brands,
develop partnerships with 3 major promotions.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 60%
Adobe Creative Suite 40%
Communication Skills 80%
Social Perceptiveness 80%
SOFTHARD
Final Cut Pro 70%
Social Media Plattforms 75%
Communication skills 90%
Public Speaking 90%
SOFTHARD

7. I help sports entertainment companies
increase engagement and viewership
by providing passion, drive, and unique
storytelling in my content for the viewer
leaving them always wanting more.
PROMISE

8. CREDENTIALS
Work Experience:
• 20 years in customer service and training.
• 10 years social media and website
management, podcasting and internet radio
production.
• 2 years in play by play broadcasting.
Education:
• Certified Verizon Wireless Lead Trainer
• Certified Comcast Trainer
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• GMDP Graduate Schwan Food Company
• lynda.com Learning Personal Branding

9. COMPETITION
Gerardo Rodriguez
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• No leadership experience listed on profile
Skills and Proficiencies:
• Great Personality (0 endorsements)
• Microsoft Office (0 endorsements)
• Media Relations (0 endorsements)
Stan Grubb
Overall Online Presence:
• Less than 100 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 2 years broadcasting for Ultimate
Championship Wrestling
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Lead Trainer Verizon Wireless
• Executive Producer UCW Television
Skills and Proficiencies:
• Social Media Marketing - 13 endorsements
• Broadcast - 6 endorsements
• Public Speaking - 8 endorsements
Overall Online Presence:
• 300+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with one content pieces, no
articles published, active daily on personal social
media accounts, URL customized
• Grade: Above Average, 70 out of 100

10. COMPETITION
Scott Stanford
Industry Experience:
• 18 years of broadcast experience
both in radio and television
Education:
• Attended State University 1984-1988
Noteworthy Experience:
• Studio Host- 9 years @ World Wrestling
Entertainment
• Anchor- 18 years @ NBC NY, UPN 9, and WPIX
Skills and Proficiencies:
• Broadcast - 86 endorsements
• Radio - 57 endorsements
• Play By Play - 24 endorsements
Stan Grubb
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, no
recommendations, notable social media presence,
URL not yet customized, premium membership
• Grade: Good, 85 out of 100
Industry Experience:
• 2 years broadcasting for Ultimate
Championship Wrestling
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Lead Trainer Verizon Wireless
• Executive Producer UCW Television
Skills and Proficiencies:
• Social Media Marketing - 13 endorsements
• Broadcast - 6 endorsements
• Public Speaking - 8 endorsements
Overall Online Presence:
• 300+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with one content pieces, no
articles published, active daily on personal social
media accounts, URL customized
• Grade: Average, 65 out of 100

11. BRAND POSITION
Providing compelling and passionate storytelling
that engages and invites the audience to come
back for more everytime.
STAN “LARIAT” GRUBB
Stan was dubbed “Stan Lariat”
by Everett Devore with UCW for
his on-air talent role as play by
play broadcaster for UCW.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Cauliflower Alley Club 55th Reunion
‣ April 27-29 | Las Vegas, NV
• DC PodFest
‣ Nov 1-2, 2019 | Washington, D.C.
• Podcast Movement
‣ Aug 5-8, 2020 | Dallas, TX
Digital Marketing
• Primary Content: cont. podcast called “Corner 2 Corner Wrestling
Radio”; 2 hour episodes providing news, opinion, fantasy match-
ups; 1 episode per week; host and syndicate through Spreaker
and BeyondRingside.com
• Primary Tools: Twitter and Facebook - promote podcast through
tweets and Facebook posts in both my personal and show
asccounts. LinkedIn - network with industry pros and publish
monthly articles highlighting some of the podcast stories.
• Website: Full Sail digital portfolio site and C2CRadioShow.com to
showcase school work; use blog to showcase wrestling and sports
entertainment experiences and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Continue working with Eddie Layne, senior-level
broadcaster with at least 25 yrs of experience in
sports entertainment; also with audio production
and editing.
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2021
Technical Skills
• Final Cut Pro X 10.4.4 Essential Training
Lynda.com, February 2020
• SEO Foundations - Lynda.com, November 2019
• Audio Mixing Bootcamp - Lynda.com, December
2019
Soft Skills
• Vlogging for Business - Lynda.com, Sept. 2019
• Web Video for Business - Lynda.com, Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Stan Grubb
You know how viewers tend to change the channel
between segments during sports entertainment
broadcasts? Well, what I do is provide those viewers emotional
engagement and passionate storytelling so they not only stay tuned in, they are
clamoring for more. In fact, by utilizing pieces of each performer’s background as well as
relevant pop culture references on an independent wrestling show- UCW DEFIANCE, I
was able to increase ticket sales for future events by 10% and increase digital
subscriptions through NothingElseOn.TV by 15%.
“

15. REFERENCES
Rodriguez, G. (2019). Gerardo Rodriguez LinkedIn Profile.
Retrieved August 27, 2019, from https://www.linkedin.com/
in/gerardo-rodriguez-548275165/
Stanford, S. (2019). Scott Stanford LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
scott-stanford-18076964/
ONETOnLine.org. (2019). Summary Report for: 27-3022.00 -
Reporters and Correspondents. Retrieved August 27, 2019,
from https://www.onetonline.org/link/summary/27-3022.00
WWE. (2019). WWE Company Page on Glassdoor. Retrieved
August 26, 2019, from https://www.glassdoor.com/
Overview/Working-at-WWE-EI_IE5718.11,14.htm
WWE Career Site. (2019). On Air Digital Talent - Job
Description. Retrieved August 26, 2019, from https://
wwecorp.wd5.myworkdayjobs.com/en-US/wwecorp/job/
Stamford-CT---Television-Studios/On-Air-Digital-
Talent_R0002994
PodcastMovement.com. (2019). Podcast Movement Dallas
2020. Retrieved August 27, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/marketing/social-media-
coordinator-1955728
CauliflowerAlleyClub.org. (2019). Cauliflower Alley Club 55th
Annual Reunion. Retrieved August 27, 2019, from http://
www.caulifloweralleyclub.org/reunion-tickets.html
dcpodfest.com. (2019). 2019 DC Podfest. Retrieved August
27, 2019, from https://www.dcpodfest.com
World Wrestling Entertainment. (2019). Company Page
LinkedIn. Retrieved August 27, 2019, from https://
www.linkedin.com/company/world-wrestling-
entertainment/