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PERSONAL BRAND EXPLORATION
Stan Long
Project & Portfolio I: Week 1
MONTH DAY, YEAR
Hello my name is Stan Long, and my passion is basketball; my foundation is
built upon 3 core values that I approach life with. These values are integrity,
compassion, consistency, and perseverance. Growing up in a family that is
the embodiment of coming from nothing and turning it into something, that
gave me a constant reminder that anything is possible with the right
mindset, hard work, and chasing your purpose. Having this instilled into my
day-to-day life has prepared me for the journey in sportscasting. I believe
that my leadership and networking skills can not only help me reach the
goals that I have set for myself, but also help give me the platform to bring
as many of the right people with me to succeed as well. A true leader is only
as successful as the people are around them and I strive to make my
impact in this industry by making the people around me shine to their fullest
potential.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Broadcast Technician
• Television News Anchor
• Newscast Director
BRAND ARCHETYPE – My Brand
Archetype is Guy Next Door. My
strength comes from numbers, I can
not only make people feel seen but
also give them the inspiration and
motivation to succeed in their own
life as well.
Sportscasting for National Basketball Association
Picture Relevant
to Your Industry
Goes Here
Hiring Managers in the Sportscasting Industry
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I will connect with her on LinkedIn
• She seems to be very active on LinkedIn so that will be
my route for communication
• I believe when I’m 6 months away from graduation is
when I will reach out and, in the meantime, I’ll remain
active on LinkedIn and create a presence on her posts.
Sr. Recruiter at ESPN
Gene White
Outreach Plan:
• I will connect with him on LinkedIn & Twitter
• He seems very active on Twitter so that will be my route
for communication.
• I believe when I’m 6 months away from graduation is
when I’ll reach out and, in the meantime, I’ll remain
active on LinkedIn and create a presence on his posts.
Director & Talent Acquisition
at Fox Sports
Kate Rodehau
Outreach Plan:
• I will connect with her on LinkedIn and the Bleacher
Report App
• She’s more active on Bleacher Report than LinkedIn so
reaching out through both will be my ideal route for
communication.
• I believe when I’m 6 months away from graduation is
when I will begin to start reaching out. In the meantime,
I’ll be active on her LinkedIn and Bleacher Report posts
and creating my presence.
PROFILE
PICTURE
HR Business Partner at
Bleacher Report
GOALS
Short Term: (Immediately After Graduation, 2023)
• Have a 150% increase in LinkedIn connections.
‣Send out 12 direct messages a week and
research different sportscasting companies by
July 2024
Mid Term: (2024)
• Have a strong internal network within the company
I’m interning with.
‣Help others around me succeed and gain 7
important connections to help further my
career by December 2025
Long Term: (2033)
• Become a sportscaster for ESPN
‣Create a strong list of connections within
ESPN and make sure that my experience and
work history matches up with what they need
by October 2033
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Illustrator
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Leadership Novice / Adept / Expert
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Adobe Premier Pro Novice / Adept / Expert
Verbal Communication Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
I help people do more to live for their goals
and purpose by leading them with
compassion, authenticity, and transparency.
[WHO?] [WHAT?] [HOW?]
PROMISE
CREDENTIALS
Work Experience:
• United States Army National Guard
• Private Security through Allied Universal
and G4S
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Co-founder and Director of Are They
Gaming
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Kendall Humphrey
Industry Experience:
• 4 years
Education:
• Graduated from Boston University ‘21
Leadership Experience:
• Communications director for Collective Minds Inc.
Skills and Proficiencies:
• Leadership - 4 endorsements
• Data analysis - 4 endorsements
• Marketing - 3 endorsements
STAN LONG
Overall Online Presence:
• 500+ connections, a customized banner image, a
somewhat professional headshot, no published articles,
active on other social media, non-customized LinkedIn
URL
• Grade: Average 88 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Enrolled at Full Sail University
Leadership Experience:
• Co-Founder of Are They Gaming
• Director at Are They Gaming
Skills and Proficiencies:
• N/A
• N/A
• N/A
Overall Online Presence:
• 0 connections, banner image is not customized, no
headshot, no details in the profile, no published articles,
very active on other social media, no customized
LinkedIn URL
• Grade: Poor, 0 out of 100
COMPETITION
Scott Pioli
Noteworthy Experience:
• NFL Analyst for NFL Media
• Former MFL Analyst for CBS & NBC Sports Groups
STAN LONG
HEADSHOT HEADSHOT
Industry Experience:
• 5 years
Education:
• Media Studies B.S from Central Connecticut State
University
• Television, Radio, and Film M.S from S.I. NewHouse
School of Public Communications at Syracuse
University
Skills and Proficiencies:
• Sports Management - 11 endorsements
• Team Leadership - 13 endorsements
• Public Speaking - 19 endorsements
Overall Online Presence:
• 500+ connections, banner image customized, very
professional headshot, very detailed profile, 15
published articles, somewhat active on other social
media, customized LinkedIn URL.
