Aaron De La Garza is exploring a personal brand in sports broadcasting. He has a lifelong dream of being a sports broadcaster and has experience as a middle school football coach and basketball referee. His document outlines his identity and profession as a broadcaster, potential job titles, brand archetype as an entertainer, target audiences, skills, goals, credentials, competition, and professional development plan.

1. PERSONAL BRAND EXPLORATION
Aaron De La Garza
Project & Portfolio I: Week 1
November 26, 2021

2. Hello my name is Aaron De La Garza, and my
dream has always been to be a sports
broadcaster since I was 8. I group in a Mexican
family and have always been taught to chase
what I want, no matter the difficulty of the
challenge. I have been involved in sports my
whole life. I used to be a coach for middle school
football, and I used to referee basketball games.
My knowledge of most sports is unmatched, and
I will be one of the most entertaining people
quickly because of my positive attitude.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast announcers and radio
disc jockeys
• News analysts, reporters, and
journalists
• Media programming directors
BRAND ARCHETYPE – For this job I
feel like my archetype is perfect because I
am an entertainer. I love to entertain the
people or fans watching the games and want
to make it a great experience for them. I
thrive being in the spotlight and when I feel
the pressure.
[Sports Broadcasting] for [Fox Sports]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Rudy Mireles
Outreach Plan:
• I feel like this man would be the easiest to contact out
all three because he lives relatively close. I will try to
make my profile more appealing, so he notices me.
• I will try to find him on Instagram or Facebook. If not, I
will try to get his email.
• I will contact him in the next few weeks and try to set up
a phone call with him.
News Reporter at KRGV-TV
Aikman Fang
Outreach Plan:
• I will create some work to show to him and show him I
have potential.
• I will check to see if he has an Instagram or Facebook
so I can message him.
• I will message him on LinkedIn first to see if he replies
in the next week and I will tell him about what I want to
do.
Sports broadcasting director
at 90.5 KSJS
Nick Couzin
Outreach Plan:
• I will check for his socials and ask him about his
previous work. Ill see if he’ll set up a call with me
• I will see what social medias he has and see if he can
help me out with my projects or give me any advice.
• I will contact him through LinkedIn and hope for a
respond very soon to see if he’ll give me some tips on
how to succeed in this industry.
Lead Sports Anchor at KVRR-
FOX

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will help grow my social media status.
‣ I hope to have my Instagram and tik tok at
least at 2000 followers or up by 60% by
December 1, 2024.
Mid Term: (2029)
• I want to get my podcast bigger and grow that
audience.
‣ I hope to have at least 3000 subscribers
through all podcast platforms or up by 70% by
December 31, 2029.
Long Term: (2034)
‣ I will be working for the Philadelphia Eagles on
the broadcast booth by now.
‣ I hope to be working here by then and increase
my socials all by 50% by December 31, 2034.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Speaking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Instructing Novice / Adept / Expert
Writing Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Time Management Novice / Adept / Expert
HARD
SOFT
HARD
SOFT

7. To help the broadcast booth increase its
popularity by being entertaining and
knowledgeable.
PROMISE

8. CREDENTIALS
Work Experience:
• High school broadcaster for my high
school.
Education:
• Sports Broadcasting, B.S., Full Sail University (2023)
Volunteer Work:
• I was a coach for the kid's football team
and I also volunteered as a referee.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Robby Hughes
Industry Experience:
• Industry experience goes here
Education:
• Bachelors Degree, Sports Marketing and Media, 2021
Leadership Experience:
• Content Creator
• Football Coach
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Project Management - 0 endorsements
• Microsoft Office - 0 endorsements
Aaron De La Garza
Overall Online Presence:
• He has 500+ connections on linked in. Banner image is
customized, and he does have a headshot of himself.
There doesn’t seem to be any socials or social medias
of him, but it does mention he has a license for
Instagram. Grade: Average, 80 out of 100
Industry Experience:
• Sports podcast weekly, Sep- Present
Education:
• B.S Sports Broadcasting, 2023
Leadership Experience:
• Volunteer play by play for high school
• Boys and girls club Volunteer
Skills and Proficiencies:
• Speaking - 0 endorsements
• Wrjtjng - 0 endorsements
• Complex Problem Solving - 0 endorsements
Overall Online Presence:
• I have 0 connections on linked in and I don’t have my
image or headshot yet on my profile. I do have
Instagram, Facebook and twitter.
• Grade: Average, 70 out of 100

