Rachel Gisa is exploring a personal brand as a sports reporter. She has a passion for sports from growing up playing and watching various sports with her family. Her goal is to bring more awareness to the stories and abilities of athletes beyond just game highlights. She is currently enrolled in a sports casting program to pursue a career in sports reporting and help others understand the dedication of athletes.

1. PERSONAL BRAND EXPLORATION
Rachel Gisa
Project & Portfolio I: Week 1
October 29, 2023

2. As a Paci
f
ic Islander, Sports has always been a passion in
my family. I have played sports ranging from Volleyball to
Rugby and to cheering on the sidelines at Football games.
Sports has always had a meaning to me. It brought family
and friends together and it has always been a big
celebration in the household. I want to bring more meaning
to Sports. I want to show more out there as a Sports
Reporter and bringing more attention to the details most
people over look. The abilities these players have and show
that there’s more to just a touchdown or home run. There
is always a story worth telling.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• News Analyst, Reporter and
Journalism
• Public Relations Specialist
• Broadcast Announcers and Radio
Disc Jockey
BRAND ARCHETYPE - I can bring more
awareness with my voice and motivation and
through my passion that will help others see
and feel what isn’t felt through the game. The
athletes feel more through their victory or
loss than the fans and to help understand
that I will be the voice that will bridge that
understanding.
Sports Reporter for The Sports Industry
Picture Relevant
to Your Industry
Goes Here
Tori Petry Sports Reporter Demo Reel 2019

4. TARGET AUDIENCE
Erin Cox
Outreach Plan:
• LinkedIn Pro
f
ile need to be up to date.
• Complete application before initiating an email.
• I will wait up to two business days before I contact
Employer to check up on my application.
Special Projects Reporter
Keefe Pulley
Outreach Plan:
• To make sure I have relatable interest and skills on my
L.inkedIn.
• Message on LinkedIn Pro
f
ile or submitting an application
through main website on Sinclair.
• Give 2-4 Business days before reaching back out
Results Marketer at Sinclair Broadcasting Group
Dallen Graff
Outreach Plan:
• Make sure to have connection through LinkedIn and have
pro
f
ile ready for review.
• After connecting with Dallen. Send message through
LinkedIn with interest in open position.
• I would give it 2-4 business days until contact is sent out.
Sports Promotion Manager at KZNS

5. GOALS
Short Term: By 2025, after graduation I would hope to
already have the experience that is needed on my
portfolio that will help me land my
f
irst job in the Sports
Industry and hope to build my LinkedIn pro
f
ile and build
about 20% of my connections that are related to the
f
ield
that I am pursuing.
Mid Term: By 2030, I will have my social media up by
15% of content of my Personal Brand and building
connections through LinkedIn and being able to already
start pursuing my Career with a Professional Sports Team
as their Sideline Reporter, bringing news to their local
fans.
Long Term: By the year of 2045, I will already be pursing
my Career in the Sports Industry learning different
positions and building my connections by 20% and also
pursuing my Personal Brand through Social Media and
also through my actions on camera and through my job.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Persuasion
SOFT
HARD
Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Coordination Novice / Adept / Expert
Social Perceptiveness
SOFT
HARD
Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Time Management Novice / Adept / Expert
Speaking Novice / Adept / Expert

7. I help Sports Fans do right by sharing accurate
information that will help you understand
your sports team better than any news article.
PROMISE

8. CREDENTIALS
Work Experience:
• Team Operations Intern - Utah Warriors
Rugby Team
• TikTok Reporter Intern - Girls Sports Club
Education:
• Sports Casting Program, B.S., Full Sail University (2025)
Leadership Role:
• Captain of the Women Rugby Club and the
creator of the Women’s Club Team for Dixie
State University.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Taylor Shaub
Industry Experience:
• Sports & News Reporter at Spectrum
LA
• Associate Producer and TV Host at
Daily Flash TV
Education:
• Bachelors degree, Sportscasting at Full Sail University
Leadership Experience:
• Sports Director
• General Assignment Reporter
Skills and Pro
f
iciencies:
• Video - 3 endorsements
• TV Productions - 3 endorsements
• Journalism - 1 endorsements
Rachel Gisa
Overall Online Presence:
• Taylor has a great pro
f
ile with 500+ connections on his
LinkedIn Pro
f
ile. He is active with his social media
through Instagram, Twitter, Facebook and also LinkedIn.
Great Pro
f
ile picture that shows his career. LinkedIn link
is https://www.linkedin.com/in/taylorschaubtv/
• Grade: Average, 75 out of 100
Industry Experience:
• Team Operations Intern with Utah
Warriors 2024
• TikTok Reporter Intern with Girls Club
Education:
• Bachelors degree, Sportscasting at Full Sail Univeristity
(2025)
Leadership Experience:
• N/A
Skills and Pro
f
iciencies:
• Video Manager - 0 endorsements
• Advertising - 0 endorsements
• Editing - 0 endorsements
Overall Online Presence:
• 6 Connections and active only on one social media. Great
photo but LinkedIn Pro
f
ile needs a lot of improvements
and gain more experience. LinkedIn link is customized to
navigate to pro
f
ile.
• Grade: Poor 10 out of 100

