2. Kyle Ainsworth is a hardworking, passionate,
and ambitious individual. I believe that the only
way to achieve your true goals is by being
focused and putting in the hard work. You get
out what you put in. I have been through a great
deal of loss in my life by losing people closest to
me due to tragedies. This has opened up my
view of the world that life can be short and
unexpected, and I do not want to waste the life I
have been given with regret. My professional
history includes a background in sales,
supervising, and management.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Television News Anchor
• Show Host
• Radio News Anchor
BRAND ARCHETYPE - As an
entertainer, I am constantly trying to
figure out how to make people laugh
and put a smile on their faces. This
makes me dedicated and obsessed
with getting people attached to
wondering what I’m going to say or
do next.
Talent for Sports Broadcasting
4. Recruiters and Talent in my Industry
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I will update my LinkedIn to make it look more
professional. For example, a better headshot.
• I will initially attempt to connect with Amy on LinkedIn,
and then I will message her explaining my situation,
including my graduation date a goals after graduation.
• I will follow up once I have created more content for the
sportscasting program. Once I am closer to graduation,
I will reach out with all the work I have done and inquire
about a possible opening with ESPN.
PROFILE
PICTURE
Sr. Recruiter at ESPN
Jon Bobrow
Outreach Plan:
• I will reach out to Brenden Swann who already works
with Barstool and is from the same city as myself and
we have some mutual connections.
• After connecting with Brenden I will contact Jon on
LinkedIn to explain why I’d be a good fit with Barstool.
• Once I increase my following and have my podcast up
and running I will reach out with the progress I have
made.
PROFILE
PICTURE Talent Acquisition at
Barstool Sports
Bridget Linton
Outreach Plan:
• I will reach out to the mutual connection we have and
see if that connection is able to get in contact with her.
• If my mutual connection is able to get me in contact
with her I will take that approach, if not I will have to go
through LinkedIn explaining my story.
• Once I am farther into the sportscasting program, I will
send her my content and see if she is able to put in a
good word for me at her current or any past employers.
PROFILE
PICTURE On-Air Talent and Host at
Cleveland Browns
5. GOALS
Short Term: 2024
• To have my own podcast consistently running on a
week-by-week basis with a following.
‣I will grow my brand by consistently creating
content and posting it on all of my social
media. By the end of 2023, I will have the
podcast up and running.
Mid Term: 2028
• To be well-established in the world of sportscasting
alongside proven success on my podcast.
‣I will continue to network throughout my
journey in sportscasting while maintaining a
podcast. By 2025 my validation and volume
score will both be 2.
Long Term: 2040
• My podcast will be nationally recognized.
‣I will grow not only my brand but also my
podcast brand. By 2035 my podcast will have a
massive following.
7. I help my audience generate their own
opinion by creating an enjoyable and
relatable show/podcast.
PROMISE
8. CREDENTIALS
Work Experience:
• Sales agent with American Income Life
• Guest Services with the Cleveland
Browns
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Three years of experience as a Guest
Service Captain with Towne Park
9. COMPETITION
Karlos Mancilla
Industry Experience:
• Play-by-Play commentator at Rollins
College
Education:
• Sportscasting, B.S., Full Sail University (EXP. 2024)
Leadership Experience:
• None
Skills and Proficiencies:
• Storytelling - 0 endorsements
• Broadcast Writing - 0 endorsements
• Sports Play-By-Play - 0 endorsements
Kyle Ainsworth
Overall Online Presence:
• 67 connections, the banner image is not customized,
they have a professional headshot, the profile is fairly
detailed, they have published 1 piece of content, are
active on Instagram and Twitter, and their LinkedIn URL
is not customized.
• Grade: Average, 65 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Sportscasting, B.S., Full Sail University (EXP. 2024)
• Cleveland State University 2018-2020
Leadership Experience:
• 3 years as a Guest Service Captain with Towne Park
Skills and Proficiencies:
• Broadcast Writing - 0 endorsements
• Team Leadership - 0 endorsements
• Communication - 0 endorsements
Overall Online Presence:
• 26 connections, the banner image is not customized,
the headshot could be better, and the profile is fairly
detailed however it could have more skills listed,
nothing published, and active on Instagram, Twitter,
and TikTok, LinkedIn URL is not customized.
• Grade: Poor, 45 out of 100
10. COMPETITION
Paulo Antunes
Noteworthy Experience:
• Has worked with ESPN for over 17 years
•
Kyle Ainsworth
HEADSHOT HEADSHOT
Industry Experience:
• 17 years as an NFL commentator with
ESPN
Education:
• University of Florida 1998-199
• Broadcast Journalism, B.S., Emerson College, 2001
Skills and Proficiencies:
• Broadcast Journalism - 4 endorsements
• Broadcast Television - 8 endorsements
• Storytelling - 1 endorsements
Overall Online Presence:
• 500+ connections, his banner image is customized, his
headshot is professional, his profile is very detailed, he
has published a good amount of content working with
the NFL, he has a big following on Instagram and
Twitter, and his LinkedIn URL is not customized.
