This is a project I completed as part of my portfolio course at Full Sail University completed 09/2022

1. PERSONAL BRAND EXPLORATION
Brody Wilson
Project & Portfolio I: Week 1
September 1, 2022

2. I’m the youngest of four in a family that loved
playing and watching sports. It brought us all
together and that began my obsession. I played
basketball into college and got my bachelors
degree in Sport and Hospitality management from
the University of Memphis while interning for the
Memphis Grizzlies in the media relations
department. Being a part of a team and working
collaboratively toward a common goal is my where
I am at my best. The effect sports has on families
like mine and the positive affect it can have on the
world has inspired me to be apart of it. My goal is
to contribute to sports media by finding where I
belong and becoming a part of something that will
bring someone else’s family together.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Media Programming Director
• Broadcast Announcer
• Producer and Director
BRAND ARCHETYPE - I go about
my work differently by
empowering others and being a
realist. I’m friendly, humble,
honest and practical. I work well
within a team by being able to
relate and accept others. Getting
the best out of everyone is
important to me.
Broadcasting for Sports Media

4. Hiring Managers
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• Ensure my resume and documents on LinkedIn are
up to date and relevant.
• She is active on LinkedIn so I will reach out there
and introduce myself initially.
• I’ll continue any initial communication then, within
a couple weeks, I will follow up with Amy through
email.
Sr. Recruiter at ESPN
Zack Rome
Outreach Plan:
• Make sure my documents are in order and that I am
an applicant that he would want to hire or speak
with about positions available.
• Also active on LinkedIn I think that will be the best
place to reach out and introduce myself and send
my resume.
• Follow up with emails to check in and stay updated
as positions become available.
Head of Recruiting at NBC
Universal
Joan LeFosse
Outreach Plan:
• I need to find her personal email on LinkedIn and
reach out to introduce myself.
• Let her know what I am looking for and what I can
bring to her company.
• Follow up to show my interest.
Sr. Recruiter at Disney
Entertainment

5. GOALS
Short Term: 2024
• Gain entry-level position and start creating
original content in sports broadcasting.
‣ Apply for at least 5 internships and start
creating original content by December 1,
2022.
Mid Term: 2029
• Gain mid-level broadcast position.
‣ Expand LinkedIn network by 25 people,
apply for 10 mid-level positions and expand
content creation by 20% of original
viewership within 5 years of having entry-
level experience.
Long Term: 2034
• Gain senior-level position in Broadcasting.
‣ Expand my LinkedIn network by 50 people,
apply for 10 senior-level positions and
expand content creation by 50% of original
viewership within 10 years of mid-level
position.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Editing in Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Programs Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Word Processing Software
SOFT
HARD
Novice / Adept / Expert
Music, Sound, Video Editing Novice / Adept / Expert
Coordination Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert

7. I help people enjoy major sports by making it fun.
PROMISE

8. CREDENTIALS
Work Experience:
• Media Relations Intern, Memphis
Grizzlies
• Media Relations and communications
intern, Memphis Hustle
• Account Manager, Anchor Health
Systems
Education:
• Sport and Hospitality Management B.S., University of Memphis (2018)
• Sportscasting B.S., Full Sail University (Exp.2024)
Volunteer Work:
• Habitat For Humanity Volunteer
• AAU Basketball coach
• Counselor/Coach at Jason March
gametime training camp

9. COMPETITION
Shala Murray
Industry Experience:
• Programming Coordinator, ESPN
• Content Associate, ESPN
• Production Assistant, ESPN
Education:
• English Major, Spellman College
Leadership Experience:
• Executive Sports Producers, The Maroon Tiger
• Student Reporter, NY Times
• Super Bowl HBCU Participants
Skills and Proficiencies:
• AP Style Book - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• News Writing - 0 endorsements
Brody Wilson
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, very details profile, no
published articles, active on other social media,
customized LinkedIn URL.
• Grade: Superior, 90 out of 100
Industry Experience:
• Media Relations and Communications
intern, Memphis Grizzlies
• Media relations and Communications
intern, Memphis Hustle
Education:
• Sport and Hospitality Management B.S., University
of Memphis (2018)
• Sportscasting B.S., Full Sail University (Exp.2024)
Leadership Experience:
• AAU basketball coach
• Basketball camp counselor
Skills and Proficiencies:
• Microsoft Office programs - 0 endorsements
• Social Media Platforms - 0 endorsements
• Adobe Creative Suite Editing - 0 endorsements
Overall Online Presence:
• 26 connections, no customized banner image,
professional headshot, detailed but outdated profile,
no published articles, active on other social media,
their LinkedIn URL is customized.
• Grade: Average, 60 out of 100

