Full Sail University Personal Brand

1. PERSONAL BRAND EXPLORATION
Brian Rutherford
Project & Portfolio I: Week 3
November 17, 2019

2. IDENTITY
As the fifth child of eight children, I had to find
my way to make it in my family and the world. I
did this by being the person who can make
people smile and laugh. I have been in many
different sports throughout my life, such as
baseball, football, and male gymnastics.
Therefore, I have a wide range of knowledge on
different sporting events. I want to stare my
knowledge and entertain others with that
knowledge.

3. PROFESSION
Potential Job Titles:
• Film and Video Editors
• Radio and Television Announcers
• Public Address System and Other
Announcers
Entertainers Archetype -Finding way to
get information across in a fun and joyful
manner. Using high energy to attract
attention of cause them to be interested
on the information being presented.
Digital Marketing for Professional Rodeo Organizations

4. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level Digital Video Editor Internship with the
Baltimore Orioles in Baltimore.
Mid Term: (2025)
‣Expand year-over-year PBR event attendance by 30%
nationwide by December 31, 2025.
Long Term: (2040)
• Be a broadcaster for my own sport broadcast company or a
sports company
‣Save a total of $175,000, create an online podcast or
video blog to entertain other and secure 3 business
partnerships by December 31, 2040.

5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Accounting 70%
Adobe Creative Suite 80%
Time Management 65%
Public Speaking 65%
SOFTHARD
Microsoft Office 80%
Adobe Creative Suite 80%
Reading Comprehension 70%
Public Speaking 65%
SOFTHARD

6. PROMISE
I will use my passion and knowledge of sports to provide entertainment
to my audience in order to entertain and widen other’s knowledge about
a variety of sports related topics

7. CREDENTIALS
Work Experience:
• Brock Services-Laborer
• Freedom Jams Productions- D.J. Technical
Assistant
Education:
• Sports Broadcasting, B.S. from Full Sail
University, Expected Spring 2021

8. COMPETITION
Education:
• B.S Sportscasting, Full Sail University
Leadership Experience:
• Word on the Tweet creator
• Fill in anchor
Skills and Proficiencies:
• Host, write, and produce segments daily for a nationally
syndicated morning show on in 210 markets nationwide
• Shoot video for news stories and conduct interviews without a
photographer’s assistance
• Edit television stories under deadline pressure
Brian Rutherford
Overall Online Presence:
• Grade Average: Poor 15 out of 100; no sign of him doing a Google
search
Education:
• Current student enrolled in Sports Broadcasting B.S. at Full Sail
University
Industry Experience:
• Freedom Jams Productions- D.J. Technical
Assistant
Leadership Experience:
• Football Team Captain 2008
• Physics Tutor 2007
Overall Online Presence:
• Customized URL; Active daily on personal social media;
• Grade average: Poor 10 out of 100
Skills and Proficiencies:
• PrintED Certification
• Adobe Creative Suite
• Automotive Technology Certification
Industry Experience:
• Daily Flash TV- Associate Producer
Taylor Schaub

9. COMPETITION
Industry Experience:
• Genesis Communications- Production
Intern
• ESPN New York- Production Intern
• MLB Network/ NHL Network- Broadcast
Associate
• MLB & NHL Network- Associate Producer
Education:
• B.A Communications- University of Tampa
Leadership Experience:
• 3- Time Emmy winner
Skills and Proficiencies:
• Public Relations
• Digital Media
• Video Production
Brian Rutherford
Overall Online Presence:
• Over 500 connections, no custom URL, not active on social
media, professional headshot
• Grade average: Poor 20 out of 100
Education:
• Current student enrolled in Sports Broadcasting B.S. at Full Sail
University
Leadership Experience:
• Football Team Captain 2008
• Physics Tutor 2007
Skills and Proficiencies:
• PrintED Certification
• Adobe Creative Suite
• Automotive Technology Certification
Overall Online Presence:
• Customized URL; Active daily on personal social media;
• Grade average: Poor 10 out of 100
Industry Experience:
• Freedom Jams Productions- D.J. Technical
Assistant
Shawn Desmond

10. BRAND POSITION
BRIAN RUTHERFORD
Entertaining people through conversations and jokes on a variety of
topics. Guarantee that he can bring a smile to your face.

11. NETWORKING &
MARKETING
Industry Events & Organizations
• WWE Live Event Royal Rumble
‣ January 2020 | Houston Texas
• American SportCasters Association (ASA)
‣ Standard Membership
• Attend the SVG Summit
‣ December 2020 | New York, NY
Digital Marketing
• Primary Content: est. podcast called “; 15 to 30 min. episodes
discussing or debating different current sporting topics or past sporting
topics that are still up to debate ; 1 episode per week;
• Primary Tools: FB and Instagram - promote podcast through 30 sec.
promo videos; LinkedIn - network with industry pros and publish
monthly articles highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase school work; use blog
to showcase sports knowledge and embed podcast episodes

12. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level with at least 15 yrs of experience in
broadcasting industry; Jan. 2021
Formal Education
• Complete Sports Boardcasting, B.S. by expected graduation date
in 2021
Technical Skills
• JavaScript Essential Training- Lynda.com, May 2020
• HTML Essential Training- lynda.com May 2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com, Sept.
2020
• Business Writing Principles - Lynda.com, Oct. 2020
• Public Speaking - Lynda.com, January 2020

13. Brian Rutherford
“You know some teams, maybe even some players, but I know sports. From growing up
in a sports centered city like Baltimore to playing all kinds of athletics from gymnastics
to football. I believe I bring a level of knowledge and expertise that is rare for someone
my age.

14. REFERENCES
Digital Video Editor Internship. (n.d.). Retrieved from
teamworkonline careers: https://
www.teamworkonline.com/baseball-jobs/orioles-jobs/
baltimore-orioles-jobs/digital-video-editor-internship-
fall-2019-semester-1961165
ESPN. (2019). Retrieved from GOOGLE: https://www.google.com/
search?ibp=htl;jobs&hl=en-
US&kgs=e139a081240dc1f5&q=espn+jobs&shndl=-1&source
=sh/x/im/textlists/detail&entrypoint=sh/x/im/textlists/
detail#fpstate=tldetail&htidocid=gB0OQUGTfZqnJZ0EAAAA
AA%3D%3D&htiq=espn+jobs&htivrt=jobs
Film and Video Editors. (2019, October 15). Retrieved from
onetonline: https://www.onetonline.org/link/summary/
27-4032.00
Radio and Television Announcers (2019, October 15).
Retrieved from onetonline.org: https://
www.onetonline.org/link/summary/27-3011.00
Public Address System and Other Announcers. (2019,
October 15). Retrieved from onetonline: https://
www.onetonline.org/link/summary/27-3012.00
Rand-Hendriksen, M. (2019, April 1). Retrieved from
INLEARNING: https://www.linkedin.com/
learning/javascript-essential-training-3/
welcome?u=50813145
WILLIAMSON, J. (2017, MARCH 30). Retrieved from IN
LEARNING: https://www.linkedin.com/learning/
html-essential-training/welcome?u=50813145