Lucero_Alberto_SCBS_PB1_2023-05.pdf

Personal Brand Exploration
By: Alberto Lucero, Sportscasting
05/07/2023

Growing up in Southern California I’ve been
exposed to seeing great success in sports when
it comes to baseball, basketball, football, hockey,
and even soccer. That love and passion of the
game really caught up with me an made me a
die hard sports fan. That led to me following
every sport and gaining deep knowledge inside
the game and out. It then motivated me to make
a career of it being a sportscaster because I
believe and I’ve been told by many people over
the years that I have what takes to be successful
in this industry. I have a huge personality and I’m
also very creative and I feel that that’s very
important in sports media today.
IDENTITY

PROFESSION
Potential Job Titles:
• Anchor
• Host
• Radio Announcer
The way I approach is my work
differently than others is more of
the hero brand archetype. I’m
more courageous and con
fi
dent
in getting the job done. I still
fi
nd
a way to enjoy what I’m doing but
I still keep focusing on
completing my goal.
Sportscasting Media Market
Picture Relevant
to Your Industry
Goes Here

Hiring Managers at Sports Networks
TARGET AUDIENCE
Gene White
Outreach Plan:
• I look to build up my resume as an intern in the sports
media industry so he is interested in what I can provide
for the company.
• I created a linkedIn account and I am following him
currently so I will message him when I’m ready.
• I look to follow up with Gene in 1-2 years after I get
some experience as a sportscasting intern and I’m
ready to get a full time job.
PROFILE
PICTURE Director, Talent Acquisition
for FOX Sports at FOX
Corporation
Amy Riley
Outreach Plan:
• When I’m settled and ready to move out of state for a
bigger opportunity out of California I will get in touch
with her.
• I have her saved on LinkedIn so I have her contact
information when I’m ready to get in touch with her.
• 3-5 years when I’m an intern or working full time at a
sports network in California and I’m ready to move on
to to bigger and better things out of state I will contact
her.
PROFILE
PICTURE
Senior Recruiter at ESPN
Melissa Hagmire
Outreach Plan:
• I will gain as much experience as possible at a sports
network in my area and be ready to take a step forward
in another state for this network.
• I have her saved on LinkedIn so I have her contact
information so I can contact her when I’m ready.
• 3-5 years I look to get in contact with Melissa when I’m
an experienced upcoming sportscaster in the media
industry.
PROFILE
PICTURE
HR Director at NBC Sports

GOALS
Short Term: (During my Sophomore Year/After
Graduation)
• Get an opportunity to be an intern at a sports network
to gain experience in the industry.
‣ 2-3 I look to be an intern and learn as much as
possible in this industry.
Mid Term: (5-10 Years)
• Be a full time employee for a sports network in any
position.
‣ I look to be helpful behind the scenes helping a
network work a live broadcast or be a reporter
or journalist to help the company in any way.
Long Term: (15-20)
• I want to be a daily On Air Sports Analyst talking
about what is happening in the world of sports.
‣ I look to be a professional well trained on
camera personality quali
fi
ed to talk about any
subject when it comes to sports.

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
N
Communication, Adept
SOFT
HARD
Active Listening, Adept Novice / Adept / Expert
Knowledge of Sports, Adept Novice / Adept / Expert
Note Taker, Adept Novice / Adept / Expert
Study Background Information to prepare for
programs or interviews, Adept
SOFT
HARD
Novice / Adept / Expert
Read news
fl
ashes to inform audiences of
important events, Adept
Novice / Adept / Expert
Critical Thinking, Adept Novice / Adept / Expert
Social Perceptiveness, Adept Novice / Adept / Expert

I help any Sports Network willing to have
me, by working hard and learning everyday
from watching the professionals on a day to
day basis.
[WHO?] [WHAT?] [HOW?]
PROMISE

CREDENTIALS
Work Experience:
• Welder, In charge of welding duties in
workshop.
• Salesman for Trailer Trash Product,
Trailer Accessories.
Education:
• Bachelors Degree, Dan Patrick School of
Sportscasting
• Sportscasting, SCBS., Full Sail University (Exp. 2
Leadership Roles:
• I’ve been a head salesman at live trailer
and off-roading shows selling product for
Trailer Trash Product. I’m a team player
willing to help and learn at all costs to
make the company successful.

