2. I am a news content creator, and I believe I have been
successful online because I remain unbiased and give my
audience the facts in a calm and fun way. As someone in the
news field in believe in being completely honest with my
audience which can be somewhat subjective when watching the
local news or big news outlets. My approach to breaking stories
has helped me gain a following of 19.3 followers on social media
in just 3 months. Nowadays more and more people are getting
their news online and my followers know when they see one of
my videos the information they’re hearing comes straight from
the original source. I take pride in being authentically me and
also being confident, as those as some of the best attributes you
can have when you’re in the entertainment industry.
IDENTITY
Caption
3. PROFESSION
Potential Job Titles:
• Television News Anchor
• Television News Reporter
• Staff Writer
BRAND ARCHETYPE -As a sage
archetype I approach my work with
getting to know every piece of
information about a story that I need
to know, and then I dig deeper to
find more. I approach my work
ready to learn so I can teach it
properly to others.
BROADCASTING for television broadcast
4. NABJ LEADERS
TARGET AUDIENCE
Dorothy Tucker
Outreach Plan:
• I will do my research on Mrs. Tucker so I can be
prepared when I meet her.
• I will
• I will follow up with her a month later via email.
[President] at [NABJ]
Vent Blandin
Outreach Plan:
• I will search Mr. Bladin on LinkedIn
• I will reach out to Mr. Bladin via email or social media,
he says those are the best way to connect with him.
• I will follow up with Mr. Bladin about a month later after
reaching out to him.
PROFILE
PICTURE
[NABJ A&E Chair] at [NABJ]
Amir Vera Outreach Plan:
• I will search him on LinkedIn so I am familiar with all of
his work accomplishments
• I will reach out to him via LinkedIn.
• I will follow up with him a month later.
[Vice President-Digital] at
[NABJ]
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I will have built my personal news blog to be
nationally recognized
‣I will work everyday and produce content to
grow my personal news blog to the next level
with in the next five years.
Mid Term: (5 yers)
• I will have my own news outlet with full staff
‣By my 5th year in the industry I would like to
have my own writers and producers who have
a similar mindset and view on the world
Long Term: (10)
• I will have a well established news outlet that’s well
trusted and known globally
‣In 10 years I would like to be a globally known
news outlet that covers all major news
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Communication skills
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Judgement and Decision making Novice / Adept / Expert
Coordination Novice / Adept / Expert
Research Skills
SOFT
HARD
Novice / Adept / Expert
Speaking skills Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Time management Novice / Adept / Expert
7. I help everyday people do the best the can by giving
them news that will help them in their everyday life .
PROMISE
8. CREDENTIALS
Work Experience:
• Social Media news outlet content
producer
• Host of Social Media news show
Education:
• Sportscasting, B.S., Full Sail University 2024
Volunteer:
• Volunteered at the Mach Academy as a
media tutor
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Zach Gardy
Industry Experience:
• Social media news producer
Education:
• Full Sail University
Leadership Experience:
• Digital Content Creator, Staff Writer, Podcast Host
• Podcast Host, & Executive Producer
Skills and Proficiencies:
• Customer Service - 16 endorsements
• Broadcast journalism- 0 endorsements
• Sports Writing - 0 endorsements
Garyel Jackson
Overall Online Presence:
• Zach has a nice LinkedIn profile that comes with over 500 connections
and a customized banner image. He does not have a professional
headshot as his profile picture, but instead a picture of him gaining
experience at school with the program leader. It should be noted that
you can see his professional headshot under the “Featured” part of his
profile. He has a nice detailed profile that list all of his many skills and
places he has worked at as well. You can find Zach’s YouTube linked
on his profile. He does have a customized url.
• Grade: 8.5, Average, 80 out of 100
HEADSHOT
Industry Experience:
• Social Media news producer
Education:
• Full Sail University
Leadership Experience:
• Head producer at TikTok news
• Video editor for TikTok news
Skills and Proficiencies:
• Adobe Premiere editing skills- 0 endorsements
• Speaking skills - 0 endorsements
• Social Perceptiveness - 0 endorsements
Overall Online Presence:
• Garyel has a pretty bland profile. It needs work.
• Grade: Poor, 30 out of 100
10. COMPETITION
Danlyn Sullivan
Noteworthy Experience:
• Content Marketing Writer
• Noteworthy experience goes here
Garyel Jackson
HEADSHOT
Industry Experience:
• Journalist | Content Writer | Editor
Education:
• University of West Georgia
Skills and Proficiencies:
• Problem Solving- 0 endorsements
• Editing - 0 endorsements
• Adobe Photoshop - X0endorsements
Overall Online Presence:
• Danlyn has 109 connections, a customized banner, and a
professional headshot on her profile. Her profile is not very
detailed with her new career, but she does have some of her
work linked in her profile. She does not have her social media
linked but her url is customized to her name. Grade: Poor,
Average, or Superior?, XX out of 100
• Grade : Average, 50 out of 100
Industry Experience:
• Digital Media producer
Education:
• Full Sail University
Leadership Experience:
• Head producer at Tiktok News
• Producer at Gigi Productions
Skills and Proficiencies:
• Adobe Premiere skills- 0 endorsements
• Speaking- 0 endorsements
• Adobe Photoshop - 0 endorsements
Overall Online Presence:
• Needs work !
• Grade: Poor, 30 out of 100
11. BRAND POSITION
For everyday people who wants the straight news
with no chaser, I provide THE REAL NEWS WITH
AN UNBIASED VIEW because BECAUSE I
WANT MY VIEWERS TO BE ENLIGHTENED
AND KNOWLEDGEABLE ABOUT THE WORLD
WE LIVE IN.
THE FACTOR”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2023 NABJ Region II Conference
‣ May 2023 | Wichita, KS
• 2023 NABJ Convention and Career Fair
‣ August 2023 | Birmingham, Alabama
• 2023 NABJ Emerging Journalists Summit & Career Fair
‣ May 2023 | Los Angeles
Digital Marketing
• Primary Content: I will produce news content that will
educate my followers and help them stay up to date with
current events going on around the world.
• Primary Tools: I will use TikTok and Youtube to upload my
video content. I will post shorter videos on Tiktok 5xs a week
and I will post longer videos twice a week on Youtube.
• Website: I will use my site to keep up to date with everything
that’s going on with my career online.
Caption
13. PROFESSIONAL DEVELOPMENT
Mentor
• I would love a female journalist that looks like me to
mentor me.They would need to be spiritual and ethical.
August 2023
Formal Education
• Sportscasting, BS, Full Sail University
Technical Skills
• Watch Youtube videos to address Web platform
development software skills- Jan. 2024
• Watch Youtube videos to address Map creation
software skill gap . Feb. 2024
• Take a class to address Geographic information system
skill gap. Jan. 2024
Soft Skills
• Practice reading the teleprompter to address speaking
skills gap. May 2023
• Create more videos to address my video editing skills
gap- April 2023
• Edit more photos to address my photoshop skills gap -
April 2023
14. Garyel Jackson
You know the feeling of not knowing the entire truth when watching certain
news? Well, what I do is give you all the facts with no biased opinion. In fact,
head to my social media and take a look for yourself..
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