• Grade: Superior, 90 out of 100
Industry Experience:
• None
Education:
• Sportscasting, B.S., Full Sail University (EXP. 2024)
• Cleveland State University 2018-2020
Leadership Experience:
• 3 years as a Guest Service Captain with Towne Park
Skills and Proficiencies:
• Broadcast Writing - 0 endorsements
• Team Leadership - 0 endorsements
• Communication - 0 endorsements
Overall Online Presence:
• 26 connections, the banner image is not customized,
the headshot could be better, and the profile is fairly
detailed however it could have more skills listed,
nothing published, and active on Instagram, Twitter,
and TikTok, LinkedIn URL is not customized.
• Grade: Poor, 45 out of 100
11. BRAND POSITION
For any employer or consumer who wants
relatable and enjoyable content, I provide a
unique perspective on many different topics, and I
am able to make every story relatable because I
have been in YOUR shoes and have had many
different life experiences which makes my stories
unique.
“AINSWORTH”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Podfest
‣ January 25th-28th | Orlando, FL
• Winter Park football games
‣ Any game(s) this season | Winter Park, FL
• National Association of Broadcasters
Digital Marketing
• Primary Content: I will be publishing my podcast and content
I create while in the Sportscasting program. I will show off my
storytelling skills and show my target audience the entertainer
side of me by being relatable in my podcasts.
• Primary Tools: For my podcast, I will be using YouTube and
Spotify for full episodes, while using TikTok and Instagram for
smaller clips. I will also use TikTok and Instagram for content I
create in the Sportscasting program and content I create on
my own. I plan on posting shorter content daily and longer
content like full episodes of the podcast weekly.
• Website: I plan on using my digital portfolio by uploading
relevant content that shows all my strengths.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to find someone who is well-established in the
entertainment industry and has an understanding of
how to gain a large following. June 2024
Formal Education
• Sportscasting, B.S., Full Sail University (EXP. 2024)
Technical Skills
• Learn how to properly produce a podcast - YouTube
and Adobe tutorials, November 2023
• Improve my storytelling - within Full Sail and on my own
time with repetition, October 2023
• Learn OBS - OBS Studios, November 2023
Soft Skills
• Improve my creative thinking skills - I will take 30
minutes every day to brainstorm creative ideas for the
podcast, October 2023
• Improve my time management skills - I will have a daily
planner and stick to it, October 2023
• Improve mental health (I believe no matter who you are
this should be practiced) - by meditating and working
out regularly, January 2024
14. YOUR NAME
You know when someone feels boring and fake? Well, what I do is tell
relatable and stimulating stories with my charismatic energy. In fact, I attend
Full Sail University’s Dan Patrick School of Sportscasting where I have
created a personal portfolio full of content alongside my own podcast and
short videos on TikTok.
15. REFERENCES
27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-3023.00
146 sports broadcasting jobs in United States (2 new). 146 Sports
Broadcasting jobs in United States (2 new). (n.d.).
https://www.linkedin.com/jobs/search/?currentJobId=3681510672&keyw
ords=sports+broadcasting
Nguyen, G. (2023, April 19). Sportcasters: Top-10 highest paid sports
broadcasters in 2023. The Sports Daily.
https://thesportsdaily.com/news/top-10-highest-paid-sports-
broadcasters-in-2023/
Cowherd, H. w/Colin. (2023, July 13). “he walked up to me and said, ‘I’m not
nearly as good as you say I am.’ you ever get that with baker?”-
@colincowherd on why Caleb Williams is destined for NFL stardom
pic.twitter.com/yqilmfkujg. Twitter.
https://twitter.com/TheHerd/status/1679532713320280069
Amy Riley | LinkedIn. (n.d.). https://www.linkedin.com/in/amy-riley-3629677
Jon Bobrow | linkedin. (n.d.-b). https://www.linkedin.com/in/jonbobrow
Bridget Linton - Host - Cleveland browns | linkedin. (n.d.-b).
https://www.linkedin.com/in/bridget-linton-728040139
Karlos Mancilla - student - full sail university | linkedin. (n.d.-d).
https://www.linkedin.com/in/karlos-mancilla-49199b24a
Paulo Antunes - NFL commentator and content producer - linkedin. (n.d.-e).
https://www.linkedin.com/in/paulo-antunes-35a40a76
Sports broadcaster jobs in United States | glassdoor. (n.d.-f).
https://www.glassdoor.com/Job/united-states-sports-broadcaster-jobs-
SRCH_IL.0,13_IN1_KO14,32.htm
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
