The document outlines Angel Valle's personal brand exploration and goals for building a career in sports media and broadcasting. It provides details on Angel's identity, potential job titles, target audiences, skills, education and experience. The document also compares Angel to potential competitors and outlines his strategy for professional development and networking in the sports media industry.

1. PERSONAL BRAND EXPLORATION
Angel A. Valle
Project & Portfolio I: Week 1
September 3, 2021

2. My name Is Angel, but I also go by Alonso and I am a
Hispanic male who was born and raised here in the
USA. One of my main motivators currently is
my family specifically my daughter because they
continue to support and drive my ambition to do and
be better each day. Skills that I poses are
hardworking, charismatic, problem solver,
dedicated, entertaining, creative,and much more.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Staff Writer
•Radio Talkshow Host
•Reporter
BRAND ARCHETYPE –
My work stems from two
different archetypes which are
Innocent and Entertainment
style. A motto I like to follow
that I made up is, "Although I am
proud of what I create, the
things I make are for the publics
eyes and ears to judge."
News Analysists, Reporters, and Journalist for ESPN

4. 'Sports fans who ejoy being entertained and not just informed'
TARGET AUDIENCE
Rachel Ullrich
Outreach Plan:
• In this case I would create a document or cover
letter briefly summarizing all my qualities as well
as why I'm on the path I'm on currently in life
• I would primarily reach out through email so that
I can send digitally
• In 1-2.5 weeks, I would drive to the employer's
location with print outs of the same documents
just to display my thoroughness
Senior Editor at ESPN
Mike Cocchi
Outreach Plan:
• Talk one on one about the different sports views and
ideas that I have for content to bring in
more happy customers
• Initially I would like to have a face to face so that I
can show not only emotionally but physically the drive
and demeanor I have towards being successful
• After a week or two I will follow up via E-mail, I'd like
to do it rather
Director, content rights
management at ESPN
Benjamin Webber
Outreach Plan:
• Create a short video presentation displaying the
necessary tools and skills that I have/need to be
successful
• Initially I will reach out through E-mail
• Following up in 2-3 weeks via a phone call
PROFILE
PICTURE Senior Producer at ESPN

5. GOALS
Short Term:
•Once I have graduated, I would like to have grown
my personal brand awareness by constantly pushing
branded content on social media and other means of
positive publicity. Specifically, would like to grow
the interactions with my Social Media pages to %20
total
Mid Term:
• To be highly successful and recognized in my
career at a major sports media platform so that I
can guide and lead other likeminded individuals to
success. Specifically, Manager or Leading position at
ESPN by February 2029
Long Term:
•Have bult and grown my own successful Sports
media platform where I can talk and debate
amongst my colleagues and other sports enthusiasts
without much censorship or broadcasting
restrictions, Specifically, A radio show talking about

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Extensive & Detailed research
SOFT
HARD
Novice / Adept / Expert
Computer and Electronics Novice / Adept / Expert
Customer and Personal service Novice / Adept / Expert
Leadership Mentality Novice / Adept / Expert
Video Creation & Editing Software
SOFT
HARD
Novice / Adept / Expert
Analytical or Scientific software Novice / Adept / Expert
Writing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help Football fans and connoisseurs alike do
what they love by making them laugh, think,
and even cry from time to time.
PROMISE

8. CREDENTIALS
Work Experience:
• Mentor to young children
• Fast paced work environment
• Quick problem solving
Education:
• Sports and Medical Sciences Acedemy,
High school Diploma
• Sports Broadcasting, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Assistant Manager at U-Haul – Provide
excellent service of product and to
customer
• Captain of multiple Sports teams

9. COMPETITION
Dashawn Abrams
Industry Experience:
• Has worked with multiple companies
such as NPR, TPG Sports group, Fox
News, and now ESPN as video editor,
production assistant, and other
positions
Education:
• Graduated from Full Sail University with a bachelor's
degree in Media communications and Journalims
Leadership Experience:
• Lead production meetings
• Pitched dynamic ideas to directors to make change in
a positive way
Skills and Proficiencies:
• Video Editing - 11 endorsements
• Storytelling - 3 endorsements
• Camera Operations - 6 endorsements
Angel A. Valle
Overall Online Presence:
• Dashawn currently has over 500+ connections on his
LinkedIn profile, does not have a customized banner
but does provide his professional headshot, Overall his
prescence online is felt to a much larger standard than
I but still average at best
• Grade:Average, 62 out of 100
Industry Experience:
• Great with meeting customer
demand and service as well as quick
situational thinking. yet to have actaul
eperience in the sports
media/broadcasting industry
Education:
• Currently enrolled in Full Sail University where I will
be completing my bachelor's degree for sports
broadcasting under Dan Patricks course a well-
respected professional
Leadership Experience:
• Voted in Captain by my peers when I played sports
• Assistant manager position currently where I help
other employes meet and exced the everyday
standard
Skills and Proficiencies:
• Customer Service - 4 endorsements
• Critical thining - 1 endorsements
• Quick Problem solving - 3 endorsements
Overall Online Presence:
• Very weak when it comes to my online presence,
anything that is there when searched doesn’t
correspond to me. Social media relevancy and
engagment is low as well as other kinds of publicity
• Grade: Poor 20 out of 100