10. COMPETITION
Janyre Cooper
Industry Experience:
• Production Assistant, Karate
Combat
• Athletics Association Intern, UCF
Education:
• Communication and Media Studies B.S., University
of Central Florida
• Sportscasting B.S., Full Sail University (Exp. 2023)
Noteworthy Experience:
• Sports coach, Scott Johnson’s tumble and
gymnastics
Skills and Proficiencies:
• Production Management - 1 endorsements
• Production Assistant - 1 endorsements
• Sports writing - 0 endorsements
Brody Wilson
Overall Online Presence:
• 162 connections, no customized banner image,
professional headshot, how detailed profile, active
on other social media, customized LinkedIn URL
• Grade: Average, 70 out of 100
Industry Experience:
• Media Relations and Communications
intern, Memphis Grizzlies
• Media relations and Communications
intern, Memphis Hustle
Education:
• Sport and Hospitality Management B.S., University
of Memphis (2018)
• Sportscasting B.S., Full Sail University (Exp.2024)
Leadership Experience:
• AAU basketball coach
• Basketball camp counselor
• Deans list University of Memphis
Skills and Proficiencies:
• Microsoft Office programs - 0 endorsements
• Social Media Platforms - 0 endorsements
• Adobe Creative Cloud Editing - 0 endorsements
Overall Online Presence:
• 26 connections, no customized banner image,
professional headshot, detailed but outdated profile,
no published articles, active on other social media,
their LinkedIn URL is customized.
• Grade: Average 60 out of 100

11. BRAND POSITION
For people with a lot going on, I provide an
update in sports and escape from life’s drama
to make your life better.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ESPN Virtual Job Fair
‣ April 19, 2023 | ESPN.com/virtualjobfair
• Indiana Sports & Entertainment Career Fair
‣ September 13, 2022 | Victory Field, Indianapolis, IN
• National Association of Broadcasters, NAB Show
‣ October 19, 2022 | New York, New York
Digital Marketing
• Primary Content: I will create digital content through
podcasts, short YouTube videos, social media posts and
blogs. This will best connect me to my target audience
and create the type of online presence I’m looking for by
increasing volume, diversity and relevance.
• Primary Tools: Twitter and Instagram are social networks
I use to promote my content. Tweet at least once per day,
post on Instagram stories multiple times per week and
post on blogs once per week. Keep it short, casual and too
the point.
• Website: The digital portfolio will be used to find all my
content in one place as well as providing links too all my
socials and LinkedIn page.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor with experience in the world of
sportscasting. They should be able to walk me
through what the industry expects and what I
should expect from it. Someone who has been in
front of and behind the camera and knows all
aspects of broadcasting. Our professors at Full Sail
have some of the best experience and connections
and they would be great mentors. May 2023
Formal Education
• Sportscasting B.S., Full Sail University (exp. 2024)
• National Association of Broadcasters (Member)
Technical Skills
• AP Stylebook – Full Sail, May 2024
• Video Production- Full Sail, May 2024
• Analytical Skills- Full Sail, May 2024
Soft Skills
• Openness to feedback- Full Sail, May 2024
• Growth Mindset- Full Sail, May 2024

14. Brody Wilson
You know stuffy sports commentary? Well, what I do is speak like an
actual human and not a TV robot while still being informed and
insightful. In fact, I have a podcast and YouTube videos that are the
opposite of stuffy sports commentary.
“

15. REFERENCES
Amy Riley - Sr.. recruiter - ESPN | linkedin. (n.d.). Retrieved
September 4, 2022, from https://www.linkedin.com/in/amy-riley-
3629677
David, J. P. (n.d.). How to protect (or destroy) your reputation
online. O'Reilly Online Learning. Retrieved September 4, 2022,
from https://learning.oreilly.com/library/view/how-to-
protect/9781632650641/xhtml/ch01.html
Events. National Association of Broadcasters. (n.d.). Retrieved
September 4, 2022, from https://www.nab.org/events/
Girl/guy next door brand archetype - kaye putnam: Psychology
brand strategy. Kaye Putnam | Psychology Driven Brand
Strategist. (2022, April 13). Retrieved September 4, 2022, from
https://www.kayeputnam.com/brand-archetype-everyman/
Glassdoor job search | find the job that fits your life. (n.d.).
Retrieved September 4, 2022, from
https://www.glassdoor.ca/Job/index.htm
Janyre Cooper - production assistant - karate combat | linkedin.
(n.d.). Retrieved September 4, 2022, from
https://www.linkedin.com/in/janyre-cooper00
Joan LeFosse - Sr.. recruiter, talent acquisition - linkedin. (n.d.).
Retrieved September 4, 2022, from
https://www.linkedin.com/in/joanlefosse
Occupation keyword search. O*NET OnLine. (n.d.). Retrieved
September 4, 2022, from
https://www.onetonline.org/find/result?s=sports%2Bbroadcaster
Online reputation management (2020 guide): BrandYourself.
BrandYourself.com. (n.d.). Retrieved September 4, 2022, from
https://brandyourself.com/online-reputation-management
Producer, creative operations at Disney. at DISNEY. (n.d.).
Retrieved September 4, 2022, from
https://jobs.disneycareers.com/job/bristol/producer-creative-
operations/391/35354661888
Shala M. - Bristol, Connecticut, United States - linkedin. (n.d.).
Retrieved September 4, 2022, from
https://www.linkedin.com/in/shala-murray
Zack (Rogg-Meltzer) Rome - director, Talent Acquisition -
operations ... (n.d.). Retrieved September 4, 2022, from
https://www.linkedin.com/in/zackrm