my name is donte brown, i am a sportcasting student at fullsail university with this presentation i hope that hiring managers could use this presentation as a gateway into who i am not only as a employee but as a person.

1. PERSONAL BRAND EXPLORATION
Donte Brown
Project & Portfolio I: Week 1
March,2023

2. I’m a local Florida kid from the Orlando
area. I grew up in a military family with both
of my parents serving 20 years. This is
where I learned my core values of honesty,
dependability and adaptability. Some of the
the things I’m passionate about outside of
sports is giving back to the less fortunate
and give a platform for a larger discussion
on mental health in the world of sports. The
goals I have are to one day be able to call
basketball games around the world and be
known as a person who gave back to their
own community leaving an impact bigger
than sports
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast announcer
• Anchor
• Radio announcer
BRAND ARCHETYPE -As a
worker I would be honest and
dependable. as well as very
personable and being someone
everyone in the workspace can
get along with and rely on.
Broadcasting for Sports

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Audra Romaro
Outreach Plan:
• Explain one task you will complete to prepare for
initial contact with this person.
• I will try and add her on LinkedIn and talk about
why the connection could be beneficial in the
future
• I will follow up by email in 3 days
Chief people officer at the
Orlando Magic
Sianneh Mulbah
Outreach Plan:
• Explain one task you will complete to prepare for
initial contact with this person.
• Explain one method or mode of communication
you will use to make your initial contact with this
person.
• Explain one manner and timeframe in which you
will follow up with this person.
Human Resources executive
for the Minnesota
timberwolves
Arianna Batista
Outreach Plan:
• Explain one task you will complete to prepare for
initial contact with this person.
• Explain one method or mode of communication
you will use to make your initial contact with this
person.
• Explain one manner and timeframe in which you
will follow up with this person.
Human Resources assistant
at the Miami heat

5. GOALS
Short Term: (Immediately After Graduation,2024)
• Have a larger presence on the internet
‣At least 15 connections on LinkedIn
Mid Term: (2030 )
• Full time job in sports broadcasting
• A job making somewhere between 75-100k a
year where I can provide for myself as the single
person in a household
Long Term: (2040)
• Becoming apart of something bigger than
myself through actions in my community that
help uplift the less fortunate in my community
and around the world
‣Working with charities to raise
somewhere between 50-80k dollars a year
to help with youth in low income
communities that may need new school
books,food drives and mental health

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe primer Pro
SOFT
HARD
Adept
Videography Adept
Personable Expert
Hard Working Expert
Word processing software
SOFT
HARD
Adept
Spreadsheet software Expert
Speaking Expert
Social Perceptivness Expert

7. I help Sports teams do easier and more
efficient content by using my versatility
and personability.
PROMISE

8. CREDENTIALS
Work Experience:
• Crew trainer McDonalds
• Previous jobs,projects,leadership
roles
Education:
• Lake Brantley High school graduate
• SportsCasting ,B.S.,Full Sail University (2023)
Awards:
• N/A

9. COMPETITION
Ethan Maanao
Industry Experience:
• N/A
Education:
• Full sail university,BS,sportscasting (2023)
Leadership Experience:
• N/A
•
Skills and Proficiencies:
• Video editing
• Sports Writing
• Sports Photography
Donte Brown
Overall Online Presence:
• 24 connections,very well thought out LinkedIn bio
• Grade: Average 40 out of 100
Industry Experience:
• N/A
Education:
• High school Diploma Lake Brantley HS (2021)
•
Leadership Experience:
• Crew Trainer at McDonalds
Skills and Proficiencies:
• Adobe Primer Pro
• videography
• Personable
Overall Online Presence:
• Small online presence
• Grade: Poor 25 out of 100

10. COMPETITION
Sam Wallace
Noteworthy Experience:
• 4 years US NAVY
Donte Brown
Industry Experience:
• Production assistant US open tennis
2015
• Production assistant ESPN 2010-2011
Education:
• Full sail university, BS, cinematography and film
production
• Full sail university, MS, arts entertainment and media
management
Skills and Proficiencies:
• Final Cut Pro
• Film Production
• PowerPoint
Overall Online Presence:
• Good online presence,many linked connections
• Grade: 50 out of 100
Industry Experience:
• N/A
Education:
• High school Diploma Lake Brantley HS (2021)
• Sportscasting, BS full sail university (2023)
Leadership Experience:
• Crew Trainer at McDonalds
Skills and Proficiencies:
• Adobe Primer Pro
• videography
• Personable
Overall Online Presence:
• Small online presence
• Grade: Poor 25 out of 100

11. BRAND POSITION
For Hiring mangers who need a sports
broadcaster, I provide Versatility because, I can
work both infant and behind the camera aswell as
being Able to relate with people from different
backgrounds and work with them efficiently.
“DON”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Arnold Palmer Invitational
‣ March 6,2022 | Arnold palmers Bay Hill Club &
Lodge
• AEW Weekend Spectacular
‣ March 6th-8th | Additon Financial Arena
• Advent health winter park road race 10k & 2 mile
‣ March 12,2022 | 251 Park avenue North Winter
Park,FL
Digital Marketing
• Primary Content: I would like to make thought
provoking sports content that can help people
understand sports more clearly through both articles
and videos.
• Primary Tools: I would like to post my content on
multiple social media sites such as YouTube,twitter,and
instagram. I would like post on YouTube once a month
then twitter and instagram I would like to post everyday.
• Website: I will use my digital portfolio site as a place
where a future employer could view my best work and
see if I fit what their looking for

13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to find a mentor that has connections to
professional sports teams. I would hope their
lifestyle is one of helping others and very open
minded views on not only on sports but on the
world as a whole. May 2022
Formal Education
• Highschool diploma (2021)
• Sportscasting,B.S.,2023
Technical Skills
• Working in Adobe primer pro - organization name,
April 2022
• Take online lessons in Microsoft Excel
-TrumpExcel,May 2022
• Adobe audition lesson - Adobe,June 2022
Soft Skills
• Working in the studio to help with public speaking
- organization name,April 2023
• Publishing more articles to work on my writing -
organization name,April 2023
• Volunteering in my community to help with
service orientation- Keep winter park beautiful,
April 2023

14. Donte Brown
You know how there are not many well
rounded people? Well,what I do is work in front of and
behind the camera at an efficient rate In fact,I work with all types of
roles with my experience in things such as videography,and editing
software knowledge.
“

15. REFERENCES
Donte Brown - Linkedin. (n.d.). Retrieved March 6, 2022, from https://
www.linkedin.com/in/donte-brown-18b569211
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.).
Retrieved March 6, 2022, from https://www.onetonline.org/link/summary/
27-3011.00