• Grade: Superior, 100 out of 100
Industry Experience:
• None
Education:
• Enrolled at Full Sail University
Leadership Experience:
• Co-Founder of Are They Gaming
• Director at Are They Gaming
Skills and Proficiencies:
• N/A
• N/A
• N/A
Overall Online Presence:
• 0 connections, banner image is not customized, no
headshot, no details in the profile, no published articles,
very active on other social media, no customized
LinkedIn URL
• Grade: Poor, 0 out of 100
BRAND POSITION
For [Broadcast Companies] who [need passionate
and authentic NBA broadcasters], I provide [THE
NECESSARY LOVE, SKILLS, AND DEEP
KNOWLEDGE OF BASKETBALL. ] because [I
BELIEVE CHASING MY PASSIONS AND
PURPOSE IN LIFE WILL LEAD ME TO
ACHIEVING THIS GOAL .]
“BOOGIE”
NETWORKING &
MARKETING
Industry Events & Organizations
• The Evolution of Media Delivery by MATROX
‣ JAN. 19, 2021 | WEBINAR
• NAB STATE LEADERSHIP CONFERENCE by NAB
‣ FEB. 28, 2022 | WASHINGTON, DC
• THE NAB SHOW by NAB
‣ APRIL 23-27, 2022 | LAS VEGAS
Digital Marketing
• Primary Content: I believe creating voiceovers and reactions
to NBA games and NBA news is going to be my primary
content. This gives me an opportunity to work on my
sportscasting skills and give me an outlet to build a fanbase
upon.
• Primary Tools: YouTube, Twitch, and Twitter will be the
social media outlets that I work through. For anything video
wise I’ll post to YouTube, for anything quick like a reaction to
NBA News or keeping fans updated I’ll use Twitter and to give
myself an outlet where fans can watch me create content live
I’ll use Twitch.
• Website: I will use it as another outlet for fans to connect with
me and be another source of all of the content I’ll be making.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor that can not only understand what I can
bring to the table, but also help me fully utilize my
potential in such a competitive field. Also, a vast
network that I can plug myself into and add to my own
network. Already Established with Scott Pioli.
Formal Education
• Sportscasting Degree B.S (2023)
Technical Skills
• I will go to visitpete.com and work on learning all of the
Adobe programs so I’m well versed across the board
with their apps, visitpete.com February 2022
• I will go to LinkedIn Learning and improve my script
writing. LinkedIn Learning April 2022
• I will go to YouTube and analyze videos of successful
broadcasters to work on my pace while on camera -
YouTube, January 2022
Soft Skills
• I will go to LinkedIn Learning and TED Talk to improve
my verbal and written communication skills. LinkedIn
Learning & TED Talk March 2022
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
YOUR NAME
You know the issue of constant turnover with broadcasters? Well, what I do
is learn the way your company operates and not only fully invest in your
company, but I can help decrease the turnover by helping others find their
place within your system and thrive in it. In fact, I’ve helped build a company
from the ground up already with minimal turnover and successful years to
back it up.
Picture of You
Goes Here
REFERENCES
Putnam, K. (2022, January 8). Girl/Guy Next Door Brand
Archetype - Kaye Putnam | Psychology Brand Strategy. Kaye
Putnam | Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-everyman/.
Humphrey, K (2022, January 8). LinkedIn – Kendall Humphrey
https://www.linkedin.com/in/kendall-humphrey-094058142/
Pioli, S (2022, January 8). LinkedIn – Scott Pioli
https://www.linkedin.com/in/scott-pioli-999398148/
Riley, A (2022, January 8). LinkedIn – Amy Riley
https://www.linkedin.com/in/amy-riley-3629677/
White, G (2022, January 8). LinkedIn – Gene White
https://twitter.com/irecruit4fox
Reach, R. (2015). Kate Rodehau's Email & Phone | Bleacher
Report's Human Resources Business Partner Email.
RocketReach. https://rocketreach.co/kate-rodehau-
email_82963029.
Long, S. (2022, January 8). LinkedIn – Stan Long Jr.
https://www.linkedin.com/in/stan-long-a47527163/
Broadcasting, T. (2013). NBA On TNT 21-22. NBA on TNT 21-
22 | TNTdrama.com. https://www.tntdrama.com/nba-on-tnt.