COMPETITION
Alberto Lucero
Noteworthy Experience:
• Salesman for Trailer Trash Product
• Currently studying sportscasting
Eleni Finefeuiaki
HEADSHOT HEADSHOT
Industry Experience:
• Student at Full Sail University
Education:
• Pursuing a Bachelors Degree at Full Sail University,
Sportscasting
Skills and Pro
fi
ciencies:
• Great Knowledge about Sports
• Active Listening
• Social Perceptiveness
Overall Online Presence:
No connections
Has an updated LinkedIn account
Professional headshot on LinkedIn account
Active on social media
Online Presence is average
Education:
Sports Marketing, media
Leadership Experience:
• Former Rugby Player
• Studying Sports Marketing, media
Skills and Pro
fi
ciencies:
• Skilled in marketing
• Experienced in media landscape
• No connections
• Active on social media
• Online Presence is average

COMPETITION
Tony Wise
• Editor/Director at FOX Sports
Education:
Graduate at Full Sail University and The
Ohio State University
• Film Video Editor at FOX Sports
• Promotions Editor for Net
fl
ix
Skills and Pro
fi
ciencies:
• Avid Media Composer, Film Video Editor at All3Media
• Social Media Marketing, 3 experiences across bmp
creative and 3 other companies
• Adobe Creative Suite, 8 experiences across FOX
Sports and 7 other companies
YOUR NAME
• 238 Connections,
• Has a customized banner image
• Very Professional Headshot
• Professionally detailed pro
fi
le
• 1 detailed article
• Not active on social media
• Has a custom LinkedIn URL
• Online Presence Superior Grade 100 out 100
HEADSHOT HEADSHOT
Education:
Sportscasting
Salesman for Trailer Trash Product
Currently studying Sportscasting
Skills and Pro
fi
ciencies:
• Great knowledge about sports
• Active Listening
• Social Perceptiveness
No Connections
Professional Headshot on LinkedIn
No published articles
Active on social media
Updated LinkedIn account
Online Presence is average

BRAND POSITION
For Sports Networks who need help in any way , I
provide patience and a brain that is willing to learn
and get better everyday because I am a hard
worker who will be willing to do anything required
to be successful.
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organizations
‣ Career Development’s Open Door Day
‣ May 10,2023 | Full Sail University, Winter Park, FL
• Networking Summit
• Writing Sprint
Digital Marketing
• Primary Content: I am going to focus on making my
presence online more professional and attractive to people
hiring in my industry. I will also add that I’m a courageous hard
worker like my Brand Archetype is stated.
• Primary Tools: I’ve already been working on making a
LinkedIn, also I look to update my Instagram and Facebook
with my business brand credentials. I look to update and add
to it every month.
• Website: I look to use it as another resume to people who are
interested in hiring me and knowing what I can bring to a
company.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I look to follow and learn from is Rob Parker
from FOX Sports I already know him a little bit and look
to connect with him more going froward. He’s had over
30 years of SportsCasting experience. I look to link up
with him after graduation on June 2024.
2 Year Bachelors Degree,
Sportscasting, September, 25
2022 to June 2024
Technical Skills
• Intro to Sportscasting, working on communication skills
and on camera work. January, 2023
• Broadcast Writing, working on sports writing. February,
2023
• New Media Tools, working on using on editing content
with Creative Cloud App. April, 2023
Soft Skills
• Creative Presentation, working on communication and
public speaking. September, 2022
• English Composition , working on writing
professionally . January, 2022
• Project and Portfolio 1, working on setting and
upgrading my personal brand. May,2023

YOUR NAME
You know most Sports Networks can be overly
informational and lack big personality? Well, what I bring is the energy and
fi
re to a show while being highly knowledgeable about sports. In fact, I
have been told by professional sportscasters on the radio that I give great
insight on what is going on sports daily.
“

REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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