10. COMPETITION
David Morgan
Noteworthy Experience:
• Deputy editor Feb 1991-Sep 2011
Aaron De La Garza
Industry Experience:
• Managing Editor 2012-Present
Education:
• B.S Journalism, University of Florida
Skills and Proficiencies:
• Publications - 15 endorsements
• Journalism - 16 endorsements
• Editorial - 13 endorsements
Overall Online Presence:
• David Morgan has 493 connections on linked in, banner
image is customized and has headshot of himself. It
does not mention anything about him having any social
medias.
• Grade: Superior, 95 out of 100
Industry Experience:
• Sports Podcast weekly Sep 2021-
Present
Education:
• B.S Sports Broadcasting, Full Sail University
Leadership Experience:
• Volunteer play by play for high school
• Boys and girls club volunteer
Skills and Proficiencies:
• Speaking - 0 endorsements
• writing - 0 endorsements
• Complex Problem Solving- 0 endorsements
Overall Online Presence:
• I have 0 connections on linked in and I don’t have my
image or headshot yet on my profile. I do have
Instagram, Facebook and twitter.
• Grade: Average, 70 out of 100

11. BRAND POSITION
For audiences who are here to listen to basketball
or football games, I would be the best person for
this job because they will always be entertained
no matter if their team is winning or losing. I plan
on bringing the energy immediately and often if I
get this position.
“THE CHOSEN ONE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Miami Heat at San Antonio Spurs,
‣ December 29, 2021, in San Antonio, Texas
• Philadelphia Eagles at Dallas Cowboys
‣ Date TBD 2022, Dallas, Texas
• Miami Heat at Houston Rockets
‣ December 31, 2021, Houston, Texas
Digital Marketing
• Primary Content: The kind of content I will be doing is
podcasting to show my knowledge and speaking skills on the
mic.
• Primary Tools: I will use Instagram, twitter and Facebook as
my primary social medias to promote my brand.
• Website: I will use my portfolio to highlight my biggest and
most impressive accomplishments for my career. Then I will
show that to companies and show what I can do.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to find a mentor who has been doing sports
broadcasting for at least 5+ years and is a good
teacher. I hope he or she is friendly and outgoing. They
also have to be good at correcting my mistakes.
December 2024
Formal Education
• Sports Broadcasting Program, BS at Full Sail
Technical Skills
• Music or sound editing software - December 2023
• Adobe photoshop - December 2023
• Analytical or science software - December 2023
Soft Skills
• Speaking- December 2023
• Active learning - December 2023
• Writing - December 2023

14. Aaron De La Garza
You know how people complain about a lot of the broadcasters for their lack
of knowledge? Well, what I do is speak nothing but facts and give you my
non bias opinions from my experiences. In fact, everyone who heard me
commentate for the college game the other day said I made the game a lot
more enjoyable, even though their team lost.

15. REFERENCES
Aikman Fang San Jose State University. (n.d.). Home [LinkedIn
page]. LinkedIn. Retrieved November 27, 2021, from
https://www.linkedin.com/in/aikmanfang/
David Morgan University of Florida. (n.d.). Home [LinkedIn
page]. LinkedIn. Retrieved November 27, 2021, from
https://www.linkedin.com/in/david-morgan-8b019915/
Nick Couzin University of Kansas. (n.d.). Home [LinkedIn
page]. LinkedIn. Retrieved November 27, 2021, from
https://www.linkedin.com/in/nick-couzin-29429394/
Robby Hughes Full Sail University. (n.d.). Home [LinkedIn
page]. LinkedIn. Retrieved November 27, 2021, from
https://www.linkedin.com/in/robbyhughes1/
Rudy Mireles Community College of the Air Force.
(n.d.). Home [LinkedIn page]. LinkedIn. Retrieved November
27 2021, from https://www.linkedin.com/in/linkwithrudy/
Broadcast Announcers and Radio Disc Jockeys 2018,
https://www.onetonline.org/link/details/27-3011.00#Skills
Media Programming Directors 2018,
https://www.onetonline.org/link/summary/27-2012.03
News Analysts, Reporters, and Journalists 2018,
https://www.onetonline.org/link/details/27-3023.00#Skills