10. COMPETITION
Pam Oliver
Noteworthy Experience:
• Lead feature reporter on FOX NFL SUNDAY.
• Award-winning sports journalist.
Rachel Gisa
HEADSHOT
Industry Experience:
• Senior Correspondent and FOX NFL
Reporter
Education:
• Florida A&M University - All American 400 Meter and the
mile relay.
• Nicevill High School - Excelled in Tennis, Basketball and
Track and Field.
Skills and Pro
f
iciencies:
• Journalism
• Sports Reporter
• Involved in Various Charities
Overall Online Presence:
• There are many reports and articles on Pam Oliver. Social
Media directs to FOX NFL social media and she has been a
great reporter and veteran in the NFL sport. FOX Sports
share information on Pam Oliver and her
accomplishments.
• Grade: Superior 90 out of 100. I would love to see her
social media from her perspective than more who she has
worked with.
Industry Experience:
• Team Operation Intern - Utah Warriors
• TikTok Reporter - Girls Club
Education:
• Full Sail University - SportsCasting Program
Leadership Experience:
• N/A
Skills and Pro
f
iciencies:
• Video Manager - 0 endorsements
• Advertising - 0 endorsements
• Editing - 0 endorsements
Overall Online Presence:
• 6 Connections and active only on one social media. Great
photo but LinkedIn Pro
f
ile needs a lot of improvements
and gain more experience. LinkedIn link is customized to
navigate to pro
f
ile.
• Grade: Poor 10 out of 100

11. BRAND POSITION
For Women in sports who want to be heard and
build a foundation in the Sports Industry, I provide
the main source of standing
f
irm with con
f
idence
that will help you stand out because in an a man
made Industry there is room for Women and
Diversity.
SPORTS REPORTER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Women in Sports
‣ April 12-13, 2024 in Boston, MA
• SEME 2024
‣ March 22-23, 2024 in Washington, DC
• SBJ Intercollegiate Athletics Forum
‣ December 5-6, 2024 in Las Vegas, NV
Digital Marketing
• Primary Content: Content that would drive my audience to be
more proactive with their goals and show that I am a woman of
my word by the actions I take and by that the content will speak
more than just the captions.
• Primary Tools: I feel that Instagram and LinkedIn has more
traf
f
ic with sports fans and also the main audience I am
targeting. Posting fairly through out the week of my up to date
and also inside posts of what I am doing to reach my goals.
• Website: Now that I am more comfortable with how it works, I
will be able to establish more of my journey going into the
Sports Industry and show the steps I’m taking to get there.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek someone who will understand how hard its going
to be but also has a solution to get to where you want to
go. Someone who has established themselves in the
Sports Industry and understands Diversity.
• I hope to establish this partnership by my second year in
college. April of 2024.
Formal Education
• Bachelors of Science, Sports Casting Program - Full Sail
University. Completed in 2025.
Technical Skills
• Video - Full Sail University, November 2023
• Team Operations - Utah Warriors, January-June 2024
• Sports Reporter - Full Sail University, 2023 - 2025
Soft Skills
• Journalism
• Speaking - Full Sail University, 2023-2024
• Judgment and Decision Making - Utah Warriors, January -
June, 2024

14. RACHEL GISA
Do you know what the sports industry is lacking?
Variability. As a Paci
f
ic Islander, I am here to increase
diversity in the sports industry and demonstrate that it exists not only on the
f
ield or court but also in the media and behind the scenes. As a matter of fact, I
am enrolled in Full Sail University's Sports Casting Program, where I am training
to become a sideline reporter. When you see my face on screen, you will
understand that my aspirations have come true.
“
Picture of You
Goes Here

15. REFERENCES
• YouTube. (2019). YouTube. Retrieved November 17, 2023, from https://
www.youtube.com/watch?v=ilwjbPs
f
bOE.
• Keefe Pulley - results marketer - senior integrated ... - linkedin. (n.d.).
https://www.linkedin.com/in/keefe-pulley-results-marketer-877054158
• Dallen Graff - Sports Promotions manager - linkedin. (n.d.-a). https://
www.linkedin.com/in/dallen-graff-679736153
• Erin Cox - Special projects reporter - KSL 5 TV | linkedin. (n.d.-b). https://
www.linkedin.com/in/erin-cox-0a96ba95
• Sinclair Inc. hiring multimedia journalist in Salt Lake City, UT. LinkedIn.
(n.d.). https://www.linkedin.com/jobs/view/3605743607/?
alternateChannel=search&refId=sWPlWyIgkbCEfCjeDjI3vw%3D%3D&tr
ackingId=QJXxBexivbyRvp4klAi6fw%3D%3D
• Sports events marketing experience. SEME. (n.d.). https://theseme.com/
• University of Utah Hiring Public Relations Specialist in Salt Lake City, UT.
LinkedIn. (n.d.-b). https://www.linkedin.com/jobs/view/3761075222/?
alternateChannel=search&refId=AkmGZ3TrXAhB5qGaOsKwOg%3D%3D
&trackingId=lXnOn1MtP%2BIl%2FQWUWFTmhg%3D%3D
• Home. Utah Warriors Rugby. (2023, November 1). https://
www.warriorsrugby.com
• Home. Girls Club. (1969, December 31). https://
www.sportsgirlsclub.com/
• Taylor Schaub - Sports director - KGET-TV 17 | linkedin. (n.d.-d). https://
www.linkedin.com/in/taylorschaubtv
• Pam Oliver. Fox Sports Press Pass. (2022, September 7). https://
www.foxsports.com/presspass/bios/on-air/pam-oliver/
• SBJ IAF 2023 Intercollegiate Athletics Forum, Sports Business Journal ...
(n.d.-d). https://events.sportsbusinessjournal.com/2023-iaf/p/1
• Conference. Girls Club. (n.d.). https://www.sportsgirlsclub.com/
womeninsportsconference-2024