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Long stanley dmbs_pb1_2020_01

  • 1. PERSONAL BRAND EXPLORATION Stan Long Project & Portfolio I: Week 1 MONTH DAY, YEAR
  • 2. Hello my name is Stan Long, and my passion is basketball; my foundation is built upon 3 core values that I approach life with. These values are integrity, compassion, consistency, and perseverance. Growing up in a family that is the embodiment of coming from nothing and turning it into something, that gave me a constant reminder that anything is possible with the right mindset, hard work, and chasing your purpose. Having this instilled into my day-to-day life has prepared me for the journey in sportscasting. I believe that my leadership and networking skills can not only help me reach the goals that I have set for myself, but also help give me the platform to bring as many of the right people with me to succeed as well. A true leader is only as successful as the people are around them and I strive to make my impact in this industry by making the people around me shine to their fullest potential. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Broadcast Technician • Television News Anchor • Newscast Director BRAND ARCHETYPE – My Brand Archetype is Guy Next Door. My strength comes from numbers, I can not only make people feel seen but also give them the inspiration and motivation to succeed in their own life as well. Sportscasting for National Basketball Association Picture Relevant to Your Industry Goes Here
  • 4. Hiring Managers in the Sportscasting Industry TARGET AUDIENCE Amy Riley Outreach Plan: • I will connect with her on LinkedIn • She seems to be very active on LinkedIn so that will be my route for communication • I believe when I’m 6 months away from graduation is when I will reach out and, in the meantime, I’ll remain active on LinkedIn and create a presence on her posts. Sr. Recruiter at ESPN Gene White Outreach Plan: • I will connect with him on LinkedIn & Twitter • He seems very active on Twitter so that will be my route for communication. • I believe when I’m 6 months away from graduation is when I’ll reach out and, in the meantime, I’ll remain active on LinkedIn and create a presence on his posts. Director & Talent Acquisition at Fox Sports Kate Rodehau Outreach Plan: • I will connect with her on LinkedIn and the Bleacher Report App • She’s more active on Bleacher Report than LinkedIn so reaching out through both will be my ideal route for communication. • I believe when I’m 6 months away from graduation is when I will begin to start reaching out. In the meantime, I’ll be active on her LinkedIn and Bleacher Report posts and creating my presence. PROFILE PICTURE HR Business Partner at Bleacher Report
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Have a 150% increase in LinkedIn connections. ‣Send out 12 direct messages a week and research different sportscasting companies by July 2024 Mid Term: (2024) • Have a strong internal network within the company I’m interning with. ‣Help others around me succeed and gain 7 important connections to help further my career by December 2025 Long Term: (2033) • Become a sportscaster for ESPN ‣Create a strong list of connections within ESPN and make sure that my experience and work history matches up with what they need by October 2033
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Illustrator SOFT HARD Novice / Adept / Expert Adobe Photoshop Novice / Adept / Expert Active Listening Novice / Adept / Expert Leadership Novice / Adept / Expert Microsoft Excel SOFT HARD Novice / Adept / Expert Adobe Premier Pro Novice / Adept / Expert Verbal Communication Novice / Adept / Expert Critical Thinking Novice / Adept / Expert
  • 7. I help people do more to live for their goals and purpose by leading them with compassion, authenticity, and transparency. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • United States Army National Guard • Private Security through Allied Universal and G4S Education: • Sportscasting, B.S., Full Sail University (Exp. 2023) Leadership Roles: • Co-founder and Director of Are They Gaming Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Kendall Humphrey Industry Experience: • 4 years Education: • Graduated from Boston University ‘21 Leadership Experience: • Communications director for Collective Minds Inc. Skills and Proficiencies: • Leadership - 4 endorsements • Data analysis - 4 endorsements • Marketing - 3 endorsements STAN LONG Overall Online Presence: • 500+ connections, a customized banner image, a somewhat professional headshot, no published articles, active on other social media, non-customized LinkedIn URL • Grade: Average 88 out of 100 HEADSHOT HEADSHOT Industry Experience: • None Education: • Enrolled at Full Sail University Leadership Experience: • Co-Founder of Are They Gaming • Director at Are They Gaming Skills and Proficiencies: • N/A • N/A • N/A Overall Online Presence: • 0 connections, banner image is not customized, no headshot, no details in the profile, no published articles, very active on other social media, no customized LinkedIn URL • Grade: Poor, 0 out of 100