10. COMPETITION
Greg Kessler
Noteworthy Experience:
• Has completed internships and experinces alike that
have helped him gain knowledge
• Certification in green screen techniques for
video, color grading and correction, and precise drone
flying
Angel A. Valle
Industry Experience:
• Producer, editor, and other media
positions for companies like the XFL,
GKess films, and now currently XFC
Education:
• Graduated from Keene State College with a degree in
film production and video production
Skills and Proficiencies:
• Video Editing - 13 endorsements
• Photoshop - 9 endorsements
• Video Production - 17 endorsements
Overall Online Presence:
• Overall, I'd say that this LinkedIn profile is the most
appealing to the eye from the profile picture, to the
customized banner, to the 500+ connections, and a
ton of information on past projects as well as other
aspects of his work. His online presence is all there
and shows how much he cares about his work from
that alone.
• Grade: Superior 84 out of 100
Industry Experience:
• Great with meeting customer
demand and service as well as
quick situational thinking. yet to
have actaul eperience in the
sports media/broadcasting industry
Education:
• Currently enrolled in Full Sail University where I will
be completing my bachelor's degree for
sports broadcasting under Dan Patricks course a well-
respected professional
Leadership Experience:
• Voted in Captain by my peers when I played sports
• Assistant manager position currently where I help
other employes meet and exced the everyday
standard
Skills and Proficiencies:
• Customer Service - 4 endorsements
• Critical thining - 1 endorsements
• Quick Problem solving - 3 endorsements
Overall Online Presence:
• Very weak when it comes to my online
presence, anything that is there when searched
doesn’t correspond to me. Social media relevancy
and engagment is low as well as other kinds of
publicity
• Grade: Poor 20 out of 100

11. BRAND POSITION
For enthusiasts and/or fans who enjoy sports
beyond just the game , I provide an outlet
through me to you to voice reasonable opinions
because sports can creat lifelong memories,
funny moments, and juicy debates which is what
I aim to do.
"THE GATEKEEPER"

12. NETWORKING &
MARKETING
Industry Events & Organizations
 International Conference on Jounralism and Mass
Comunication
 07/08/2021 I New York
 National Sports Media Association
 12/21/2022 | North Carolina
 Social Shake Up 2021
 09/22-09/23/2021 I Boston
Digital Marketing
• Primary Content: Most of the content that I would push
would be highlights, thoughts, and reactions that have all
been created by myself so that I can begin to form a
following or "fanbase" in other words
• Primary Tools: The social networks I would primarily use
would be Twitter and Instagram because of the younger
more tech savy audience I'd like to engage with
• Website: Through my portfolio I will push the content that I
created or helped make so that I have a professional means
to display them

13. PROFESSIONAL DEVELOPMENT
Mentor
• As I begin my journey into this indursty I will definitely
be loking for guidance, in specific someone whose
been down the path that I am trying to be in and ask
not what has wroked for them but what didn’t. So that
I can figure out those obstacled myself
Formal Education
• By late 2023, I will have completed my degee over at
Full Sail University and gained my bachelor's degree in
sports broadcasting.
Technical Skills
• Produce content through various social platforms-
ESPN, APRIL 2026
• Video editing/producing - ESPN, NOV 2023
• Work under highly pressured projects because of
due dates and/or other demands - ESPN, JAN 2024
Soft Skills
• Clear consicive thought to word process - ESPN, JUNE
2022
• Strong sports knwoledge - ESPN, OCT 2021
• Gain a year or two of experinece in the sports industry
- ESPN, NOV 2024

14. Angel A. Valle
You know how certain sports shows can get old or boring rather quick?
Well, what I do is make those informative but long topics fun, exciting,
and fresh by incorporating the fans perspective which can go anyway. In
fact, I currently stream Live on a social platform called twitch where I
voice my opinion, talk and debate with others all while laughing and joking
along the way no matter the thought.

15. REFERENCES
1.Abrams, D. A. (n.d.). LinkedIn of Dashawn
Abrams. LinkedIn. Retrieved September 4,
2021, from
https://www.linkedin.com/in/dashawn-
abrams-84656a9b/
2.Cocchi, M. C. (n.d.). LinkedIn of Mike
Cocchi. LinkedIn. Retrieved September 5,
2021, from
https://www.linkedin.com/in/mike-cocchi-
1553736/
3.ESPN. (2021, September 2). Part-Time
Assistant Editor. Disney Careers.
https://jobs.disneycareers.com/job/bristol/pa
rt-time-assistant-editor-audience-
engagement/391/19712179
4.Kessler, G. K. (n.d.). LinkedIn of Greg
Kessler. LinkedIn. Retrieved September 4,
2021, from
https://www.linkedin.com/in/gmkessler/
5.National Center for O∙NET Development.
(2021, August 24). News Analysts,
Reporters, and Journalists. O Net Online.
https://www.onetonline.org/link/summary/27-
3023.00
6.NSMA. (2021). Broadcasters and Writers|.
National Sports Media Association.
https://nationalsportsmedia.org/

16. REFERENCES
7.Ullrich, R. U. (n.d.). LinkedIn of
Rachel Ullrich. LinkedIn. Retrieved
September 5, 2021, from
https://www.linkedin.com/in/rachel-
ullrich-024a6140/
8.Social Shake Up 2021 (Boston).
(2021). Social Shake Up.
https://tradefest.io/en/event/social-
shake-up
9.WASET. (2021). International
Conference on Journalism and
Mass Communication. Journalism
and Mass Communication.
https://waset.org/journalism-and-
mass-communication-conference-
in-october-2021-in-new-york
10. Webber, B. W. (n.d.). LinkedIn
of Benjamin Webber. LinkedIn.
Retrieved September 5, 2021, from
https://www.linkedin.com/in/benjam
in-webber-03445b8/