  • 10. COMPETITION Scott Pioli Noteworthy Experience: • NFL Analyst for NFL Media • Former MFL Analyst for CBS & NBC Sports Groups STAN LONG HEADSHOT HEADSHOT Industry Experience: • 5 years Education: • Media Studies B.S from Central Connecticut State University • Television, Radio, and Film M.S from S.I. NewHouse School of Public Communications at Syracuse University Skills and Proficiencies: • Sports Management - 11 endorsements • Team Leadership - 13 endorsements • Public Speaking - 19 endorsements Overall Online Presence: • 500+ connections, banner image customized, very professional headshot, very detailed profile, 15 published articles, somewhat active on other social media, customized LinkedIn URL. • Grade: Superior, 100 out of 100 Industry Experience: • None Education: • Enrolled at Full Sail University Leadership Experience: • Co-Founder of Are They Gaming • Director at Are They Gaming Skills and Proficiencies: • N/A • N/A • N/A Overall Online Presence: • 0 connections, banner image is not customized, no headshot, no details in the profile, no published articles, very active on other social media, no customized LinkedIn URL • Grade: Poor, 0 out of 100
  • 11. BRAND POSITION For [Broadcast Companies] who [need passionate and authentic NBA broadcasters], I provide [THE NECESSARY LOVE, SKILLS, AND DEEP KNOWLEDGE OF BASKETBALL. ] because [I BELIEVE CHASING MY PASSIONS AND PURPOSE IN LIFE WILL LEAD ME TO ACHIEVING THIS GOAL .] “BOOGIE”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • The Evolution of Media Delivery by MATROX ‣ JAN. 19, 2021 | WEBINAR • NAB STATE LEADERSHIP CONFERENCE by NAB ‣ FEB. 28, 2022 | WASHINGTON, DC • THE NAB SHOW by NAB ‣ APRIL 23-27, 2022 | LAS VEGAS Digital Marketing • Primary Content: I believe creating voiceovers and reactions to NBA games and NBA news is going to be my primary content. This gives me an opportunity to work on my sportscasting skills and give me an outlet to build a fanbase upon. • Primary Tools: YouTube, Twitch, and Twitter will be the social media outlets that I work through. For anything video wise I’ll post to YouTube, for anything quick like a reaction to NBA News or keeping fans updated I’ll use Twitter and to give myself an outlet where fans can watch me create content live I’ll use Twitch. • Website: I will use it as another outlet for fans to connect with me and be another source of all of the content I’ll be making. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want a mentor that can not only understand what I can bring to the table, but also help me fully utilize my potential in such a competitive field. Also, a vast network that I can plug myself into and add to my own network. Already Established with Scott Pioli. Formal Education • Sportscasting Degree B.S (2023) Technical Skills • I will go to visitpete.com and work on learning all of the Adobe programs so I’m well versed across the board with their apps, visitpete.com February 2022 • I will go to LinkedIn Learning and improve my script writing. LinkedIn Learning April 2022 • I will go to YouTube and analyze videos of successful broadcasters to work on my pace while on camera - YouTube, January 2022 Soft Skills • I will go to LinkedIn Learning and TED Talk to improve my verbal and written communication skills. LinkedIn Learning & TED Talk March 2022 • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR
  • 14. YOUR NAME You know the issue of constant turnover with broadcasters? Well, what I do is learn the way your company operates and not only fully invest in your company, but I can help decrease the turnover by helping others find their place within your system and thrive in it. In fact, I’ve helped build a company from the ground up already with minimal turnover and successful years to back it up. Picture of You Goes Here
  • 15. REFERENCES Putnam, K. (2022, January 8). Girl/Guy Next Door Brand Archetype - Kaye Putnam | Psychology Brand Strategy. Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-everyman/. Humphrey, K (2022, January 8). LinkedIn – Kendall Humphrey https://www.linkedin.com/in/kendall-humphrey-094058142/ Pioli, S (2022, January 8). LinkedIn – Scott Pioli https://www.linkedin.com/in/scott-pioli-999398148/ Riley, A (2022, January 8). LinkedIn – Amy Riley https://www.linkedin.com/in/amy-riley-3629677/ White, G (2022, January 8). LinkedIn – Gene White https://twitter.com/irecruit4fox Reach, R. (2015). Kate Rodehau's Email & Phone | Bleacher Report's Human Resources Business Partner Email. RocketReach. https://rocketreach.co/kate-rodehau- email_82963029. Long, S. (2022, January 8). LinkedIn – Stan Long Jr. https://www.linkedin.com/in/stan-long-a47527163/ Broadcasting, T. (2013). NBA On TNT 21-22. NBA on TNT 21- 22 | TNTdrama.com. https://www.tntdrama.com/nba-on-tnt.